Re: AFL ETHIAD STADIUM 280MILL LOAN
Posted: Fri May 25, 2018 2:16 pm
Why the AFL wanted 'Marvel Stadium'
The AFL was keen to partner with Walt Disney's Marvel brand in part to bring more kids to the football and to bring new entertainment options to its ground.
The re-naming of Etihad Stadium to Marvel Stadium will take place on September 1 in a deal that will reap the AFL, as the stadium owner, more than the current, expiring deal of an estimated $4.5-$5 million in cash (plus airline contra) annually.
https://www.theage.com.au/sport/AFL/why ... 4zhcx.html
The AFL was keen to partner with Walt Disney's Marvel brand in part to bring more kids to the football and to bring new entertainment options to its ground.
The re-naming of Etihad Stadium to Marvel Stadium will take place on September 1 in a deal that will reap the AFL, as the stadium owner, more than the current, expiring deal of an estimated $4.5-$5 million in cash (plus airline contra) annually.
https://www.theage.com.au/sport/AFL/why ... 4zhcx.html