AFL & NRL Footy TV Ratings - 2024

[Fred]

Do you have the figures for stv for Sydney ? I mean the actual figures - would be good to know.

And it still stands - at least 150000 Sydneysiders choose to watch the AFL rather than the nrl that night. That’s indisputable

[azif]

Do you have the figures for stv for Sydney ? I mean the actual figures - would be good to know.

And it still stands - at least 150000 Sydneysiders choose to watch the AFL rather than the nrl that night. That’s indisputable

easy to work it out
the Sydney figure was approx 36% of the FTA total (718K) & would have been the same for STV which would have been about 500K
180K
430K total
easy

150K was less Sydneysiders then their 2022 prelim ... thats also indisputable

[Beaussie]

The ratings game

TV ratings are tricky to measure because of difficulties getting reliable numbers across multiple free-to-air and paid broadcasts. Data from measurement provider OzTAM shows that 938,000 people tuned into the two AFL preliminary finals, while 634,000 NRL fans viewed the league semi-finals.

It is difficult to provide like-for-like comparisons of the two sports. Rugby league fans can watch the finals on Channel 9 or 9Now. Channel 7 doesn’t hold the digital rights to AFL matches, which means it can’t be accessed on 7Plus. Those wanting to watch require a Kayo or a Foxtel subscription.

Foxtel’s subscription television ratings are also not publicly available, leaving Kayo, Foxtel Go and Foxtel Now as the measure of audience consumption. Foxtel also uses a different measurement provider – Kantar – to aggregate these numbers.

Both codes are big business for broadcasting. The AFL secured a record television deal in 2022, with Seven West Media and Foxtel winning the media rights from 2025 to 2031 in a historic deal worth $4.5 billion.

The NRL’s current five-year deal with Foxtel, Nine Entertainment, Sky New Zealand and other international and radio partners is worth more than $2 billion and is not due to expire until 2027.

In 2024, the Nine Network had an average television audience of 521,600 for the home and away NRL series, up 11 per cent on the previous year. There are still two weeks to go in the NRL finals, but the average audience for Nine is 759,100.

Seven says the home and away AFL season average audience was 547,000, while Foxtel’s AFL streaming average was 239,000. Finals coverage to date is also larger than NRL: Seven is averaging 968,000 viewers and Foxtel’s online services have an average of 410,000. The Foxtel numbers don’t include people with set-top boxes, so the total is almost certainly even bigger.

[azif]

The ratings game

TV ratings are tricky to measure because of difficulties getting reliable numbers across multiple free-to-air and paid broadcasts. Data from measurement provider OzTAM shows that 938,000 people tuned into the two AFL preliminary finals, while 634,000 NRL fans viewed the league semi-finals.

It is difficult to provide like-for-like comparisons of the two sports. Rugby league fans can watch the finals on Channel 9 or 9Now. Channel 7 doesn’t hold the digital rights to AFL matches, which means it can’t be accessed on 7Plus. Those wanting to watch require a Kayo or a Foxtel subscription.

Foxtel’s subscription television ratings are also not publicly available, leaving Kayo, Foxtel Go and Foxtel Now as the measure of audience consumption. Foxtel also uses a different measurement provider – Kantar – to aggregate these numbers.

Both codes are big business for broadcasting. The AFL secured a record television deal in 2022, with Seven West Media and Foxtel winning the media rights from 2025 to 2031 in a historic deal worth $4.5 billion.

The NRL’s current five-year deal with Foxtel, Nine Entertainment, Sky New Zealand and other international and radio partners is worth more than $2 billion and is not due to expire until 2027.

In 2024, the Nine Network had an average television audience of 521,600 for the home and away NRL series, up 11 per cent on the previous year. There are still two weeks to go in the NRL finals, but the average audience for Nine is 759,100.

Seven says the home and away AFL season average audience was 547,000, while Foxtel’s AFL streaming average was 239,000. Finals coverage to date is also larger than NRL: Seven is averaging 968,000 viewers and Foxtel’s online services have an average of 410,000. The Foxtel numbers don’t include people with set-top boxes, so the total is almost certainly even bigger.

The AFLs 4.5 billion is about 700 million in Contra & Telstras dodgy payments passed off as media ...which it isn't

& as for the ratings
Notice how the NRL's FTA ones are up 11% , & Ch 7 didn't say anything about theirs ... gee I wonder why ?
NRL & fumbles & derps ... neck & neck on FTA TV... wow .. so much for that national foot print eh
& its a hammering on STV to the NRL , 100 million to 82

so this is the only thing we need to consider

[Fred]

Do you have the figures for stv for Sydney ? I mean the actual figures - would be good to know.

And it still stands - at least 150000 Sydneysiders choose to watch the AFL rather than the nrl that night. That’s indisputable

easy to work it out
the Sydney figure was approx 36% of the FTA total (718K) & would have been the same for STV which would have been about 500K
180K
430K total
easy

150K was less Sydneysiders then their 2022 prelim ... thats also indisputable

Yes I know you have a formula to speculate - but actual figures? Guess they don’t report them.


Again - 150000 people in Sydney chose to watch the AFL over the nrl - in Sydney. Whether people think that is good or bad - the fact is - 150000 people choose to watch AFL in Sydney rather than the nrl match that was on.

[azif]

Do you have the figures for stv for Sydney ? I mean the actual figures - would be good to know.

And it still stands - at least 150000 Sydneysiders choose to watch the AFL rather than the nrl that night. That’s indisputable

easy to work it out
the Sydney figure was approx 36% of the FTA total (718K) & would have been the same for STV which would have been about 500K
180K
430K total
easy

150K was less Sydneysiders then their 2022 prelim ... thats also indisputable

Yes I know you have a formula to speculate - but actual figures? Guess they don’t report them.


Again - 150000 people in Sydney chose to watch the AFL over the nrl - in Sydney. Whether people think that is good or bad - the fact is - 150000 people choose to watch AFL in Sydney rather than the nrl match that was on.

not 5 city for STV no , but my est are certainly not a stretch
on the money

& no fwed
the 150K is not anything special , its a drop on 2022 & thats all we need to consider here

[Fred]

But still - 150000 people in Sydney when faced with a choice of nrl or AFL - choose AFL.

[azif]

But still - 150000 people in Sydney when faced with a choice of nrl or AFL - choose AFL.

more chose exactly the same option in 2022 .... & the swines have rated much higher in the past

its not anything to crow about

[azif]

The swines were lucky the NRL had such an unattractive final up against it , it still got hammered as it should have by the NRL , but if there could have been a more eck final for Sydneysiders to watch ... I couldn't think of it

[Fred]

I think 150000 Sydneysiders faced with a choice of either nrl or AFL - choosing AFL is pretty good. Given the high uptake of Fox by AFL supporters maybe when we finally get actual figures this may be quite good too.

[azif]

I think 150000 Sydneysiders faced with a choice of either nrl or AFL - choosing AFL is pretty good. Given the high uptake of Fox by AFL supporters maybe when we finally get actual figures this may be quite good too.

i think in a city of 5.5 million ... that they're claiming they are taking over .... its very very average
& if fumblers are taking up kayo if.. its because they're getting it for free with their club membership.. once this deal ends... well ya know

[leeroy*NRL*]

But still - 150000 people in Sydney when faced with a choice of nrl or AFL - choose AFL.

dog shit eat game, the NRL Semi.

Lets see how many the Storm get tonight
should eclipse that 150k

[Fred]

You’d hope so LeRoy - in isolation, public holiday, people looking for a sports fix - any less would be terrible. If an AFL final was on at the same time I suspect it wouldn’t get near 150000 but with no AFL - a big sports buzz in town- not only would I watch - I would probably go if I could get tickets. This is the perfect storm for an nrl game in Melbourne.

[leeroy*NRL*]

You’d hope so LeRoy - in isolation, public holiday, people looking for a sports fix - any less would be terrible. If an AFL final was on at the same time I suspect it wouldn’t get near 150000 but with no AFL - a big sports buzz in town- not only would I watch - I would probably go if I could get tickets. This is the perfect storm for an nrl game in Melbourne.

public holidays do not generally reap better ratings ??

insolation yes,

Storm Pre Lims over the pass 15 years up against AFL have rated over 150k

(it is one of the best Days in memory for the storm i have come across)

Swans have had plenty of them

[azif]

You’d hope so LeRoy - in isolation, public holiday, people looking for a sports fix - any less would be terrible. If an AFL final was on at the same time I suspect it wouldn’t get near 150000 but with no AFL - a big sports buzz in town- not only would I watch - I would probably go if I could get tickets. This is the perfect storm for an nrl game in Melbourne.

public holidays do not generally reap better ratings ??

insolation yes,

Storm Pre Lims over the pass 15 years up against AFL have rated over 150k

(it is one of the best Days in memory for the storm i have come across)

Swans have had plenty of them

was going to say the same ... typical fwed .. no idea
wouldn't get near 150K in Melbourne if singletball had a final on at the same time
now the uptake of STV at the time the Storm have rated 150K plus ( hell they've cleared 200K) isn't what it is these days & was infact very low , but with kayo & foxtel this game should crack 250K in total in Melb
a record outside a grand final