ARL/NRL - sponsors dropping like flies

[Xman]

INCOMING NRL boss David Smith will need to school-up on sponsorship negotiations as the code braces for a complete overhaul of its biggest commercial partners.

Bundaberg Rum is the latest NRL sponsor to call fulltime on its association, while Toyota is not guaranteed to continue its support of the national youth (under 20) competition.

The competition's naming rights holder, Telstra, continues to consider its future role.

Harvey Norman last month announced it would no longer sponsor State of Origin after 15 years of naming rights..

The potential exit of four of the game's biggest sponsors could leave the new ALRC regime with an eight-figure hole to fill in their budget, but insiders are confident of securing replacements before next year's competition begins.

Plan your year by club, round or venue with our 2013 interactive season draw

The ALRC is also on the verge of announcing a new broadcast deal across the Tasman, with interim CEO Shane Mattiske travelling to New Zealand this week for discussions with Sky NZ.

Bundaberg has been involved since 2007, when the rum distillery switched rugby codes to support the re-birth of Monday Night Football.

It also has naming rights of the third tier NSW open age competition, the Bundy Cup, and more recently sponsored Channel 9's Friday Night Football coverage.

Bundaberg said it was a "change in strategy", as opposed to "any dissatisfaction with rugby league."

http://www.heraldsun.com.au/sport/nrl/b ... 6526140600

[ParraEelsNRL]

Wow, poor Rugby League eh?

[King-Eliagh]

Yawn.

[King-Eliagh]

Happy to help you and stewie out with arguments of substance Xman. Just gimme the green light bro

[Xman]

Why does it need help? The article speaks for itself

[Pete_09]

Yeah I agree this is a bit of a boring article.

I mean we all knew the NRL is losing sponsorship & money at rapid rate. It is just common knowlegde

[Stewie]

Good move by the sponsors to pull out of the nRL. Companies want to be associated with an organisation that is Australian wide, and not restricted to just 2 states like the nRL is.

[ParraEelsNRL]

$6 million

[Xman]

$6 million

They "feared" it could be, but it wasnt

[Raiderdave]

you guys think the most watched sport in this nation wouldn't be able to attract sponsors to replace the current ones





they'll be lining up
there isn't a sport in this country that will get them exposed to more potential customers then the NRL

end of

[Raiderdave]

$6 million

They "feared" it could be, but it wasnt

no

the fear it could be .... &.. it could be !

wow
VFL clubs failing all ova the place

[ParraEelsNRL]

$6 Million

[Beaussie]

Wow, poor Rugby League eh?

Indeed, why would so many sponsors be so keen to drop their sponsorship deals?

My guess, they've realised a competition restricted to some parts of two states in Australia doesn't deliver much bang for your buck nationwide.

[ParraEelsNRL]

Yep that's it.

Should we be seeing a news headline next week that reads

AFL doubles amount of sponsors at the expense of NRL

or something similar?

[Beaussie]

Yep that's it.

Should we be seeing a news headline next week that reads

AFL doubles amount of sponsors at the expense of NRL

or something similar?

That's already the case dumbarse.