For the first time, NRL Club members will have the opportunity to decide how to spend the winnings from two club membership races, with a prize pool of $400,000.
There will be two Club Member Races based on attracting the most new members from the start of the race to the end of the race.
There will be a total prize pool of $200,000 across each race, consisting of $100,000 in cash and $100,000 in advertising grants.
In the first race, prize money will be offered to the three clubs with the greatest increase in their total membership number by Tuesday 20 May.
Race two will reward the top three clubs with the greatest percentage increase in their total membership number, during the same period.
"We are having two races to ensure that clubs with a larger membership base as well as those with smaller membership numbers can compete," NRL Head of Commercial Mr Paul Kind said.
"We thought that it was important to give our club members a say in how they would like some of their prize pool is spent.
"It’s a great way to get the members excited and hear their thoughts on investment.
"Suggestions might include a member’s party, new club facilities, charity donations and interstate travel rewards."
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