Fight Club - Football TV Ratings (AFL vs NRL)

[pussycat]

Are you hopeing that if i add them up that way I might change your luck?


What Melbourne game shown on a Sunday was broadcast simultaneously with Foxtel????

[Xman]

Are you hopeing that if i add them up that way I might change your luck?


What Melbourne game shown on a Sunday was broadcast simultaneously with Foxtel????

Whenever there is an AFL game on foxtel there is a FTA game on FTA. Why do you think the foxtel ratings are low? The audience is there, they just have a choice, which splits both figures.

Example: rnd1 last year, FtA was Melb v Sydney and at the same time Essendon and Western Bulldogs were on Foxtel.

Rnd 2: Syd v Ess on FTA and Western B v BRIS on Foxtel.

And every other weekend is the same. This includes Sat arvo and Saturday night. Why do you think I go on about the fact that NRL fans can watch 7 separate games a weeken and AFL fans can only watch 4.5. It's because most of the AFL games are shown at the same time as another.

[pussycat]

Are you hopeing that if i add them up that way I might change your luck?


What Melbourne game shown on a Sunday was broadcast simultaneously with Foxtel????

Whenever there is an AFL game on foxtel there is a FTA game on FTA. Why do you think the foxtel ratings are low? The audience is there, they just have a choice, which splits both figures.

Example: rnd1 last year, FtA was Melb v Sydney and at the same time Essendon and Western Bulldogs were on Foxtel.

Rnd 2: Syd v Ess on FTA and Western B v BRIS on Foxtel.

And every other weekend is the same. This includes Sat arvo and Saturday night. Why do you think I go on about the fact that NRL fans can watch 7 separate games a weeken and AFL fans can only watch 4.5. It's because most of the AFL games are shown at the same time as another.

The examples that you give are for for two games . What game shown in Melbourne on a Sunday was broadcast simultaneously with Foxtel????

[Xman]

Are you hopeing that if i add them up that way I might change your luck?


What Melbourne game shown on a Sunday was broadcast simultaneously with Foxtel????

Whenever there is an AFL game on foxtel there is a FTA game on FTA. Why do you think the foxtel ratings are low? The audience is there, they just have a choice, which splits both figures.

Example: rnd1 last year, FtA was Melb v Sydney and at the same time Essendon and Western Bulldogs were on Foxtel.

Rnd 2: Syd v Ess on FTA and Western B v BRIS on Foxtel.

And every other weekend is the same. This includes Sat arvo and Saturday night. Why do you think I go on about the fact that NRL fans can watch 7 separate games a weeken and AFL fans can only watch 4.5. It's because most of the AFL games are shown at the same time as another.

The examples that you give are for for two games . What game shown in Melbourne on a Sunday was broadcast simultaneously with Foxtel????

There are two different games but they still split the ratings. Why does it make a difference? Both games are still relevant to the Melbourne market. In Brisbane and Sydney they often get the same game at the same time on FTa and Foxtel.

[pussycat]

Whenever there is an AFL game on foxtel there is a FTA game on FTA. Why do you think the foxtel ratings are low? The audience is there, they just have a choice, which splits both figures.

Example: rnd1 last year, FtA was Melb v Sydney and at the same time Essendon and Western Bulldogs were on Foxtel.

Rnd 2: Syd v Ess on FTA and Western B v BRIS on Foxtel.

And every other weekend is the same. This includes Sat arvo and Saturday night. Why do you think I go on about the fact that NRL fans can watch 7 separate games a weeken and AFL fans can only watch 4.5. It's because most of the AFL games are shown at the same time as another.

The examples that you give are for for two games . What game shown in Melbourne on a Sunday was broadcast simultaneously with Foxtel????

There are two different games but they still split the ratings. Why does it make a difference? Both games are still relevant to the Melbourne market. In Brisbane and Sydney they often get the same game at the same time on FTa and Foxtel.

The games may have overlapping starting times. But for Sydney, the TV Broadcast is delayed so they dont run head to head with each other . I suspect this is also the case for Melbourne FTA game on a Sunday?

[Xman]

The examples that you give are for for two games . What game shown in Melbourne on a Sunday was broadcast simultaneously with Foxtel????

There are two different games but they still split the ratings. Why does it make a difference? Both games are still relevant to the Melbourne market. In Brisbane and Sydney they often get the same game at the same time on FTa and Foxtel.

The games may have overlapping starting times. But for Sydney, the TV Broadcast is delayed so they dont run head to head with each other . I suspect this is also the case for Melbourne FTA game on a Sunday?

There is a 1pm foxtel game which finishes at 4pm. This goes straight into another Foxtel game. At 3pm there is a FTA game, so there is overlap for all 3. Viewers have choice which compromises all of their potential peak ratings, but overall they result in a good total rating.

[pussycat]

Then having a 3hour game rather than a 2 hour game cant be considered a good thing . Broadcasters can get there maximum profits from 3 2hour games that do not overlap. Where as 3 3hour games would see them lose viewers - profits. Not a pretty picture for the AFL.

[Xman]

Then having a 3hour game rather than a 2 hour game cant be considered a good thing . Broadcasters can get there maximum profits from 3 2hour games that do not overlap. Where as 3 3hour games would see them lose viewers - profits. Not a pretty picture for the AFL.

You need to consider how long the games go for. If the 3 NRL games last for 6 hours and the 2 AFL games last for 6 hours, the value to the networks should be the same if the ratings for each game are similar. But cummulative figures would say the NRL have a 50% advantage, even though in reality the benefit to the networks is the same.

But the networks don't care about cummulative figures like those quoted by Roy Master. They mean nothing because they don't take into account the length of the telecast. The figures Roy Masters claims of 132m viewers are for 2 hour programs. The figures he says the AFL get (which exclude some AFL regional audience) are around 120M but are for 3 hours viewing.

Which do you think the networks prefer? add to that the fact the AFL games fit way more advertising time in and there is your difference in tv rights deals right there.

A classic example is the Melbourne cup which rates huge, but for 5 minutes only. On face value it's should get equal value to SOO. But it lasts less than 5% of the SOO telecast. Therefore the ratings total mean virtually nothing.

[pussycat]

Any benefit the AFL were claiming to have due to longer matches giving greater advertising time is lost, or heavily diluted , because there product (match) having to be shared with Pay TV and losing a % of there audience. This doesnt occur with NRL. And I am not taking into account the advantages the NRL enjoys from broadcasters in this part of the country being able to charge more for advertising time. So it is quiet clear which one the networks would prefer.

[Xman]

Any benefit the AFL were claiming to have due to longer matches giving greater advertising time is lost, or heavily diluted , because there product (match) having to be shared with Pay TV and losing a % of there audience. This doesnt occur with NRL. And I am not taking into account the advantages the NRL enjoys from broadcasters in this part of the country being able to charge more for advertising time. So it is quiet clear which one the networks would prefer.

Ah no. That's not how it works. It is true the AFL game length means the ratings are diluted **** a number of games but in the end the ratings are similar irrespective of the extra 1hour the AFL games go for. When this is taken into account, and it most certainly is by the networks, the result is the AFL product is far more valuable.

Look at this year. The AFL have 27 hours on Foxtel and 12 hours on FTA.

The NRL have only 10 hrs on foxtel and 6 hours on FTA.

If the ratings only are similar the AFL will have so much more value because it give the networks those viewing numbers for far far longer, allowing many,any more advertising opportunities.

[pussycat]

The higher ratings a program can get the more networks can get for an add in that timeslot. A progam that goes all day, but is only viewed by a handful of people its not going to last long.

Overlapping games reduce ratings.

The NRL current position far from set in stone. It also has 4 more rounds (64 hours ) , several test & representative matches, and Origin which provides 6 hours of the highest rating TV in this country .

[Xman]

The higher ratings a program can get the more networks can get for an add in that timeslot. A progam that goes all day, but is only viewed by a handful of people its not going to last long.

Overlapping games reduce ratings.

The NRL current position far from set in stone. It also has 4 more rounds (64 hours ) , several test & representative matches, and Origin which provides 6 hours of the highest rating TV in this country .

But as the cummulative ratings that Roy masters tallies show, the AFL are only 12M behind despite a shorter season, no rep ball and 3 fewer matches watched per week. So the ratings per game a very close. But once the extra 50% running time is added to the AFLs content, plus more ads per hour anyway, the total value is far higher. Plus there are now more matches and national coverage due to teams in each state.

The last few tv rights deals have heavily favored the AFL, and for good reason.

[pussycat]

In your dreams it is! Despite currently enjoying more TV Coverage the AFL is still behind

Why would Roy be saying anything that could be used as a + for the AFL???

Good reason alright - but were no longer under News Ltd control.

[Xman]

In your dreams it is! Despite currently enjoying more TV Coverage the AFL is still behind

Why would Roy be saying anything that could be used as a + for the AFL???

Good reason alright - but were no longer under News Ltd control.

Fact: Roy Masters figures showed the NRL had 132M cummulative audience last year, including all rep games, SOO, Toyota cup, 7 viewable game slots per week, and a longer season. The AFL had 120M cummulative audience despite only having 4.5M time slots per week.

So in reality the figures are very close and will change for the better this year now the AFL have more time slots watchable
each weekend, plus more games per round.

BUT, here's the big factors, the AFL games go for 50% longer, so the rating hours are actually 264M for the NRL and 360M for the AFL. This means the AFLs network gets far more revenue per game, and because the AFL have far more natural breaks, far more ads per hour. These facts are irrefutable.

[pussycat]

Then produce it!