DEAN RITCHIE EXCLUSIVE THE DAILY TELEGRAPH FEBRUARY 26, 2015 12:00AM SHARE
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Reece Robinson scores hat-trick for Eels
Reece Robinson scores hat-trick for Eels
The Eels celebrate a win at Pirtek Stadium.The Eels celebrate a win at Pirtek Stadium.
Reece Robinson scores hat-trick for EelsThe Eels celebrate a win at Pirtek Stadi...
THE Parramatta Eels have unveiled a bullish strategic plan to become Australia’s No.1 sporting franchise.
Eels chief executive Scott Seward has had a gutful of on-field failure.
He wants to fix the problem, starting now.
The Daily Telegraph exclusivelyrevealed that Parramatta had built a $5 million warchest to lure one of the game’s top playmakers, Manly superstar Kieran Foran, to the Eels in the wake of losing Jarryd Hayne.
The deal has reportedly been sealed, with Fairfax today saying that the 24-year-old New Zealand international will put pen to paper on a massive four-year contract by the end of the week. Should he complete a move to Parramatta, he will be one of the most significant signings in the club’s history and join former Sea Eagles teammate Anthony Watmough in blue and gold.
Parramatta is making bullish moves to become the No.1 sporting franchise in Australia.
Parramatta is making bullish moves to become the No.1 sporting franchise in Australia.
Apart from the pursuit of Foran, the Daily Telegraph has now obtained a full copy of the Eels new strategic plan - titled the ‘2020 Vision’.
The paper was presented to 250 club members on Wednesday night. By the year 2020, Parramatta has boldly predicted they can:
* Win two NRL premierships;
* Play in the final series for six successive years, including a minimum of two grand finals;
* Deliver a $1 million operating profit;
* Have 50,000 members;
* Have an average home crowd of 26,000;
* Train at $25 million new high performance centre in Parramatta.
A clearly frustrated Seward said: “We haven’t played in the finals since 2009 and that’s just an absolute failure. This club has to play in the finals every year - that should just be an expectation. It is totally unacceptable (the club hasn’t won a premiership since 1986). Clubs like Parramatta shouldn’t ever win a wooden spoon.”
The strategic plan covered every possible issue — with answers and resolutions. Some may be unattainable, others are realistic, if not cheeky.
The paper asks Parramatta to be “united, honest, progressive and ruthless.”
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It reads: “Rest assured we will be ruthless in our pursuit of success and delivering all elements of the Eels 2020 Vision.
“We want to known as the most professional sporting brand in Australia.”
Under another headline of ‘The Parramatta Way’, the club vows to “be brave and ask the hard questions - put the issue on the table. If you say it, do it.
“No shortcuts - take the time to get things right.”
Eels CEO Scott Seward at Parramatta Leagues Club.
Eels CEO Scott Seward at Parramatta Leagues Club.
And in another category, the club vows it will not tolerate:
* Passing the buck - offloading responsibility onto others.
* Throwing others under the bus - blaming someone else to cover for your mistake.
* Reverting back to the safety of ‘That’s what we have always done’.
* Being quick to say no.
“At the end of the day, we are here to win a comp - it’s as simple as that,” Seward said.
Seward stressed his club had to change its mentality.
“We have to ask the hard questions - even if it something we don’t want to do. We have to confront and challenge each other,” he said.
Eels players during sprint training at Richie Benaud Oval.
Eels players during sprint training at Richie Benaud Oval.
“We don’t want to take short cuts - we have to do things the right way and we have to give every idea a chance to succeed. There will be failures but we prefer to try ten things and get one thing right so we can change the way the business is going to be run.
“It is a change in mindset. We’re not just going to do it the same way it has always been done. We have to try something different. You have to move forward and change with the times. When I started here, there were a lot of people saying ‘that’s the way we have always done it’. The results would show me that’s not good.”
Parramatta won successive wooden spoons in 2013 and 2014 and haven’t won a title in 29 years.
“We were last on and off the field - and it was a fair gap,” he said.
“Do you strive to get to eighth or say ‘stuff it, we’ll go around you and be the best’. That’s the mentality we want. We think if you are built to win one title, you are built to win multiple. You have to change, you have to adapt, you have to try something new. We weren’t doing that. We are trying to aspire to be better than we’ve ever been.”
http://www.dailytelegraph.com.au/sport/ ... 7238920642
with their football operating budget of
The Eels, despite a recent woeful on-field record, are still able to muster about $14 million in revenue directly from the football operations. This is still well short of the more than $17 million the club spends on the team, a deficit that could shrink in years to come as the on-field performance improves
http://www.smh.com.au/rugby-league/leag ... 2swhv.html
a 2014 crowd average of 17,803k
2014 members 19,540k
more chest beating from the bumsniffers
how about become relevant in your own code, then Sydney, first
the eels are a glorified amateur rugby club with poke venues that make all their money
the NRL clubs is worthless
liar extraordinaire 
