AFLcrap1 wrote: Wed Nov 29, 2017 12:58 pm
Once again
You & your not so bright mate Link have a rant about the negatives of your broadcasts
Yet continually ignore the positives
Whatever you lose in an overlap is compensated by broadcasting into a home market .
That's a different argument, which I will address later in this post. Firstly, I was responding to your suggestion 27 hours of coverage is an advantage in ratings over 16 hrs. That's just ridiculous. If YOU watch 16hrs of NRL over a weekend you are counted 8 times. If I watch 16 hours of AFL over the weekend I am counted only 5.3 times. Therefore the NRL have a 'false' advantage by having a shorter game.
Furthermore, our longer telecast means we MUST show games concurrently because there is not enough reasonable viewing time over a weekend to show 27 hours in isolation. You raise the point about targeted games, which is reasonable, but you ignore the fact the NRL do it with the Broncos every weekend too! Also, concurrent games never achieve an audience twice a single game, therefore the average ratings of each concurrent game will ALWAYS be less than a single game shown nationally. EG: Coll v Ade may get 500k in Melb/Adel, and WC v Swans 300k in Perth/Syd/Bris = 800k metro for 2 games. Yet Melb v Adel shown nationally on its own would get 600-700k nationally. Therefore the average per game is far lower for concurrent games
Then there is the fact that for half the season we only have 3 FTA games .
Please tell me how many you have each week .that can be watched by 100% of the population .
we have 88 FTA games to our homeland states(22 effective rounds x 4) compared to your 72 (24 x 3), so the difference is only 16 FTA games. Many of these extra FTA games are mid afternoon which rate lowest. Around 65 of our FTA games are shown directly against another AFL game on STV. NONE of your 72 games are shown against another NRL game.
So 5 of our games per week for half the season can be watched by only 30% of the population ..
A huge advantage to AFL
more than accounted for by showing our games concurrently
Plus you have one more game per week to count viewers .
you have more rounds.....plus SOO