The Emirates deal will help Collingwood top $20 million in combined sponsorship and merchandise revenue for the 2014 season, a feat only previously achieved by Essendon and Richmond in the AFL.
Last year, AFL premier Hawthorn banked $19 million in sponsorship and merchandise revenue, Essendon earned $20.1 million and Richmond led the AFL with $22.9 million -
Read more: http://www.theage.com.au/AFL/AFL-news/c ... z2wdiTFoLy
many of the AFL clubs raised more revenue out of sponsorship,than many of the NRL clubs raised from football operations revenue eg crowds,sponsorship, membership, gate takings, food and beverages. nearly matching what the NRL commission received 25,726,950 (http://e-brochures.com.au/nrl/annualrep ... t-2013.pdf)
total money raised from football operations
broncos $32 Million
bulldogs $16.5
Cowboys $18.5
Eels $14
bumraiders $12 to 13 million
http://www.smh.com.au/rugby-league/leag ... 2swhv.html
as the NRL clubs do not publish annual reports for every one to see. there isn't much more to go on, but as it shows NRL clubs are far behind the AFL clubs when it comes to brand and marketing ability
so NRL is the more dominate game in the NSW and QLD in the first and third biggest markets in Australia, but companies don't want to know them, cant blame them, empty stadiums and declining crowds, but thats ok they have their pokes to pay most of their their bills
