The No.1 Football Code in Australia

[pussycat]

The Penrith Panthers are the number 1 sports brand in the country.

1. Panthers
2. Colingwood
3. Bulldogs

[Swans4ever]

The Penrith Panthers are the number 1 sports brand in the country.

1. Panthers
2. Colingwood
3. Bulldogs

Penrith Number one brand? - one of the lowest in membership, 40 mil in debt, one of the lowest crowd averages and on the brink - yeah that's a powerful brand - hahaha

[adamj1300]

http://www.tvtonight.com.au/2013/12/pay ... shows.html

Football - 19
Cricket - 13
RL - 12
RU - 4
Soccer - 2

For years we've heard RL types gloating about how RL dominated Foxtel with most of the top rating programmes but now they've been relegated to third place!
2013 Top Sport Programs

Program
Channel

Date

Time

Avg. Audience

LIVE: FOOTBALL: WCQ: AUSTRALIA V IRAQ FOX SPORTS 3
Tuesday, 18 June 2013

19:30 – 21:29 550,036
LIVE: CRICKET: THE ASHES 1ST TEST DAY 5 S1 FOX SPORTS 2
Sunday, 14 July 2013

19:59 – 22:32 495,860
LIVE: AFL PF, HAWTHORN V GEELONG FOX FOOTY
Friday, 20 September 2013

19:46 – 22:28 465,413
LIVE: RUGBY UNION: LIONS TOUR: AUS V LIONS FOX SPORTS 2
Saturday, 6 July 2013

19:55 – 21:59 439,567
LIVE: CRICKET: THE ASHES 1ST TEST DAY 2 S1 FOX SPORTS 2
Thursday, 11 July 2013

19:59 – 22:33 430,015
LIVE: CRICKET: THE ASHES 2ND TEST DAY 1 S1 FOX SPORTS 2
Thursday, 18 July 2013

20:15 – 22:16 426,876
LIVE: CRICKET: THE ASHES 1ST TEST DAY 1 S1 FOX SPORTS 2
Wednesday, 10 July 2013

20:00 – 22:03 425,419
LIVE: RUGBY UNION: LIONS TOUR: AUS V LIONS FOX SPORTS 2
Saturday, 29 June 2013

20:00 – 21:59 422,648
LIVE: AFL SF, SYDNEY V CARLTON FOX FOOTY
Sat, 14 September 2013

19:41 – 22:20 422,217
LIVE: AFL PF, FREMANTLE V SYDNEY FOX FOOTY
Sat, 21 September 2013

19:45 – 22:21 422,047
LIVE: AFL EF, RICHMOND V CARLTON FOX FOOTY
Sunday, 8 September 2013

15:20 – 17:57 416,603
LIVE: AFL SF, GEELONG V PORT ADELAIDE FOX FOOTY
Friday, 13 September 2013

19:46 – 22:22 414,969
LIVE: RUGBY UNION: LIONS TOUR: AUS V LIONS FOX SPORTS 2
Saturday, 22 June 2013

20:00 – 21:57 413,712
LIVE: AFL ESSENDON V COLLINGWOOD FOX FOOTY
Thursday, 25 April 2013

14:45 – 17:29 398,391
LIVE: AFL QF, HAWTHORN V SYDNEY FOX FOOTY
Friday, 6 September 2013

19:50 – 22:19 388,133
LIVE: NRL RABBITOHS V STORM FOX SPORTS 1
Saturday, 13 April 2013

19:30 – 21:24 382,800
LIVE: CRICKET: THE ASHES 1ST TEST DAY 5 S2 FOX SPORTS 2
Sunday, 14 July 2013

22:33 – 23:30 381,498
LIVE: NRL EELS V BRONCOS FOX SPORTS 1
Saturday, 11 May 2013

19:30 – 21:25 375,043
LIVE: FOOTBALL: WCQ: AUSTRALIA V JORDAN FOX SPORTS 1
Tuesday, 11 June 2013

19:00 – 20:52 364,645
LIVE: CRICKET: BIG BASH LEAGUE SF 2 SCORCHERS V STARS FOX SPORTS 2
Wed, 16 January 2013

20:00 – 23:46 359,286
LIVE: AFL CARLTON V HAWTHORN FOX FOOTY
Friday, 14 June 2013

19:50 – 22:33 357,040
LIVE: NRL ROOSTERS V STORM FOX SPORTS 1
Saturday, 25 May 2013

19:30 – 21:22 354,197
LIVE: RUGBY UNION: BLEDISLOE CUP GAME 1 FOX SPORTS 2
Saturday, 17 August 2013

20:00 – 21:52 352,501
LIVE: AFL QF, GEELONG V FREMANTLE FOX FOOTY
Saturday, 7 September 2013

14:20 – 16:52 349,608
LIVE: CRICKET: THE ASHES 3RD TEST DAY 1 S1 FOX SPORTS 2
Thursday, 1 August 2013

20:00 – 22:04 348,777
LIVE: NRL STORM V SEA EAGLES FOX SPORTS 1
Monday, 20 May 2013

19:02 – 21:01 346,833
LIVE: CRICKET: THE ASHES 1ST TEST DAY 2 S2 FOX SPORTS 2
Thursday, 11 July 2013

22:34 – 24:43 346,759
LIVE: AFL WEST COAST V RICHMOND FOX FOOTY
Monday, 3 June 2013

19:39 – 22:17 346,223
LIVE: NRL SEA EAGLES V STORM FOX SPORTS 1
Saturday, 31 August 2013

19:30 – 21:34 346,124
LIVE: CRICKET: THE ASHES 2ND TEST DAY 2 S1 FOX SPORTS 2
Friday, 19 July 2013

19:59 – 22:03 345,010
LIVE: AFL ST KILDA V SYDNEY FOX FOOTY
Thursday, 25 April 2013

17:30 – 20:31 344,920
LIVE: CRICKET: THE ASHES 1ST TEST DAY 3 S1 FOX SPORTS 2
Friday, 12 July 2013

20:00 – 22:03 344,590
LIVE: AFL CARLTON V COLLINGWOOD FOX FOOTY
Friday, 5 July 2013

19:50 – 22:29 340,873
LIVE: CRICKET: THE ASHES 3RD TEST DAY 5 S1 FOX SPORTS 2
Monday, 5 August 2013

20:29 – 22:02 340,391
LIVE: CRICKET: THE ASHES 3RD TEST DAY 4 S1 FOX SPORTS 2
Sunday, 4 August 2013

19:59 – 22:00 338,692
LIVE: NRL SHARKS V DRAGONS FOX SPORTS 1
Saturday, 30 March 2013

19:30 – 21:29 337,633
LIVE: AFL SYDNEY V ESSENDON FOX FOOTY
Saturday, 1 June 2013

16:30 – 19:37 337,255
LIVE: NRL COWBOYS V STORM FOX SPORTS 1
Saturday, 16 March 2013

19:30 – 21:33 337,136
LIVE: AFL ESSENDON V CARLTON FOX FOOTY
Friday, 7 June 2013

19:51 – 22:25 336,064
LIVE: AFL NTH MELBOURNE V COLLINGWOOD FOX FOOTY
Sunday, 31 March 2013

16:35 – 19:29 329,859
LIVE: NRL WESTS TIGERS V BRONCOS FOX SPORTS 1
Saturday, 27 April 2013

19:30 – 21:37 329,355
LIVE: AFL GEELONG V ESSENDON FOX FOOTY
Friday, 10 May 2013

19:51 – 22:27 326,611
LIVE: CRICKET: THE ASHES 1ST TEST DAY 4 S2 FOX SPORTS 1
Saturday, 13 July 2013

22:01 – 24:40 324,605
LIVE: NRL SHARKS V RABBITOHS FOX SPORTS 1
Monday, 27 May 2013

19:02 – 20:51 322,229
LIVE: NRL RABBITOHS V SHARKS FOX SPORTS 1
Monday, 18 March 2013

19:03 – 20:48 319,976
LIVE: NRL BULLDOGS V COWBOYS FOX SPORTS 1
Saturday, 9 March 2013

19:30 – 21:20 318,426
LIVE: NRL SEA EAGLES V ROOSTERS FOX SPORTS 1
Monday, 13 May 2013

19:02 – 20:52 317,828
LIVE: AFL FREMANTLE V ESSENDON FOX FOOTY
Friday, 12 April 2013

20:39 – 23:25 317,001
LIVE: AFL COLLINGWOOD V SYDNEY FOX FOOTY
Friday, 24 May 2013

19:50 – 22:27 315,675
LIVE: AFL SYDNEY V CARLTON FOX FOOTY
Friday, 28 June 2013

19:50 – 22:33 315,316
Source: OzTAM National Panel, Weeks 1-49 2013, S-S 0200-0200, Projections, consolidated to 08/12/2013.

Must be pretty disappointing for NRL - no games in the top ten!

sorta like the disappointment fumblers felt when they couldn't get a game in the top 3 overall eh dickhead ?

1, LIVE: FOOTBALL: WCQ: AUSTRALIA V IRAQ 550,036
2, LIVE: CRICKET: THE ASHES 1ST TEST DAY 5 S1 495,860
3, LIVE: AFL PF, HAWTHORN V GEELONG 465,413
no NRL in the top 3, time to take your med's failuredave

not a bad effort, the soccer & the cricket are national sides, & the AFL, one team a suburban team & the other a country town

ahhhh
overall you blithering cockhead

1)State of Origin III..... 4.3 Million
2)State of Origin I ..... 4 Million
3)State of Origin II...... 3.8 Million
4)VFL GF .................3.6 Million

extend that list
5) NRL GF 3.3 Million
6) NRL PF1 2.1 Million

so that's
NRL 5 out of the first 6


we don't play our finals on pay TV
if we did
we'd take all of the top ten

all of them

no they get played on free to air & in prime time, all because channel 9 says so, & they still struggle to make the top 50
the AFL televise their games on both fox & FTA,

I know they get played on FTA you illiterate dribbler :_<> :_<> :_<> :_<> :_<>

If they were on pay



they'd wipe the floor withy your silly little Victorian abortion , just like they do on FTA

1

2

3

all RL games

again not one piece of evidence, dribbler dave fails again!

[adamj1300]

The Penrith Panthers are the number 1 sports brand in the country.

1. Panthers
2. Colingwood
3. Bulldogs

Panthers, who?
Bulldogss who?
are these to have the biggest leagues club in the NRL?
the membership numbers are shit, their crowd numbers are shit!

[214Four]

The Penrith Panthers are the number 1 sports brand in the country.

1. Panthers
2. Colingwood
3. Bulldogs

Panthers, who?
Bulldogss who?
are these to have the biggest leagues club in the NRL?
the membership numbers are shit, their crowd numbers are shit!

membership figures are bullshit, they can be fudged and inflated (all AFL clubs admit to doing this, and i do mean ALL, including your collington team)
revenue is what counts, and thats why Penrith Panthers sit at the top.

[Swans4ever]

The Penrith Panthers are the number 1 sports brand in the country.

1. Panthers
2. Colingwood
3. Bulldogs

Panthers, who?
Bulldogss who?
are these to have the biggest leagues club in the NRL?
the membership numbers are shit, their crowd numbers are shit!

membership figures are bullshit, they can be fudged and inflated (all AFL clubs admit to doing this, and i do mean ALL, including your collington team)
revenue is what counts, and thats why Penrith Panthers sit at the top.

Are you serious? Collingwood revenue
The Collingwood Football Club has announced a net operating profit of $5.225 million and a net profit of $16.375 million for the financial year ending October 31, 2013, a sum which included development funding of $11.150 million.

Collingwood raised its year-on-year revenue by $2.6 million and lifted overall turnover above $75 million ($75,238,531), a result built largely on the back of record membership of over 80,000 (80,456) – a new club and AFL record. - See more at: http://m.collingwoodfc.com.au/news/2013 ... ZWutP.dpuf
http://m.collingwoodfc.com.au/news/2013 ... ial-result

As Penrith have not released their financial report for 2013 we can't say as yet what the exact position is but with debts of 40 mil and requiring 3+ mil at least from their leagues club they are no where near Collingwood - There is no surprise that this Brand value was done from a Sydney company. 214 your just being stupid!

[214Four]

Here swans....
Below is a cut out from an article reporting on the best sports brands in Australia.

“In the last 10 years the AFL has run away [from the NRL] in terms of ability to generate revenue, viewing figures and memberships,” Haigh says.

“Right now the NRL is struggling comparatively.”

Despite the AFL dominance, the most valuable brand in the country comes from the NRL.

Haigh says he was surprised when the Penrith Panthers emerged as the most valuable brand; it came out on top because of the methodology used by Brand Finance in compiling its list.

The Panthers are owned by the big Panthers Leagues Club, which turned over more than any other football-associated entity last year; it had revenue of $145.3 million and $84.8 million of this was from its poker machines.

Haigh suggests that Brand Finance considers revenue from poker machines to have less importance to brand value calculations than revenue from other sources, such as team shirts or branded caps. But the sheer weight of money flowing through the Panthers Group pushes it to the top of the list.

Second is the Collingwood Football Club, which is the biggest AFL club in the country in terms of revenue. It’s newly published financial results for the 2013 season show that Collingwood pulled-in $74.3 million this year.

Of this $22.2 million came from gaming and its social club while almost as much ($19.7 million) came from branded merchandise sales.

This compares to just $1.2 million in merchandise sales from the Panthers last year.

Despite ranking it second in terms of brand value, Brand Finance gives Collingwood a AAA brand rating. Collingwood is the only club in the top 20 to get a rating this high.

No A-League or Super Rugby club make the top 20, which gives an indication about how much more work they have to do to build their businesses. The other NRL clubs to make the list are the Canterbury-Bankstown Bulldogs ($34.5 million), Parramatta Eels ($21.3 million), Brisbane Broncos ($18.6 million), Canberra Raiders ($16.0 million) and Sydney Roosters ($14.5 million).

Check out at the bottom of the article. There is a list of the top sports brands in australia.


http://www.brw.com.au/p/marketing/AFL_c ... C9MWmepfaK

[Xman]

Here's the difference, the panthers group are a separate business entity to the panthers sporting club. The $145 they make isnt available to the panthers football club as available funds, so the panthers get by on a modest budget. ALL of Collingwoods 75mil is theirs to do as they wish, train where they want, employ who they want etc..

[adamj1300]

Here swans....
Below is a cut out from an article reporting on the best sports brands in Australia.

“In the last 10 years the AFL has run away [from the NRL] in terms of ability to generate revenue, viewing figures and memberships,” Haigh says.

“Right now the NRL is struggling comparatively.”

Despite the AFL dominance, the most valuable brand in the country comes from the NRL.

Haigh says he was surprised when the Penrith Panthers emerged as the most valuable brand; it came out on top because of the methodology used by Brand Finance in compiling its list.

The Panthers are owned by the big Panthers Leagues Club, which turned over more than any other football-associated entity last year; it had revenue of $145.3 million and $84.8 million of this was from its poker machines.

Haigh suggests that Brand Finance considers revenue from poker machines to have less importance to brand value calculations than revenue from other sources, such as team shirts or branded caps. But the sheer weight of money flowing through the Panthers Group pushes it to the top of the list.

Second is the Collingwood Football Club, which is the biggest AFL club in the country in terms of revenue. It’s newly published financial results for the 2013 season show that Collingwood pulled-in $74.3 million this year.

Of this $22.2 million came from gaming and its social club while almost as much ($19.7 million) came from branded merchandise sales.

This compares to just $1.2 million in merchandise sales from the Panthers last year.

Despite ranking it second in terms of brand value, Brand Finance gives Collingwood a AAA brand rating. Collingwood is the only club in the top 20 to get a rating this high.

No A-League or Super Rugby club make the top 20, which gives an indication about how much more work they have to do to build their businesses. The other NRL clubs to make the list are the Canterbury-Bankstown Bulldogs ($34.5 million), Parramatta Eels ($21.3 million), Brisbane Broncos ($18.6 million), Canberra Raiders ($16.0 million) and Sydney Roosters ($14.5 million).

Check out at the bottom of the article. There is a list of the top sports brands in australia.


http://www.brw.com.au/p/marketing/AFL_c ... C9MWmepfaK

Panthers Group to sell clubs in attempt to ease $80m debt
LINDA SILMALIS THE SUNDAY TELEGRAPH APRIL 01, 2012 12:00AM
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Penrith Panthers Leagues Club
Penrith Panthers Leagues Club has expanded quickly and has large debts. Picture: John Fotiadis Source: The Daily Telegraph
THE days of the "superclub" are over - with the Panthers Group preparing to sell off some of its clubs to rid itself of $80 million debt and return to its core business of football.

Falling drink and food revenues, poker machine tax, smoking bans and the cost of servicing its debts have been blamed for the perilous financial position of the Panthers Group, also known as Penrith Rugby League Club Ltd.

Under a plan aimed at reducing the debt burden, the board laid the groundwork at its AGM on Thursday to sell off some assets by declaring 12 clubs in the group as "not core property".

The strategy is being driven by the group's chief executive officer, Warren Wilson, who told The Sunday Telegraph he wanted to refocus management back on rugby league and the football community.

The plan involves keeping the Panthers club at Penrith while reviewing the other 12.

Mr Wilson, formally appointed to the top job earlier this month, said the past practice of amalgamating clubs across the state was over and no longer financially viable. The board would consider each of the clubs to determine which ones would be de-amalgamated, he said.

"Limits on amalgamations, the pokies tax, changes to outdoor smoking, the GFC, rising interest rates -- the business conditions have been challenging and, quite simply, the board wants to go back to basics," Mr Wilson said.

"The reason the Penrith Rugby League Club exists is because of rugby league. That's what it was set up for and that's what we are going back to. A few years ago the centre of the wheel was to become this big business but somewhere we lost touch with the community and created a divide between the club and the football club."

Mr Wilson said he would be working with the Penrith Rugby League Football Club as part of the new strategy. The Panthers annual report posted last week said the key reason behind the proposed sale of assets was a $63 million loan that Panthers has to repay by June next year. The loan was part of a deal Panthers had entered with ING in 2007.

A new deal with the Torchlight Group gave Panthers an 18-month extension.

The Panthers Group has also posted losses of $61 million over the past eight years, including $9.5 million last year.

The report said the forecast profitability over the next few years was not enough for all of its debt to be retired.

"The board has concluded whilst the business is asset rich, (it) cannot generate sufficient free cash required to operate the group at its optimum."
http://www.dailytelegraph.com.au/sport/ ... 6315252406
so how does an NRL club make money to survive
Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes,

[214Four]

^^^
well things like that are expected when you own and control over a dozen clubs, hotels, amusement park etc etc. All this still doesnt stop the fact the Penrith Panthers are the No1 sports brand in Australia.

Here's the difference, the panthers group are a separate business entity to the panthers sporting club. The $145 they make isnt available to the panthers football club as available funds, so the panthers get by on a modest budget. ALL of Collingwoods 75mil is theirs to do as they wish, train where they want, employ who they want etc..

yeh Panthers Group is a sparate business entity cos it needs to be, you cant have it combined. Penrith leagues club diversefied and set up the panthers group to increase revenue, they are still linked but then at the same time due to how the NRL works they dont nessesarily need to be one sole entity.

due to salary cap, third party payment laws etc alot of the money comes from the NRL and it is illegal and/or stupid for panthers group to throw mounds of cash into player contracts, or basically anything other than upgrades of facilities. any extra money the club needs all they need to do is ask and the money is there, they will never go broke or bankrupt or any financial difficulties like the lions etc are in.

The penrith panthers do train where they want, they own their own stadium, and their facilities are regularily upgraded, and if the club needed say $50 million for stadium upgrade guess who pays? Panthers Group. the worst thing going is the location of panthers stadium. if it and its leagues club were closer to a train station is would be perfect.

[Xman]

^^^
well things like that are expected when you own and control over a dozen clubs, hotels, amusement park etc etc. All this still doesnt stop the fact the Penrith Panthers are the No1 sports brand in Australia.

Here's the difference, the panthers group are a separate business entity to the panthers sporting club. The $145 they make isnt available to the panthers football club as available funds, so the panthers get by on a modest budget. ALL of Collingwoods 75mil is theirs to do as they wish, train where they want, employ who they want etc..

yeh Panthers Group is a sparate business entity cos it needs to be, you cant have it combined. Penrith leagues club diversefied and set up the panthers group to increase revenue, they are still linked but then at the same time due to how the NRL works they dont nessesarily need to be one sole entity.

due to salary cap, third party payment laws etc alot of the money comes from the NRL and it is illegal and/or stupid for panthers group to throw mounds of cash into player contracts, or basically anything other than upgrades of facilities. any extra money the club needs all they need to do is ask and the money is there, they will never go broke or bankrupt or any financial difficulties like the lions etc are in.

The penrith panthers do train where they want, they own their own stadium, and their facilities are regularily upgraded, and if the club needed say $50 million for stadium upgrade guess who pays? Panthers Group. the worst thing going is the location of panthers stadium. if it and its leagues club were closer to a train station is would be perfect.

collingwood train in a multimillion dollar complex right next to the MCG and rod laver arena. They have more money and fans than they know what to do with. Comparing them to the panthers is illogical

[pussycat]

What that graph fails to tell you is that The AFL total comes from 3 1/2 Live FTA games, aswell as 9 pay TV matches. Compared with the NRL 1 live match per round, and just 5 Pay Tv matches. There is also no mention of the fact that the NRL had 4 of the top 5 matches.

[adamj1300]

^^^
well things like that are expected when you own and control over a dozen clubs, hotels, amusement park etc etc. All this still doesnt stop the fact the Penrith Panthers are the No1 sports brand in Australia.

Here's the difference, the panthers group are a separate business entity to the panthers sporting club. The $145 they make isnt available to the panthers football club as available funds, so the panthers get by on a modest budget. ALL of Collingwoods 75mil is theirs to do as they wish, train where they want, employ who they want etc..

yeh Panthers Group is a sparate business entity cos it needs to be, you cant have it combined. Penrith leagues club diversefied and set up the panthers group to increase revenue, they are still linked but then at the same time due to how the NRL works they dont nessesarily need to be one sole entity.

due to salary cap, third party payment laws etc alot of the money comes from the NRL and it is illegal and/or stupid for panthers group to throw mounds of cash into player contracts, or basically anything other than upgrades of facilities. any extra money the club needs all they need to do is ask and the money is there, they will never go broke or bankrupt or any financial difficulties like the lions etc are in.

The penrith panthers do train where they want, they own their own stadium, and their facilities are regularily upgraded, and if the club needed say $50 million for stadium upgrade guess who pays? Panthers Group. the worst thing going is the location of panthers stadium. if it and its leagues club were closer to a train station is would be perfect.

they have 80 million dollars of debt, and keep loosing money, what a great business brand!

[Swans4ever]

^^^
well things like that are expected when you own and control over a dozen clubs, hotels, amusement park etc etc. All this still doesnt stop the fact the Penrith Panthers are the No1 sports brand in Australia.

Here's the difference, the panthers group are a separate business entity to the panthers sporting club. The $145 they make isnt available to the panthers football club as available funds, so the panthers get by on a modest budget. ALL of Collingwoods 75mil is theirs to do as they wish, train where they want, employ who they want etc..

yeh Panthers Group is a sparate business entity cos it needs to be, you cant have it combined. Penrith leagues club diversefied and set up the panthers group to increase revenue, they are still linked but then at the same time due to how the NRL works they dont nessesarily need to be one sole entity.

due to salary cap, third party payment laws etc alot of the money comes from the NRL and it is illegal and/or stupid for panthers group to throw mounds of cash into player contracts, or basically anything other than upgrades of facilities. any extra money the club needs all they need to do is ask and the money is there, they will never go broke or bankrupt or any financial difficulties like the lions etc are in.

The penrith panthers do train where they want, they own their own stadium, and their facilities are regularily upgraded, and if the club needed say $50 million for stadium upgrade guess who pays? Panthers Group. the worst thing going is the location of panthers stadium. if it and its leagues club were closer to a train station is would be perfect.

they have 80 million dollars of debt, and keep loosing money, what a great business brand!

Not too mention they are selling assets to reduce debt!

[pussycat]

Silver again

Read this article and try to educate yourself

Panthers head top 20 sports brands
AAPAAP – Thu, Dec 5, 2013 12:11 AM AEDT

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The Penrith Panthers NRL club owns the most valuable brand in Australian sports, according to new research.

Despite their value in dollar terms, however, the Panthers are not the strongest brand in perception terms, with that title going to AFL club Collingwood.

Brand valuation consultancy Brand Finance has ranked the top Australian sports teams by value and "brand rating" and concluded that the Panthers, at $46.2 million, are the most valuable.

Brand Finance Australia director Richard Haigh said the high dollar value of the Panthers came from their successful use of the Panthers name across its profitable leagues club and events facilities.

Brand ratings were driven by the strength of recognition and dedication to the brand **** the public.

"A stronger brand will probably mean more fans, more game day revenue, more merchandise revenue and higher TV rights," Mr Haigh said.



1. Gold - Penrith (NRL): Value: $46.2m Rating: AA-

2. Silver - Collingwood (AFL): $39.1m AAA

3. Bronze - Canterbury-Bankstown (NRL): $34.5m AA



Umm - Silver again