Fight Club - Football TV Ratings (AFL vs NRL)

[enarelle]

Why do the AFL crew constantly use the ratings on this website like they are an accurate representation of what is happening. At best they represent 60% of the actual NRL ratings which means you have to multiply them by 66% to get the actual result. Last year Repucom went to the trouble of adding up the total results for both codes over the full season and the result was that the NRL was 10m viewers up yet this website showed the NRL lagging. What makes the AFL crew think this season will be any different? For example this website shows that the All Stars game had 730k in viewers but the actual result was 1.3m. This is not an anomaly but the consistent outcome.

Before the AFL crew starts screaming that Tasmania or regional WA weren't include well they were in the Repucom report.

[Xman]

Why do the AFL crew constantly use the ratings on this website like they are an accurate representation of what is happening. At best they represent 60% of the actual NRL ratings which means you have to multiply them by 66% to get the actual result. Last year Repucom went to the trouble of adding up the total results for both codes over the full season and the result was that the NRL was 10m viewers up yet this website showed the NRL lagging. What makes the AFL crew think this season will be any different? For example this website shows that the All Stars game had 730k in viewers but the actual result was 1.3m. This is not an anomaly but the consistent outcome.

Before the AFL crew starts screaming that Tasmania or regional WA weren't include well they were in the Repucom report.

The AFLs ratings are up 37% this year. They have won all but one Friday night ratings war, including regionals, and always win Saturday and Sunday.

Id say that's we think this season will be different.

[piesman2011]

What would you think that 37% would be in terms of extra viewers by the end of the year Xman? 40-50 million?

[Xman]

What would you think that 37% would be in terms of extra viewers by the end of the year Xman? 40-50 million?

Correct. About 122m last year so 35% of that is 43k

[eelofwest]

What would you think that 37% would be in terms of extra viewers by the end of the year Xman? 40-50 million?

Correct. About 122m last year so 35% of that is 43k

With over 50% more coverage for the AFL this year and 1 extra game every week with more Live games then ever, a big% increase is to be expected and certainly nothing to brag about.
The NRL ratings has increased substantially this year with the same amount of coverage.

AFL 9 FTA 4 live, 9 games live Fox sumulcasting.

NRL Metro only 3 FTA 1 live 2 delayed, 5 games live Fox.

2011 Round 1 = 2,406,000
2012 Round 1 = 3,382,000

2011 Round 2 = 2,269,000
2012 Round 2 = 2,751,000

2011 Round 3 = 2,394,000
2012 Round 3 = 2,773,000

2011 Round 4 = 2,674,000
2012 Round 4 = 2,848,000

2011 Round 5 = 2,357,000
2012 Round 5 = 2,800,000

2011 Round 6 = 2,623,000
2012 Round 6 = 3,289,000

2011 Round 7 = 2,343,000
2012 Round 7 = 2,242,000

2011 Round 8 = 2,029,000
2012 Round 8 = 2,860,000

2011 Round 9 = 923,000
2012 Round 9 = 2,868,000

2011 Round 10 = 2,242,000
2012 Round 10 = 2,969,000

2011 Total = 22,260.000
2012 Total = 28,782.000

That's a 6.3%jump for 2012 with same amount of coverage also does not included NZ Fox ratings witch was over 12million viewers last year, this year NZ fox ratings are up almost 30% on 2011. =D>[/quote]
So with 134 million viewers in 2011 (%6 up in 2012) + 12 million viewers on Nz Fox (30%up in 2012) = 146million viewers in 2011. We can safely say that this year the NRL will have over 160 million viewers watching our game. =D> =D>[/quote]

The AFL will always be behind on cumulative audience due to them not having any rep games at all just a AFL comp witch is already at saturation point.

NRL have WA, SA, NT, VIC, QLD, NZ from witch to grow our audience and club comp.

160million viewers with 3 FTA games 1 live and 5 live FOX games is impressive and unmatched by the AFL, If the NRL can get Coverage similar to the AFL then you AFL fans are going to have a bad year in the FC next year and i am going to enjoy 2013 immensely. :D
If i were to put 3 AFL FTA games and 5 AFL Fox games weekly for the year and accumulated the audience, i would be lucky to crack 100million viewers.

So NRL 3FTA games 1 live, 5 Fox games Live in 2012 tracking to be over 160million viewers.
Against AFL 4FTA games 4 live, 9 Fox games Live tracking in 2012 to be over 160million viewers as per Xman and Co.

What would you think that 37% would be in terms of extra viewers by the end of the year Xman? 40-50 million?

Correct. About 122m last year so 35% of that is 43k

= 165million dream dream dream

I cant wait for next year, the hiding the NRL are going to give you boys is going to hurt for a very long time. And im going to be here to rub it in big time.

[Xman]

The NRL include ARL games in their counting. You include NZ

The NRL games are averaged over 2hrs only, ours 3.

The NRL have 7-8 exclusive games shown per weekend, maximizing their audience. The AFL have only 1-2 exclusive games per weekend, splitting their audience.

The NRLs maximum ratings for home and away games is a combined ratings from FN live targeted games. It gets a maximum audience of 1.2-1.3m. The AFL are beating these figures comprehensively this year with a 1.7m and 1.5m audience already this year.

The NRL may get a better scheduling arrangment next year but they will not increase their maximum audience from their Friday night figures. What will happen is they'll just get another game of FTA where they will get 1mil national ratings.

Face it, the AFL is more popular live at the games, and on TV. The NRL will never get the maximum ratings the AFL can achieve because it isn't popular at all outside 2 states.

Easier scheduling of shorter games will always mean the NRl can show more exclusive games per weekend, bringing them closer in the cumulative counting. But they'll even lose that bogus comparison this year, by quite a margin.

[Xman]

Sat TV #AFL FTA Night 763k (Syd 48k Mel 448k Bri 55k Ade 110k Per 102k) Arvo 302k (Syd 49k Mel 151k Bri 30k Ade 72k Per 79k)

More great figures for the AFL. With 2 foxtel games totaling over 300k, plus regionals of around 300k this is another 1.3m -1.4m result on a typically lower rating day. =D> =D> =D>

[pussycat]

The highest rating FTA matches for 2012 (Metro Only)


AFL Coll v Ess … 1030
NRL Aus v NZ … 1028... *Melb 88K
AFL Car v Coll … 878
AFL Coll v Geel ... 875
AFL Haw v Coll … 806
AFL Rd4. StK v Fre … 781
AFL Ess v W cE ... 763
AFL Free v Carl ... 760
AFL Rich v Car…..756
NRL All Stars … 730
AFL Coll v WB ... 729
NRL Wst v Bris … 721
NRL Parra v Cby ... 719
NRL Stg v West … 715
NRL Newc v Stg … 710
NRL Stg v Newc … 703
NRL Bris v Man ... 698
AFL GWS v Syd …. 689
NRL Manly v Bris ... 665
NRL Parr v Penr … 647
AFL Geel v Haw … 635
NRL Cron Melb ... 622
AFL GCT v Ess … 613
NRL Rd1. Parra V Bris … 611
AFL Bris v Carl … 603
NRL Tig v NZ ... 602
AFL Melb v Haw ... 591
AFL WCE v Haw … 586
AFL Stk v Carl ... 585
NRL West v Sou … 580
NRL Rd6. Sou v Cant … 543 ...
AFL Rd 1 Free v Geel …. 542
NRL Rd5. Bris v Stg … 539
NRL Bris v NQ … 534
NRL Parra v West ... 538
AFL Ess v W Cst ... 527
NRL City v Cty … 518
AFL Melb v StK ... 515

[pussycat]

Sat TV #AFL FTA Night 763k (Syd 48k Mel 448k Bri 55k Ade 110k Per 102k) Arvo 302k (Syd 49k Mel 151k Bri 30k Ade 72k Per 79k)

More great figures for the AFL. With 2 foxtel games totaling over 300k, plus regionals of around 300k this is another 1.3m -1.4m result on a typically lower rating day. =D> =D> =D>

If you could of got some Gem figures it would have made it a bit more respectable

Marcus, how about asking him for yesterdays Pay TV numbers.

[Xman]

The highest rating FTA matches for 2012 (Metro Only)


AFL Coll v Ess … 1030
NRL Aus v NZ … 1028... *Melb 88K
AFL Car v Coll … 878
AFL Coll v Geel ... 875
AFL Haw v Coll … 806
AFL Rd4. StK v Fre … 781
AFL Ess v W cE
AFL Free v Carl ... 760
AFL Rich v Car…..756
NRL All Stars … 730 (add 78% for regionals)
AFL Coll v WB ... 729
NRL Wst v Bris … 721
NRL Parra v Cby ... 719
NRL Stg v West … 715
NRL Newc v Stg … 710
NRL Stg v Newc … 703
NRL Bris v Man ... 698
AFL GWS v Syd …. 689
NRL Manly v Bris ... 665
NRL Parr v Penr … 647
AFL Geel v Haw … 635
NRL Cron Melb ... 622
AFL GCT v Ess … 613
NRL Rd1. Parra V Bris … 611
AFL Bris v Carl … 603
NRL Tig v NZ ... 602
AFL Melb v Haw ... 591
AFL WCE v Haw … 586
AFL Stk v Carl ... 585
NRL West v Sou … 580
NRL Rd6. Sou v Cant … 543 ... (add 72% for regionals)
AFL Rd 1 Free v Geel …. 542
NRL Rd5. Bris v Stg … 539
NRL Bris v NQ … 534
NRL Parra v West ... 538
AFL Ess v W Cst ... 527
NRL City v Cty … 518[/b][/i]
AFL Melb v StK ... 515

No NRL home and away game in the top 9, despite the AFL games being simulcast on foxtel.

DOMINATION!

[pussycat]

Will be one & three on Wednesday, and thats - And like I've said , thats just with 60% of our audience

[Xman]

Will be one & three on Wednesday, and thats - And like I've said , thats just with 60% of our audience

My understanding is that SOO isn't a home and away game.

[pookus]

Why do the AFL crew constantly use the ratings on this website like they are an accurate representation of what is happening. At best they represent 60% of the actual NRL ratings which means you have to multiply them by 66% to get the actual result. Last year Repucom went to the trouble of adding up the total results for both codes over the full season and the result was that the NRL was 10m viewers up yet this website showed the NRL lagging. What makes the AFL crew think this season will be any different? For example this website shows that the All Stars game had 730k in viewers but the actual result was 1.3m. This is not an anomaly but the consistent outcome.

Before the AFL crew starts screaming that Tasmania or regional WA weren't include well they were in the Repucom report.

Im glad you mentioned repucom heres an article with some interesting FACTS !!!
WITH a new season looming for Australia's biggest sporting codes, the rush is on for clubs to land sponsors before the opening round.

The Western Bulldogs are the latest to ink a deal, re-signing Mission Foods until 2014. The uniform deal, estimated at a little over $1.5 million a year, will help the Bulldogs as they struggle under $5 million of debt. But it will also provide a marketing boon for Mission Foods, as AFL football dominates the battle for corporate dollars, crowds and viewer eyeballs.

A report into sporting media coverage has been compiled by independent firm Repucom, and it shows that Australia's home-grown football code has built a lead over the NRL, A-League and SuperRugby competitions when it comes to providing value for sponsors. Last year Mission benefited from $5.5 million of media exposure from its sponsorship of the Bulldogs, a figure helped by a much-reported spat with player Jason Akermanis.

Bulldogs president David Smorgon was upbeat about the record sponsorship deal yesterday, but also recognised the return provided by his club.

''We believe our partnership has created great brand value for Mission,'' Smorgon said.

The AFL was the most-watched football competition on Australian television last year, with an average of 14.64 million viewers per club. That compares with 13.81 million viewers per club for the NRL.

With free-to-air television dominated by the AFL and NRL, rivals are left to the limited audience of pay-TV. As a result, A-League soccer clubs average 1.5 million viewers per season, and SuperRugby clubs just 958,000.

Repucom's 9th annual Football Benchmarking report compiles data on the exposure major club sponsors receive on television, in print and in ''peripheral'' forms of media, such as the internet.

The television data calculates the number of viewers per match, the location of brand logos in a TV screen, and the amount of time those logos can be seen.

Its latest report shows that a presence on free-to-air television and high levels of print media coverage are crucial for sponsors.

The point is demonstrated by Collingwood, among the most-watched and reported clubs of any code in the country.

Almost 28 million viewers tuned in to Collingwood matches on TV last season.

That's more than the total Australian audience of every A-League and SuperRugby match combined.

No other AFL or NRL club can make such a boast.

The most-watched NRL club was St George Illawarra, with 23 million viewers for the year.

When match attendance is included, the AFL's dominance is even greater.

The AFL averaged 918,000 spectators per club last season, and the league provided the 14 most-watched football teams in the country.

Collingwood drew almost 1.7 million fans to its matches. Four other AFL clubs - St Kilda, Geelong, Carlton and Essendon - also drew a million or more spectators through the turnstiles last season.

The average NRL attendance was 436,000 spectators, less than half that of an AFL club.

The A-League averaged 297,000 spectators per club, and the Super-15 competition 166,000.

According to Repucom, AFL clubs generate an average $3.1 million of media coverage for their sponsors, compared with $2.97 million for the NRL.

More than half that media value for AFL sponsors comes from the TV exposure, and a quarter from print media.

Such is the might of the Magpies, the club generated $6.3 million of media exposure for sponsor Emirates last year and a further $5.7 million for Aussie Home loans - ranking it No. 1 and 2 in the country. Little wonder that Emirates' head of global sponsorship and events, Boutros Boutros, said the Dubai airline was ''very happy'' with its long-term deal with the Magpies.

According to Repucom, Collingwood's jumper is also the most valuable single football asset in the country

[piesman2011]

According to Repucom, AFL clubs generate an average $3.1 million of media coverage for their sponsors, compared with $2.97 million for the NRL.

That was the most interesting line for me, with the results being fairly similar. Not much difference between the two.

[enarelle]

Extremely glad I mentioned the Repucom report if it now is used as the basis for what happened for the complete TV ratings last year. No one argues that the AFL had a slight lead on a per club basis,however, unfortunately for the AFL that is the end of their product offering. For the NRL there is those high rating rep games that while they disrupt the club season they give a net benefit.

Will the AFL win this year,perhaps given the extra games although the AFL crew only seem to see the increase in their ratings and as usual dont look at the NRL.