The No.1 Football Code in Australia

[Raiderdave]

And an AFL game drags on for 120m

and the nrl has 8 exclusive games a weekend, so in affect has 2-3 extra games

But but

But but but

[AFLcrap1]

Yep .
The fumblers are now using their new beaut we have the best tv deal as an excuse .

Couldn't shut them up about how they had all games live ...how the NRL deal was terrible ..
Now it's but but but

[leagueiscrap]

Yep .
The fumblers are now using their new beaut we have the best tv deal as an excuse .

Couldn't shut them up about how they had all games live ...how the NRL deal was terrible ..
Now it's but but but

Well they got the most based pretty much based off the H&A season

[pussycat]

State of Origin’s ad haul stirs rights split talk

The Australian
May 28, 2015 12:00AM

Print

Origin media rights may be split

State of Origin fever has emerged as the pound-for-pound most ­lucrative sporting event in Australia, driving TV advertising rates to a record high as rugby league bosses give serious consideration to splitting up the media rights to score even bigger profits.

Fierce interstate rivalry between Queensland and NSW has delivered an advertising bonanza for exclusive TV rights holder the Nine Network, which has bumped up rates by 5 per cent, according to insiders. Advertisers in last night’s telecast paid up to $150,000 for a 30-second TV spot amid extraordinary demand.

The Origin series has now eclipsed the AFL and NRL grand finals as the most valuable winter sporting event, putting the three-game series on course to deliver at least $20m in advertising revenues.

The advertising take is a combination of advertising dollars spent on commercial breaks and long-running sponsorships negotiated with the NRL’s commercial partners such as Holden.

A 30-second spot in the NRL grand final can fetch about $100,000 while AFL grand final spots can go for about $135,000.

In an age of fragmented, time-shifted media consumption and increasingly volatile free-to-air TV audiences, one-off events like the Origin series have become even more lucrative for advertisers because they guarantee a large, live audience.
Outside of live sport, only the ­finals of popular reality franchises such as MasterChef, The Voice, and My Kitchen Rules can charge a similar premium for advertising slots.

Last year’s Origin series topped the ratings, with the first two games the most watched on Australian TV along with the NRL grand final.

Last night’s telecast was expected to attract 4 million viewers nationally amid bumper audiences across metropolitan and ­regional markets in NSW, Queensland and Victoria.

It means the tussle between the Blues and the Maroons pales in comparison to the match that really matters — the one between media companies for control of the rights to show NRL on TV.

In recent high-level briefings for the next TV rights deal, the Australian Rugby League Commission told broadcasters it was likely to separate the game’s major assets in a clear sign of Origin’s ­arrival as an annual sports event with almost unrivalled commercial pulling power.

Such a move could see the Seven and Ten networks grab sole rights for State of Origin from ­incumbent Nine, which will fight hard to retain the series as the NRL touts a record-breaking deal that should pass the $1.5 billion mark.

Under the NRL’s new five-year deal it had TV revenue of more than $225m last year, up from $101m in 2012 under the previous contract.

Broadcast revenue accounted for 65 per cent of the code’s total income of $344.9m, creating an operating surplus of $49.9m.

Holden has used its three-year $10m naming rights deal to repeat its commitment to manufacturing cars in Australia until 2022. Last night, it launched a new marketing campaign, demonstrating an off-road adventure ride through back-country New Zealand in the new Colorado model.

Holden executive director of marketing Geraldine Davys said the sponsorship was a “perfect fit with the Holden brand”. “Holden is passionate about Australian sport and the State of Origin series is an event that captures the imagination of the nation,” Ms Davys told The Australian.

Nine is not the only winner this week, with metropolitan newspapers like The Daily Telegraph writing additional advertising dollars as big brands book tactical advertisements.

Advertisers including William Hill, Dan Murphy’s and CrownBet have all leveraged an expected spike in print sales, which will be boosted by a 12-page

Enjoy that silver

[leagueiscrap]

State of Origin’s ad haul stirs rights split talk

The Australian
May 28, 2015 12:00AM

Print

Origin media rights may be split

State of Origin fever has emerged as the pound-for-pound most ­lucrative sporting event in Australia, driving TV advertising rates to a record high as rugby league bosses give serious consideration to splitting up the media rights to score even bigger profits.

Fierce interstate rivalry between Queensland and NSW has delivered an advertising bonanza for exclusive TV rights holder the Nine Network, which has bumped up rates by 5 per cent, according to insiders. Advertisers in last night’s telecast paid up to $150,000 for a 30-second TV spot amid extraordinary demand.

The Origin series has now eclipsed the AFL and NRL grand finals as the most valuable winter sporting event, putting the three-game series on course to deliver at least $20m in advertising revenues.

The advertising take is a combination of advertising dollars spent on commercial breaks and long-running sponsorships negotiated with the NRL’s commercial partners such as Holden.

A 30-second spot in the NRL grand final can fetch about $100,000 while AFL grand final spots can go for about $135,000.

In an age of fragmented, time-shifted media consumption and increasingly volatile free-to-air TV audiences, one-off events like the Origin series have become even more lucrative for advertisers because they guarantee a large, live audience.
Outside of live sport, only the ­finals of popular reality franchises such as MasterChef, The Voice, and My Kitchen Rules can charge a similar premium for advertising slots.

Last year’s Origin series topped the ratings, with the first two games the most watched on Australian TV along with the NRL grand final.

Last night’s telecast was expected to attract 4 million viewers nationally amid bumper audiences across metropolitan and ­regional markets in NSW, Queensland and Victoria.

It means the tussle between the Blues and the Maroons pales in comparison to the match that really matters — the one between media companies for control of the rights to show NRL on TV.

In recent high-level briefings for the next TV rights deal, the Australian Rugby League Commission told broadcasters it was likely to separate the game’s major assets in a clear sign of Origin’s ­arrival as an annual sports event with almost unrivalled commercial pulling power.

Such a move could see the Seven and Ten networks grab sole rights for State of Origin from ­incumbent Nine, which will fight hard to retain the series as the NRL touts a record-breaking deal that should pass the $1.5 billion mark.

Under the NRL’s new five-year deal it had TV revenue of more than $225m last year, up from $101m in 2012 under the previous contract.

Broadcast revenue accounted for 65 per cent of the code’s total income of $344.9m, creating an operating surplus of $49.9m.

Holden has used its three-year $10m naming rights deal to repeat its commitment to manufacturing cars in Australia until 2022. Last night, it launched a new marketing campaign, demonstrating an off-road adventure ride through back-country New Zealand in the new Colorado model.

Holden executive director of marketing Geraldine Davys said the sponsorship was a “perfect fit with the Holden brand”. “Holden is passionate about Australian sport and the State of Origin series is an event that captures the imagination of the nation,” Ms Davys told The Australian.

Nine is not the only winner this week, with metropolitan newspapers like The Daily Telegraph writing additional advertising dollars as big brands book tactical advertisements.

Advertisers including William Hill, Dan Murphy’s and CrownBet have all leveraged an expected spike in print sales, which will be boosted by a 12-page

Enjoy that silver

State vs state gimmick
Where does every one go for every thing else league? It all falls away rather fast & a long way

[AFLcrap1]

Lol .
Look up gimmick you twit .

This is an annual Rep series .

LOL, you keep consoling yourself by calling it a gimmick .

We will continue to laugh at the fact that something you claim is a gimmick ,is far bigger than anything in the fumbleball universe(Victaaaaaardia) .
Lol .
How's it feel to get rolled by a gimmick every yr

[ParraEelsNRL]

State vs state gimmick
Where does every one go for every thing else league? It all falls away rather fast & a long way

35 years is a hellava long time for a gimmick, 107 years of interstate rivalry is also another gimmick that has somehow stood the test of time.

We need more gimmicks, they just don't last like they used too

[Swans4ever]

State vs state gimmick
Where does every one go for every thing else league? It all falls away rather fast & a long way

35 years is a hellava long time for a gimmick, 107 years of interstate rivalry is also another gimmick that has somehow stood the test of time.

We need more gimmicks, they just don't last like they used too

But why does it upset you that others think it is a gimmick??? Why does someone not born or raised in QLD (or NSW in the reverse) plays SOO for QLD??? If it is not their actual SOO in the strict sense then its SOON in name only and therefore a marketing gimmick because it stands for nothing!

[ParraEelsNRL]

Upset?

I'm laughing at the thought of it being a gimmick. Are you all there Phil?

[AFLcrap1]

The yearly jealous rants are regular as clockwork .
& as funny as any top comedian .

[leagueiscrap]

Jealous at what?
All the bandwagon fans that go back to their life not caring about the nrlol!

Yeah totally spazza

[post_hoc]

What is the largest fee paid for an NRL or AFL player in Australia? As you don't have transfer fees I suppose the contract will do?

Why I ask Massimo Luongo is likely to move from League 1 Swindon Town to recently demoted QPR in the Championship for $6 million transfer fee, he will then be paid his salary on top of that. And he is only 22.

[Swans4ever]

What is the largest fee paid for an NRL or AFL player in Australia? As you don't have transfer fees I suppose the contract will do?

Why I ask Massimo Luongo is likely to move from League 1 Swindon Town to recently demoted QPR in the Championship for $6 million transfer fee, he will then be paid his salary on top of that. And he is only 22.

Yeah and they also don't have a draft, don't have a salary cap and aside from a couple of clubs any chance of winning the EPL - lastly they have a substantial number of clubs being owned by billionaires who treat a club like their little play thing - members don't have in how the club generations supported operates and many are going broke - yep great system you can keep your transfer payments and it's why the AFL got rid of it in the 80's.

[post_hoc]

I really don't think Swindon Town nor QPR fall into those categories

[Xman]

State of Origin’s ad haul stirs rights split talk

The Australian
May 28, 2015 12:00AM

Print

Origin media rights may be split

State of Origin fever has emerged as the pound-for-pound most ­lucrative sporting event in Australia, driving TV advertising rates to a record high as rugby league bosses give serious consideration to splitting up the media rights to score even bigger profits.

Fierce interstate rivalry between Queensland and NSW has delivered an advertising bonanza for exclusive TV rights holder the Nine Network, which has bumped up rates by 5 per cent, according to insiders. Advertisers in last night’s telecast paid up to $150,000 for a 30-second TV spot amid extraordinary demand.

The Origin series has now eclipsed the AFL and NRL grand finals as the most valuable winter sporting event, putting the three-game series on course to deliver at least $20m in advertising revenues.

The advertising take is a combination of advertising dollars spent on commercial breaks and long-running sponsorships negotiated with the NRL’s commercial partners such as Holden.

A 30-second spot in the NRL grand final can fetch about $100,000 while AFL grand final spots can go for about $135,000.

In an age of fragmented, time-shifted media consumption and increasingly volatile free-to-air TV audiences, one-off events like the Origin series have become even more lucrative for advertisers because they guarantee a large, live audience.
Outside of live sport, only the ­finals of popular reality franchises such as MasterChef, The Voice, and My Kitchen Rules can charge a similar premium for advertising slots.

Last year’s Origin series topped the ratings, with the first two games the most watched on Australian TV along with the NRL grand final.

Last night’s telecast was expected to attract 4 million viewers nationally amid bumper audiences across metropolitan and ­regional markets in NSW, Queensland and Victoria.

It means the tussle between the Blues and the Maroons pales in comparison to the match that really matters — the one between media companies for control of the rights to show NRL on TV.

In recent high-level briefings for the next TV rights deal, the Australian Rugby League Commission told broadcasters it was likely to separate the game’s major assets in a clear sign of Origin’s ­arrival as an annual sports event with almost unrivalled commercial pulling power.

Such a move could see the Seven and Ten networks grab sole rights for State of Origin from ­incumbent Nine, which will fight hard to retain the series as the NRL touts a record-breaking deal that should pass the $1.5 billion mark.

Under the NRL’s new five-year deal it had TV revenue of more than $225m last year, up from $101m in 2012 under the previous contract.

Broadcast revenue accounted for 65 per cent of the code’s total income of $344.9m, creating an operating surplus of $49.9m.

Holden has used its three-year $10m naming rights deal to repeat its commitment to manufacturing cars in Australia until 2022. Last night, it launched a new marketing campaign, demonstrating an off-road adventure ride through back-country New Zealand in the new Colorado model.

Holden executive director of marketing Geraldine Davys said the sponsorship was a “perfect fit with the Holden brand”. “Holden is passionate about Australian sport and the State of Origin series is an event that captures the imagination of the nation,” Ms Davys told The Australian.

Nine is not the only winner this week, with metropolitan newspapers like The Daily Telegraph writing additional advertising dollars as big brands book tactical advertisements.

Advertisers including William Hill, Dan Murphy’s and CrownBet have all leveraged an expected spike in print sales, which will be boosted by a 12-page

Enjoy that silver

A 30-second spot in the NRL grand final can fetch about $100,000 while AFL grand final spots can go for about $135,000.

WOW. The NRL GF is played in prime time yet the AFL GF still commands far more advertising dollar!

Last night’s telecast was expected to attract 4 million viewers nationally amid bumper audiences across metropolitan and ­regional markets in NSW, Queensland and Victoria.

Well sorry, it rated only 3.6m, so the assumptions in the article about advertising dollar could be completely incorrect