REPUCOM - AFL powerhouse in the Australian football scene

[Beaussie]

Nothing we didn't already know. Read and weep leaguies. :P

Extract: 2011 REPUCOM International 10th Annual Football Benchmarking Report Australia

REPUCOM International’s Annual Football Benchmarking Report focuses on the health indicators of Australia’s four professional football competitions: Australian Rules (AFL), Rugby league (NRL), Rugby Union (Super Rugby) and Football (A-League). While AFL, NRL and Super Rugby are all winter sports, Football is the only competition to run across seasons and calendar years. Super Rugby statistics refer to Australian based teams only. The following notes are a snapshot of the fuller report.

The 2011 football seasons down under saw yet again the continuing strength of the AFL powerhouse in the Australian football scene. While the NRL punches above its weight in terms of television audience to be virtually equal on both cumulative and average audiences, the AFL are clear leaders in terms of attendances, interest levels, fan bases and memberships.

Sports Interest

REPUCOM’s annual SponsorLink survey has shown that the AFL consistently delivers the largest levels of interest nationally of the four football codes

Major Sponsorship Exposure Value - all inventory

The AFL however continues to deliver greater overall exposure value for its sponsors beyond the major jersey opportunity, with its consistently greater ability to attract overall publicity and exposure for the game. When all sponsorship inventory is included in the analysis, the AFL teams on average deliver $3.6m in sponsorship exposure value to their major partners. This was up 15% on 2010. The NRL are second with $3.1m, slightly up by 5% on 2010.

Average Major Sponsor Value

Australian Football - $3,572,160
Rugby League - $3,118,447
Rugby Union - $1,686,547
Soccer - $554,187

Cumulative TV Audience

Australian Football - 113,616,191
Rugby League - 113,572,436
Rugby Union - 8,833,317
Soccer - 7,533,326

Cumulative Attendance

Australian Football - 7,146,251
Rugby League - 3,472,105
Rugby - 868,134
Soccer - 1,501,396

Fan Base

Australian Football - 7,200,000
Rugby League - 5,400,000
Rugby Union - 3,129,300
Soccer - 4,104,000

Avid Fans

Australian Football - 4,300,000
Rugby League - 3,300,000
Rugby Union - 1,220,427
Soccer - 1,801,656

http://www.sponsorglobe.com/newsletter/ ... lCodes.pdf

[pookus]

Nothing we didn't already know. Read and weep leaguies. :P

Extract: 2011 REPUCOM International 10th Annual Football Benchmarking Report Australia

REPUCOM International’s Annual Football Benchmarking Report focuses on the health indicators of Australia’s four professional football competitions: Australian Rules (AFL), Rugby league (NRL), Rugby Union (Super Rugby) and Football (A-League). While AFL, NRL and Super Rugby are all winter sports, Football is the only competition to run across seasons and calendar years. Super Rugby statistics refer to Australian based teams only. The following notes are a snapshot of the fuller report.

The 2011 football seasons down under saw yet again the continuing strength of the AFL powerhouse in the Australian football scene. While the NRL punches above its weight in terms of television audience to be virtually equal on both cumulative and average audiences, the AFL are clear leaders in terms of attendances, interest levels, fan bases and memberships.

Sports Interest

REPUCOM’s annual SponsorLink survey has shown that the AFL consistently delivers the largest levels of interest nationally of the four football codes

Major Sponsorship Exposure Value - all inventory

The AFL however continues to deliver greater overall exposure value for its sponsors beyond the major jersey opportunity, with its consistently greater ability to attract overall publicity and exposure for the game. When all sponsorship inventory is included in the analysis, the AFL teams on average deliver $3.6m in sponsorship exposure value to their major partners. This was up 15% on 2010. The NRL are second with $3.1m, slightly up by 5% on 2010.

Average Major Sponsor Value

Australian Football - $3,572,160
Rugby League - $3,118,447
Rugby Union - $1,686,547
Soccer - $554,187

Cumulative TV Audience

Australian Football - 113,616,191
Rugby League - 113,572,436
Rugby Union - 8,833,317
Soccer - 7,533,326

Cumulative Attendance

Australian Football - 7,146,251
Rugby League - 3,472,105
Rugby - 868,134
Soccer - 1,501,396

Fan Base

Australian Football - 7,200,000
Rugby League - 5,400,000
Rugby Union - 3,129,300
Soccer - 4,104,000

Avid Fans

Australian Football - 4,300,000
Rugby League - 3,300,000
Rugby Union - 1,220,427
Soccer - 1,801,656

http://www.sponsorglobe.com/newsletter/ ... lCodes.pdf

Imagine what this years numbers will be like. With a massive increase in exposure and audience those numbers will only get bigger. I will admit the nrl does punch above it's weight but that only proves it's a bantam standing near a heavy weight.

[Xman]

Que Dave with "lies, fudging, conspiracy....."

[Raiderdave]

Que Dave with "lies, fudging, conspiracy....."

nice piece ... who wrote it

vlad ?

F me wot a load of BS

the cumulative audience last year was 134 Million for RL ... not 113 Million
meaning the rest of the article is pro VFL biased baloney too

when will this lot let the truth

[pookus]

The best thing in all of this is there is no means for them to pull this back. No expansion,no extra footy free to air and no plan for growth. But they got some money. At least they might be able to fight union which is making massive strides into the heartland of the nrl. With the a-league also becoming a part of the western sydney landscape I'd say they have a fight on their hands.

[Raiderdave]

The best thing in all of this is there is no means for them to pull this back. No expansion,no extra footy free to air and no plan for growth. But they got some money. At least they might be able to fight union which is making massive strides into the heartland of the nrl. With the a-league also becoming a part of the western sydney landscape I'd say they have a fight on their hands.

luke
the delusion is strong in this one

[pookus]

No delusion just facts something that's lacking in everything you post. Show us a report that says different. You can't.

[Xman]

Que Dave with "lies, fudging, conspiracy....."

nice piece ... who wrote it

vlad ?

F me wot a load of BS

the cumulative audience last year was 134 Million for RL ... not 113 Million
meaning the rest of the article is pro VFL biased baloney too

when will this lot let the truth

It says who wrote it fool!

Ownage

[Raiderdave]

Que Dave with "lies, fudging, conspiracy....."

nice piece ... who wrote it

vlad ?

F me wot a load of BS

the cumulative audience last year was 134 Million for RL ... not 113 Million
meaning the rest of the article is pro VFL biased baloney too

when will this lot let the truth

It says who wrote it fool!

Ownage

yeah we'll commission someone to wrote another one saying we're in front ......seeing as we can afford to now too
just like the VFL has for years

[Beaussie]

Que Dave with "lies, fudging, conspiracy....."

nice piece ... who wrote it

Extract from REPUCOM report. You know, that report you lot are always saying shows RL as the market leader.

[pookus]

nice piece ... who wrote it

vlad ?

F me wot a load of BS

the cumulative audience last year was 134 Million for RL ... not 113 Million
meaning the rest of the article is pro VFL biased baloney too

when will this lot let the truth

It says who wrote it fool!

Ownage

yeah we'll commission someone to wrote another one saying we're in front ......seeing as we can afford to now too
just like the VFL has for years

The worlds biggest authority on working out who's biggest.
REPUCOM has rapidly grown into the world’s foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports media. Utilizing proprietary biometric image detection software, industry leading media metrics and reporting tools, U.S. Nielsen ratings for sports broadcast exposure and a deep understanding of how brand exposures are delivered inside of broadcast content, Repucom services over 500 major consumer brands, content rights holders, broadcasters and marketing agencies around the world. Founded in 2004, this privately held company has a global network of 14 wholly owned and operated offices and over 700 employees.

[Beaussie]

It says who wrote it fool!

Ownage

yeah we'll commission someone to wrote another one saying we're in front ......seeing as we can afford to now too
just like the VFL has for years

The worlds biggest authority on working out who's biggest.
REPUCOM has rapidly grown into the world’s foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports media. Utilizing proprietary biometric image detection software, industry leading media metrics and reporting tools, U.S. Nielsen ratings for sports broadcast exposure and a deep understanding of how brand exposures are delivered inside of broadcast content, Repucom services over 500 major consumer brands, content rights holders, broadcasters and marketing agencies around the world. Founded in 2004, this privately held company has a global network of 14 wholly owned and operated offices and over 700 employees.

It's hilarious how RL types would often quote the REPUCOM findings to suggest RL is the market leader. The facts here clearly tell a different story.

AFL = No.1
NRL = No.2

[Striker]

Raid is right about one thing. The cumulative audience is 134,000.