NRL to reap $1.2b from TV rights

[piesman2011]

The value of a regional fan, revenue rise, is nearer 2 to 1 maybe 2.2 to 1


Regional NSW/Qld = 294m almost Trebles Adelaide = 106m

So I think its fair to say regional NSW/Qld councils out all S A.



Sydneys revenue is greater than all Victoria and Brisbane's is greater than all WA.

Figure were shown online by one of the media outlets(maybe the roar) earlier this year for the money generated on FTA by the football code. The AFL were only about 20% ahead despite having 1 extra match.

You have to remember that 40% of the viewers and therefore a large amount of the revenue raised by NRL goes to WIN of which 9 only gets 1/3. So not only is the AFL infront despite having at the time no live FTA TV games by 20% a bigger amount of the revenue generated by AFL goes to Channel 7 compared to the revenue generated by NRL going to CH9. The AFL was also earning that revenue later at night with 12.30am finishes on Friday and Saturday nights common. Is that worth more to TV stations? The answer is for sure.

[piesman2011]

In Australia the AFL generated about 400 million for its FTA TV deal. Now lets say that the NRL earns the same with 4 games FTA and rep games. Unfortunately we have to take away lets say 25% due to regional viewers giving the regional carrier about two thirds the revenue generated so lets say thats 300 million. The question comes down to how much Foxtel is willing to give. In one way Foxtel have lost the exclusive rights to say either a monday or a saturday night game and this may upset them. In some ways foxtel have now got the rights to every game and this may make them very happy. The question comes down to how many more subscribers they will generate with all 8 games live. will they pay big money 600 million + similar to the AFL deal or will they try to pay 300 million. NRL should get about 100 million contra about another 100 million for the phone/online rights (because Optus could still win the appeal) and about 75 million from NZ.

The FTA TV rights should only make up about 1/3 of the NRL broadcast deal so its not the end of the world that the regionals are worth less.


NRL deal in the range of 875 million to 1.175 billion. Most of the deal will come down to what Fox is willing to pay. It will be less if Foxtel doesn't get its hands on all 8 games.

[Xman]

In Australia the AFL generated about 400 million for its FTA TV deal. Now lets say that the NRL earns the same with 4 games FTA and rep games. Unfortunately we have to take away lets say 25% due to regional viewers giving the regional carrier about two thirds the revenue generated so lets say thats 300 million. The question comes down to how much Foxtel is willing to give. In one way Foxtel have lost the exclusive rights to say either a monday or a saturday night game and this may upset them. In some ways foxtel have now got the rights to every game and this may make them very happy. The question comes down to how many more subscribers they will generate with all 8 games live. will they pay big money 600 million + similar to the AFL deal or will they try to pay 300 million. NRL should get about 100 million contra about another 100 million for the phone/online rights (because Optus could still win the appeal) and about 75 million from NZ.

The FTA TV rights should only make up about 1/3 of the NRL broadcast deal so its not the end of the world that the regionals are worth less.


NRL deal in the range of 875 million to 1.175 billion. Most of the deal will come down to what Fox is willing to pay. It will be less if Foxtel doesn't get its hands on all 8 games.

Pies, if the AFL and NrL ratings are similar you must remember that an AFL match has 3 times the amount of advertising time per game. Another way of looking at it is that for 4 FTA games the NRL will have 8 hours content and the AFL 12. Plus each hour of AFL football has about double the number of ads.

They are miles behind.

[piesman2011]

In Australia the AFL generated about 400 million for its FTA TV deal. Now lets say that the NRL earns the same with 4 games FTA and rep games. Unfortunately we have to take away lets say 25% due to regional viewers giving the regional carrier about two thirds the revenue generated so lets say thats 300 million. The question comes down to how much Foxtel is willing to give. In one way Foxtel have lost the exclusive rights to say either a monday or a saturday night game and this may upset them. In some ways foxtel have now got the rights to every game and this may make them very happy. The question comes down to how many more subscribers they will generate with all 8 games live. will they pay big money 600 million + similar to the AFL deal or will they try to pay 300 million. NRL should get about 100 million contra about another 100 million for the phone/online rights (because Optus could still win the appeal) and about 75 million from NZ.

The FTA TV rights should only make up about 1/3 of the NRL broadcast deal so its not the end of the world that the regionals are worth less.


NRL deal in the range of 875 million to 1.175 billion. Most of the deal will come down to what Fox is willing to pay. It will be less if Foxtel doesn't get its hands on all 8 games.

Pies, if the AFL and NrL ratings are similar you must remember that an AFL match has 3 times the amount of advertising time per game. Another way of looking at it is that for 4 FTA games the NRL will have 8 hours content and the AFL 12. Plus each hour of AFL football has about double the number of ads.

They are miles behind.

I was being generous. But like I said most of the deal will come down to what Foxtel will give the NRL.

[justanotherleaguefan]

Well I think you both are in for a suprise

[Xman]

In Australia the AFL generated about 400 million for its FTA TV deal. Now lets say that the NRL earns the same with 4 games FTA and rep games. Unfortunately we have to take away lets say 25% due to regional viewers giving the regional carrier about two thirds the revenue generated so lets say thats 300 million. The question comes down to how much Foxtel is willing to give. In one way Foxtel have lost the exclusive rights to say either a monday or a saturday night game and this may upset them. In some ways foxtel have now got the rights to every game and this may make them very happy. The question comes down to how many more subscribers they will generate with all 8 games live. will they pay big money 600 million + similar to the AFL deal or will they try to pay 300 million. NRL should get about 100 million contra about another 100 million for the phone/online rights (because Optus could still win the appeal) and about 75 million from NZ.

The FTA TV rights should only make up about 1/3 of the NRL broadcast deal so its not the end of the world that the regionals are worth less.


NRL deal in the range of 875 million to 1.175 billion. Most of the deal will come down to what Fox is willing to pay. It will be less if Foxtel doesn't get its hands on all 8 games.

Pies, if the AFL and NrL ratings are similar you must remember that an AFL match has 3 times the amount of advertising time per game. Another way of looking at it is that for 4 FTA games the NRL will have 8 hours content and the AFL 12. Plus each hour of AFL football has about double the number of ads.

They are miles behind.

I was being generous. But like I said most of the deal will come down to what Foxtel will give the NRL.

Agree, however I can't see foxtel paying a heap if the FTA NRL scheduled improves to 4 matches because it will undoubtedly reduce subscriptions. They paid a heap more to the AFL because they went from 3 games to 9 while the FtA games stayed at 4.

[Xman]

Well I think you both are in for a suprise

Are you suggesting you know? You seem to either directly plagiarize docbrown's posts word for word from LU or you are him. Either way there is no way you could know the outcome of these negotiations. Docbrown was sure the AFL wouldn't get near 1bil. How from was he!

[enarelle]

At the end of the day one assumes that the TV execs know what they are doing and will bid accordingly. If Channel 10 has gone in hard, so hard they beat 9 who said they could not afford to lose league, then they must be confident of their returns. Speculation by amateurs means little.

[pussycat]

In Australia the AFL generated about 400 million for its FTA TV deal. Now lets say that the NRL earns the same with 4 games FTA and rep games. Unfortunately we have to take away lets say 25% due to regional viewers giving the regional carrier about two thirds the revenue generated so lets say thats 300 million. The question comes down to how much Foxtel is willing to give. In one way Foxtel have lost the exclusive rights to say either a monday or a saturday night game and this may upset them. In some ways foxtel have now got the rights to every game and this may make them very happy. The question comes down to how many more subscribers they will generate with all 8 games live. will they pay big money 600 million + similar to the AFL deal or will they try to pay 300 million. NRL should get about 100 million contra about another 100 million for the phone/online rights (because Optus could still win the appeal) and about 75 million from NZ.

The FTA TV rights should only make up about 1/3 of the NRL broadcast deal so its not the end of the world that the regionals are worth less.


NRL deal in the range of 875 million to 1.175 billion. Most of the deal will come down to what Fox is willing to pay. It will be less if Foxtel doesn't get its hands on all 8 games.

This article was the bottom line on what main stations generated, and it was clear that with an additional match the NRL would not trail.

[piesman2011]

In Australia the AFL generated about 400 million for its FTA TV deal. Now lets say that the NRL earns the same with 4 games FTA and rep games. Unfortunately we have to take away lets say 25% due to regional viewers giving the regional carrier about two thirds the revenue generated so lets say thats 300 million. The question comes down to how much Foxtel is willing to give. In one way Foxtel have lost the exclusive rights to say either a monday or a saturday night game and this may upset them. In some ways foxtel have now got the rights to every game and this may make them very happy. The question comes down to how many more subscribers they will generate with all 8 games live. will they pay big money 600 million + similar to the AFL deal or will they try to pay 300 million. NRL should get about 100 million contra about another 100 million for the phone/online rights (because Optus could still win the appeal) and about 75 million from NZ.

The FTA TV rights should only make up about 1/3 of the NRL broadcast deal so its not the end of the world that the regionals are worth less.


NRL deal in the range of 875 million to 1.175 billion. Most of the deal will come down to what Fox is willing to pay. It will be less if Foxtel doesn't get its hands on all 8 games.

This article was the bottom line on what main stations generated, and it was clear that with an additional match the NRL would not trail.

but with a live friday night AFL game this has all changed. The Friday night AFL game has more then matched the live NRL broadcast for total viewers (your stats prove this). The last couple of years the NRL live game has been well on top. I believe that 4 NRL games will equal 4 AFL games maybe a Monday night game could top this (slightly), however I believe that Foxtel would lower their price by a lot if they lost the exclusive on this one.

[piesman2011]

At the end of the day one assumes that the TV execs know what they are doing and will bid accordingly. If Channel 10 has gone in hard, so hard they beat 9 who said they could not afford to lose league, then they must be confident of their returns. Speculation by amateurs means little.

I tend to agree with your last point. None of us really know, although JALF is hinting that he does.

[justanotherleaguefan]

Well I think you both are in for a suprise

Are you suggesting you know? You seem to either directly plagiarize docbrown's posts word for word from LU or you are him. Either way there is no way you could know the outcome of these negotiations. Docbrown was sure the AFL wouldn't get near 1bil. How from was he!

So you still stalk me over at LU?

[Xman]

Well I think you both are in for a suprise

Are you suggesting you know? You seem to either directly plagiarize docbrown's posts word for word from LU or you are him. Either way there is no way you could know the outcome of these negotiations. Docbrown was sure the AFL wouldn't get near 1bil. How from was he!

So you still stalk me over at LU?

Funny, Docbrown claimed on LU that he never visited this site. So you're either a liar or you're a liar.

[pussycat]

Pies, if the AFL and NrL ratings are similar you must remember that an AFL match has 3 times the amount of advertising time per game. Another way of looking at it is that for 4 FTA games the NRL will have 8 hours content and the AFL 12. Plus each hour of AFL football has about double the number of ads.




They are miles behind.

I was being generous. But like I said most of the deal will come down to what Foxtel will give the NRL.

Agree, however I can't see foxtel paying a heap if the FTA NRL scheduled improves to 4 matches because it will undoubtedly reduce subscriptions. They paid a heap more to the AFL because they went from 3 games to 9 while the FtA games stayed at 4.

The most likely scenario for next year is Fox will have all 8 matches live, 4 exclusive. If they can provide all 8 matches live is more than they currently have. They will pick-up plenty more subsciptions (particularly now that they have taken over regional carrier, Austar) and wont loose any of the ones they have. Rating arent really an issue with Foxtel but being able to provide all 8 games is.

[Xman]

You may still find people drop foxtel when 4 games are available on FTA because not many people will sit through more than that many games a weekend.