TV RIGHTS KICK OFF

Which is the best football code? Here you can have it out with other football fans.
User avatar
Beaussie
Site Admin
Site Admin
Reactions:
Posts: 9682
Joined: Fri Nov 19, 2004 6:38 pm
Team: Sydney Swans
Location: Sydney

Re: TV RIGHTS KICK OFF

Post by Beaussie »

leeroy*NRL* wrote: Fri Jun 13, 2025 7:53 pm

we have no recent data on this, i think it has been years since anything of this kind has been released in detail.

also Australia is a small market on world scale >>>
there is only so much an advertising slot of 30 seconds can reach and they are willing to pay.
An old news report below, but it backs up your earlier points Leeroy, about more advertising opportunities being available with the AFL.


How much does it cost to get an NRL and AFL grand final TV advertising spot?
October 3, 2015 7:07
by ALEX HAYES

https://mumbrella.com.au/how-much-does- ... pot-322414

The AFL on Seven and 7Mate manages to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000.

It means the final will be something of a cash cow for Seven, given the game is a lot longer than NRL and has more natural breaks to crowbar in some extra ads.

For NRL brands have been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.

For both codes agencies say they actually do not get much of a discount, with many of the spots already locked down by sponsors of the broadcasts and codes before the season even kicks off.
User avatar
Beaussie
Site Admin
Site Admin
Reactions:
Posts: 9682
Joined: Fri Nov 19, 2004 6:38 pm
Team: Sydney Swans
Location: Sydney

Re: TV RIGHTS KICK OFF

Post by Beaussie »

Actually, just found this more recent news report relating to AFL Grand Final advertising slots.


SEVEN’S AFL GRAND FINAL THE BIGGEST TV AUDIENCE OF 2024 & ADVERTISERS ARE PAYING A PREMIUM

Arvind Hickman
Published on: 30th September 2024 at 1:35 PM
Arvind Hickman

https://www.bandt.com.au/sevens-AFL-gra ... 2520league.

Image

Nearly a quarter of Aussies (6.09 million) tuned in to watch the Brisbane Lions dismantle the Sydney Swans by 120 to 60.

The decider posted an average total TV audience of 4.02 million, making it the most watched TV program in 2024 and the most streamed AFL encounter in history (655,000), according to Seven.

This betters Nine’s coverage of State of Origin III, which attracted more than 5.4 million viewers and an average of 3.65 million viewers, although the rugby league encounter drew more punters to the network’s BVOD, 9Now, with 864,000 watching it via streaming.

Seven’s top brass will be pleased by how much the 7plus has audience has grown in only a year, up by 44 per cent on the AFL grand final in 2023.


Australia’s Super Bowl moment

The AFL grand final usually attracts the largest TV audience of the year with few notable exceptions, such as the Matildas Women’s World Cup finals and Olympics Games sessions that are broadcast in viewer-friendly timezones. This is due to the AFL’s broad appeal to fans across every state of Australia and Seven’s dominance in several rural parts of the nation.

This has made the big dance one of the hottest tickets for AFL fans and advertisers, with several large brands, including Toyota, Uber and AAMI, dropping huge campaigns during the event.

“Advertising during the AFL Grand Final offers brands a rare opportunity to capture the attention of millions in a single moment, aligning their message with the passion, excitement, and loyalty that define one of Australia’s biggest sporting events,” OMD chief investment officer Marelle Salib told B&T.

“Unsurprisingly, this opportunity carries a premium price tag generally starting at $140,000-plus for a national advertiser.”

Peter Stowe, the head of trading at Sanctuary Media Group, almost predicted the total TV audience last week by suggesting an average of 4.15 million would watch the game. He was short by 130,000, about the size of Darwin, but was right when he said that the decider would break 7plus records.

A previous AFL grand final media buyer, Stowe said the range of the spot rate could vary from $120,000 for a 30 second spot in Melbourne to north of $400,000 for a national spot.

That’s not bad going for a grand final featuring two teams east of the Barassi line, where rugby league is the dominant sporting code. Over to you, rugby league.
makingnrlfansgowacko
Captain
Captain
Reactions:
Posts: 752
Joined: Fri Apr 04, 2025 8:28 pm
Team: Fremantle
Location: WA

Re: TV RIGHTS KICK OFF

Post by makingnrlfansgowacko »

Beaussie wrote: Sat Jun 14, 2025 12:27 pm
leeroy*NRL* wrote: Fri Jun 13, 2025 7:53 pm

we have no recent data on this, i think it has been years since anything of this kind has been released in detail.

also Australia is a small market on world scale >>>
there is only so much an advertising slot of 30 seconds can reach and they are willing to pay.
An old news report below, but it backs up your earlier points Leeroy, about more advertising opportunities being available with the AFL.


How much does it cost to get an NRL and AFL grand final TV advertising spot?
October 3, 2015 7:07
by ALEX HAYES

https://mumbrella.com.au/how-much-does- ... pot-322414

The AFL on Seven and 7Mate manages to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000.

It means the final will be something of a cash cow for Seven, given the game is a lot longer than NRL and has more natural breaks to crowbar in some extra ads.

For NRL brands have been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.

For both codes agencies say they actually do not get much of a discount, with many of the spots already locked down by sponsors of the broadcasts and codes before the season even kicks off.
is there any form of break down of advertising costs on a state by state basis, to Advertise in Sydney 5.5 million or NSW 8.1 million compared to Perth 2.1 and WA 2.8 million each state has a different number of potenial people hat will seen the advert so the costs will very
Fred
Coach
Coach
Reactions:
Posts: 10182
Joined: Mon Dec 05, 2011 9:13 am
Team: Collingwood
Location: Gold Coast

Re: TV RIGHTS KICK OFF

Post by Fred »

Beaussie wrote: Sat Jun 14, 2025 12:27 pm
leeroy*NRL* wrote: Fri Jun 13, 2025 7:53 pm

we have no recent data on this, i think it has been years since anything of this kind has been released in detail.

also Australia is a small market on world scale >>>
there is only so much an advertising slot of 30 seconds can reach and they are willing to pay.
An old news report below, but it backs up your earlier points Leeroy, about more advertising opportunities being available with the AFL.


How much does it cost to get an NRL and AFL grand final TV advertising spot?
October 3, 2015 7:07
by ALEX HAYES

https://mumbrella.com.au/how-much-does- ... pot-322414

The AFL on Seven and 7Mate manages to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000.

It means the final will be something of a cash cow for Seven, given the game is a lot longer than NRL and has more natural breaks to crowbar in some extra ads.

For NRL brands have been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.

For both codes agencies say they actually do not get much of a discount, with many of the spots already locked down by sponsors of the broadcasts and codes before the season even kicks off.

You would think supply being higher in AFL and demand high - with nrl - if supply lower and demand still high that nrl should be more expensive. Suggests that demand for AFL gf must be quite higher than for nrl gf.
Last edited by Fred on Mon Jun 16, 2025 11:12 am, edited 1 time in total.
Veni, vidi, vici
User avatar
Beaussie
Site Admin
Site Admin
Reactions:
Posts: 9682
Joined: Fri Nov 19, 2004 6:38 pm
Team: Sydney Swans
Location: Sydney

Re: TV RIGHTS KICK OFF

Post by Beaussie »



TV rights discussed towards the end of this podcast with V’Landys needing one of the big streamers to bid against DAZN, to boost the cash component. Amazon and Stan mentioned. Channel 7 also not interested in weekly NRL, apparently due to AFL commitments. Talk also of splitting Origin and finals series rights.
azif
Coach
Coach
Reactions:
Posts: 3066
Joined: Sat Mar 02, 2024 4:38 pm
Team: Albury Thunder
Location: Utopia

Re: TV RIGHTS KICK OFF

Post by azif »

Beaussie wrote: Mon Jun 16, 2025 5:42 am


TV rights discussed towards the end of this podcast with V’Landys needing one of the big streamers to bid against DAZN, to boost the cash component. Amazon and Stan mentioned. Channel 7 also not interested in weekly NRL, apparently due to AFL commitments. Talk also of splitting Origin and finals series rights.
Not necessarily , Ch9/Stan could bid for the lot
the price tag for that would be 600 million without NZ , 650 million with them

If it was split up it would be something like
All FTA ( all including reps)
180-200 million

NRL by itself
150 million

reps
50 million

STV
400-420 million

kiwis adding 50 million more.... for the lot.

PVL is a smart man , he already knows what hes getting with unofficial discussions , he would not go public with his desire to get 3 billion plus if there was the slightest chance he could not deliver it.
Fred
Coach
Coach
Reactions:
Posts: 10182
Joined: Mon Dec 05, 2011 9:13 am
Team: Collingwood
Location: Gold Coast

Re: TV RIGHTS KICK OFF

Post by Fred »

Beaussie wrote: Mon Jun 16, 2025 5:42 am


TV rights discussed towards the end of this podcast with V’Landys needing one of the big streamers to bid against DAZN, to boost the cash component. Amazon and Stan mentioned. Channel 7 also not interested in weekly NRL, apparently due to AFL commitments. Talk also of splitting Origin and finals series rights.
They should definitely sell off SoO separately.
Veni, vidi, vici
azif
Coach
Coach
Reactions:
Posts: 3066
Joined: Sat Mar 02, 2024 4:38 pm
Team: Albury Thunder
Location: Utopia

Re: TV RIGHTS KICK OFF

Post by azif »

Fred wrote: Mon Jun 16, 2025 11:12 am
Beaussie wrote: Mon Jun 16, 2025 5:42 am


TV rights discussed towards the end of this podcast with V’Landys needing one of the big streamers to bid against DAZN, to boost the cash component. Amazon and Stan mentioned. Channel 7 also not interested in weekly NRL, apparently due to AFL commitments. Talk also of splitting Origin and finals series rights.
They should definitely sell off SoO separately.
DAZN also wants Origin , & the NRL GF ( obviously in simulcast with FTA as required by Law)
Ch 9 won't share & if that is the case they will pay big $$ to retain exclusivity to both ..... now they may play hardball ....
But PVL & the NRL won't be in the mood for games

if Ch 9 wants to freeze DAZN out , hurt them from a business perspective by losing their biggest sport in Australia
, & keep Origin & the GF
Buy it all
$600 mill :cool:
makingnrlfansgowacko
Captain
Captain
Reactions:
Posts: 752
Joined: Fri Apr 04, 2025 8:28 pm
Team: Fremantle
Location: WA

Re: TV RIGHTS KICK OFF

Post by makingnrlfansgowacko »

Fred wrote: Mon Jun 16, 2025 11:12 am
Beaussie wrote: Mon Jun 16, 2025 5:42 am


TV rights discussed towards the end of this podcast with V’Landys needing one of the big streamers to bid against DAZN, to boost the cash component. Amazon and Stan mentioned. Channel 7 also not interested in weekly NRL, apparently due to AFL commitments. Talk also of splitting Origin and finals series rights.
They should definitely sell off SoO separately.
It would be good along with potentially some of the rep and national stuff, if they did as it would give a good indication of the worth of the NRL H&A comp in comparison to the AFL and how the networks. View them
User avatar
leeroy*NRL*
Moderator
Moderator
Reactions:
Posts: 7182
Joined: Mon Jan 19, 2015 2:54 pm
Team: St George Illawarra Dragons
Location: Gold Coast

Re: TV RIGHTS KICK OFF

Post by leeroy*NRL* »

makingnrlfansgowacko wrote: Sat Jun 14, 2025 12:50 pm
Beaussie wrote: Sat Jun 14, 2025 12:27 pm
leeroy*NRL* wrote: Fri Jun 13, 2025 7:53 pm

we have no recent data on this, i think it has been years since anything of this kind has been released in detail.

also Australia is a small market on world scale >>>
there is only so much an advertising slot of 30 seconds can reach and they are willing to pay.
An old news report below, but it backs up your earlier points Leeroy, about more advertising opportunities being available with the AFL.


How much does it cost to get an NRL and AFL grand final TV advertising spot?
October 3, 2015 7:07
by ALEX HAYES

https://mumbrella.com.au/how-much-does- ... pot-322414

The AFL on Seven and 7Mate manages to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000.

It means the final will be something of a cash cow for Seven, given the game is a lot longer than NRL and has more natural breaks to crowbar in some extra ads.

For NRL brands have been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.

For both codes agencies say they actually do not get much of a discount, with many of the spots already locked down by sponsors of the broadcasts and codes before the season even kicks off.
is there any form of break down of advertising costs on a state by state basis, to Advertise in Sydney 5.5 million or NSW 8.1 million compared to Perth 2.1 and WA 2.8 million each state has a different number of potenial people hat will seen the advert so the costs will very
there was a Site around 8 years ago they had a full breakdown of revenue for advertising (by complete memory it was something like this)

NSW 900.500
VIC 700.500
QLD 520.00
SA 90.00
WA 150.00

I cannot remember what the numbers ment ..

But it explained that revenue per state advertising dollar etc etc

it had city breakdowns too..

NSW Regional use to be bigger than the PERTH and so on.

QLD was bigger than SA AND WA combined.

Sydney was number 1 (but not by as much as you think) to second Melbourne

would be very interesting to see what it is like today
User avatar
leeroy*NRL*
Moderator
Moderator
Reactions:
Posts: 7182
Joined: Mon Jan 19, 2015 2:54 pm
Team: St George Illawarra Dragons
Location: Gold Coast

Re: TV RIGHTS KICK OFF

Post by leeroy*NRL* »

Fred wrote: Sun Jun 15, 2025 11:13 am
Beaussie wrote: Sat Jun 14, 2025 12:27 pm
leeroy*NRL* wrote: Fri Jun 13, 2025 7:53 pm

we have no recent data on this, i think it has been years since anything of this kind has been released in detail.

also Australia is a small market on world scale >>>
there is only so much an advertising slot of 30 seconds can reach and they are willing to pay.
An old news report below, but it backs up your earlier points Leeroy, about more advertising opportunities being available with the AFL.


How much does it cost to get an NRL and AFL grand final TV advertising spot?
October 3, 2015 7:07
by ALEX HAYES

https://mumbrella.com.au/how-much-does- ... pot-322414

The AFL on Seven and 7Mate manages to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000.

It means the final will be something of a cash cow for Seven, given the game is a lot longer than NRL and has more natural breaks to crowbar in some extra ads.

For NRL brands have been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.

For both codes agencies say they actually do not get much of a discount, with many of the spots already locked down by sponsors of the broadcasts and codes before the season even kicks off.

You would think supply being higher in AFL and demand high - with nrl - if supply lower and demand still high that nrl should be more expensive. Suggests that demand for AFL gf must be quite higher than for nrl gf.
in that we do not know, as we do not have NRL advertising dollars since 2017
User avatar
leeroy*NRL*
Moderator
Moderator
Reactions:
Posts: 7182
Joined: Mon Jan 19, 2015 2:54 pm
Team: St George Illawarra Dragons
Location: Gold Coast

Re: TV RIGHTS KICK OFF

Post by leeroy*NRL* »

I found a funny Article for NRL tv deal
stating DAZN might not put a bid in for the NRL LOL!

He is hopeful of landing a $3 billion pay day for the code. The NRL's current free-to air partner, the Nine Network, is expected to again bid but there is uncertainty over whether pay-tv outlet Fox Sports will put its hand up.

https://au.news.yahoo.com/peter-vlandys ... 34177.html
makingnrlfansgowacko
Captain
Captain
Reactions:
Posts: 752
Joined: Fri Apr 04, 2025 8:28 pm
Team: Fremantle
Location: WA

Re: TV RIGHTS KICK OFF

Post by makingnrlfansgowacko »

leeroy*NRL* wrote: Wed Jun 18, 2025 1:03 pm
I found a funny Article for NRL tv deal
stating DAZN might not put a bid in for the NRL LOL!

He is hopeful of landing a $3 billion pay day for the code. The NRL's current free-to air partner, the Nine Network, is expected to again bid but there is uncertainty over whether pay-tv outlet Fox Sports will put its hand up.

https://au.news.yahoo.com/peter-vlandys ... 34177.html
do they pay for exclusive rights for any sport?
i know they were in Europe but there web site looks like one of those streaming web sites like some crafty entrepreneurs from India or Albania have gotten together and used there skills to provide a service where you need say a VPN and bitcoin to pay for some rebranded Kayo and Sky sports
User avatar
leeroy*NRL*
Moderator
Moderator
Reactions:
Posts: 7182
Joined: Mon Jan 19, 2015 2:54 pm
Team: St George Illawarra Dragons
Location: Gold Coast

Re: TV RIGHTS KICK OFF

Post by leeroy*NRL* »

makingnrlfansgowacko wrote: Wed Jun 18, 2025 10:13 pm
leeroy*NRL* wrote: Wed Jun 18, 2025 1:03 pm
I found a funny Article for NRL tv deal
stating DAZN might not put a bid in for the NRL LOL!

He is hopeful of landing a $3 billion pay day for the code. The NRL's current free-to air partner, the Nine Network, is expected to again bid but there is uncertainty over whether pay-tv outlet Fox Sports will put its hand up.

https://au.news.yahoo.com/peter-vlandys ... 34177.html
do they pay for exclusive rights for any sport?
i know they were in Europe but there web site looks like one of those streaming web sites like some crafty entrepreneurs from India or Albania have gotten together and used there skills to provide a service where you need say a VPN and bitcoin to pay for some rebranded Kayo and Sky sports
i got no idea what exclusive rights they hold.
but it laughable to think FOX SPORTS > NOW DAZN will not bid for the NRL
makingnrlfansgowacko
Captain
Captain
Reactions:
Posts: 752
Joined: Fri Apr 04, 2025 8:28 pm
Team: Fremantle
Location: WA

Re: TV RIGHTS KICK OFF

Post by makingnrlfansgowacko »

depents if Dazn are interested in exclusive rights or want to be a big player in Australia. being a company from the UK might want to put billions of dollars in to the Union and EPL and European soccer leagues, heck even cricket with the the amount of Indians living in Europe and UK now days.

any Australian sport or viewership worth in Australia is a needle in the hay stack for the other codes mentioned
Post Reply