Sunday, September 03, 2006
KEY FEATURES OF THE 2006 TELSTRA PREMIERSHIP
ATTENDANCES
· 2006 recorded the second highest crowd average in the game’s
history. The 2006 crowd average of 15,308 is behind only the 2005
record of 16,466 and is ahead of the records of 2004 (14,671) and
2003 (14,456)
· The initial release of Grand Final tickets sold out in one day for the
first time ever in the NRL.
· Highest-ever attendance at the opening match of the Harvey
Norman State of Origin series: 72,773.
· Sell out crowd of 54,833 for State of Origin 3 at the Melbourne
Telstra Dome.
· Other facts:
o The Broncos’ crowd of 47,193 in rd 26 was their third
highest ever at Suncorp Stadium and has ensured the club
an average for the season of more than 30,000 for the
second successive year.
o The Storm’s average home crowd has increased by 19.5% on
2005.
o Brookvale Oval rd 25 crowd was the largest since 1997
(20,126).
o Olympic Park crowd of 15,479 in rd 18 was the largest since
2000.
o For the second year running, the Bulldogs have had an
average attendance of more than 18,000.
o Canberra Stadium rd 25 crowd was the biggest since 2003
(21,255).
o Wests Tigers’ average crowd at Telstra Stadium is up 11.7%
in 2006.
o The Dragons’ rd 19 crowd of 18,223 at OKI Jubilee Stadium
was a ground record.
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(Figures current up to start of rd 26)
· Friday night football is averaging over 600,000 viewers across
Sydney and Brisbane up 3% on 2006.
· Sunday football is up 7% overall averaging 517,000 across Sydney
and Brisbane.
· Rugby League was again the most watched program to date in
Sydney surpassing the World Cup and the Commonwealth games
and has two of the top five most watched events.
· In Brisbane, Rugby League has the top three most watched
programs.
· Rugby League provided the most watched program of any type on
subscription television in 2006 as well as six of the top seven and
78 of the top 100.
· The Melbourne Storm v Sydney Roosters in rd 13 was the most
watched match of the year.
· More than 3.6million individual viewers watched matches with
each on average watching 19 live games a year.
RADIO
· Commercial radio ratings have increased in 2006 with 2GB
recording a 14% jump in the average audience compared to 2005.
· More than a quarter of a million different listeners in the Sydney
market tune into 2GB every weekend.
· Commercial coverage of the game across Australia has grown with
the addition of stations in regional NSW as far as Bourke and in
Queensland in areas such as Roma, Emerald and Mt Isa. Perth
and Melbourne are taking live coverage of all finals matches.
· The ABC continues to take match coverage to more than 300,000
listeners in Sydney, Brisbane and the ACT with Radio Australia
coverage reaching Fiji, Tonga, the Solomon Islands and East
Timor.
· Regional networks are ensuring live calls of every match in local
markets.
PARTICIPATION
· ARL Development predicting 10% growth on last year’s national
figure of 334,204 in terms of total participation across all clubs
and schools when all competitions are finalised.
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www.pdffactory.com· Already junior club registrations are up 5% nationally taking the
total rise since 2002 to 25%.
· Balmain fielded more than 100 junior teams for the first time in 30
years. Penrith, Parramatta and Wests also recorded strong
increases.
· More than 50,000 players participated in Country Rugby League
competitions, an increase of 4% (strong growth particularly in
under 18 and senior competitions).
· More than 35,000 players participated in school and club
competitions in Victoria, Western Australia, Northern Territory and
South Australia.
· In Victoria, primary school participation is up 65% from 2005,
taking the number of students to more than 2000.
· More than 30 secondary schools joined competitions in Melbourne.
This is up from eleven in 2005. Two regular weekly district
competitions were also introduced this year.
NRL.COM
· The number of unique users visiting nrl.com exceeded 900,000 in
a month for the first time in 2006.
SPONSORSHIP
· 10% increase in NRL sponsorship revenue from 2005.
· Major sponsorship renewals from Harvey Norman and AAMI.
· NRL was chosen to play key roles in major brand launches
including Coca Cola Zero, Carlton Mid and PlayStation 3.
LICENSING
· Total Rugby League merchandise, including NRL and State of
Origin, will generate in excess of $100million in retail sales in
2006, equating to over $2million worth of merchandise sold each
week.
· Royalties for the Rugby League retail program have grown 45% on
last year.
· One of Sydney’s most iconic sites, Luna Park, became home to the
NRL’s new mascot range in 2006.
· The Smith’s Chips NRL Tazo promotion took NSW and Victoria by
storm with 10 million packs selling out 2 weeks earlier than
planned. Smith’s are planning to double the number of packs in
2007 the biggest distribution of any sport in their program.
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www.pdffactory.com· Wests Tigers merchandise continues to be most popular with the
most sales in 2006, followed by Dragons and Cowboys.
· Melbourne Storm merchandise sales between July and August in
2006 exceeded the total sales for the entire 2005 season. Reebok
sold 2000 Storm jerseys during this period.
SALARY CAP
· Salary increase from 3.3 in 2005 to 3.366 at the start of 2006.
· A heads of agreement for a four-year Collective Bargaining
Agreement was signed in June for seasons 2007-10. The
agreement provides for:
· A $4m salary cap in 2007 – up from $3.366million;
· Minimum wages of $55,000 (1-17) and $50,000 (18-25) – up from
$37,500;
· Origin payments increasing to $12,500 per game;
· Increases in Third Party Sponsorship Agreements to $150,000
· Reduction in qualifying period for veteran players from 10 to 8
years.
JUDICIARY
(Figures current up to start of rd 26)
· Number of charges: 89 (down 20% on same time 2005);
· 90% of players are taking the early guilty plea (up 8% on same
time 2005);
· Dangerous Throw charges are down 30% on same time last
season;
· High Tackle charges are down 28% on same time last season.
WELFARE & EDUCATION
· More than 250 players have received financial assistance for
education courses.
· Clubs have invested an additional $1.3million in player education
through salary cap exemptions in 2006, this is further to the
existing investments by the NRL and Clubs in existing education
programs.
· A mentoring program was implemented in partnership with the
Men of League to enable current players to seek advice and
support on post-career employment prospects.
· The Education and Welfare Committee has endorsed the
implementation of a program that provides support and assistance
PDF created with pdfFactory trial version
www.pdffactory.comfor players and their families as they approach retirement and for
the two years following retirement.
· Clubs have offered players a range of group courses in 2006. These
have included basic computer courses, small business, leadership
and mentoring through to personal presentation and etiquette
classes.
· The committee is looking at ways to expand the education program
for junior representative teams and has consulted with officials
from the NSWRL and numerous providers as to the practical
implications of workshops being delivered to these teams.
· The Playing by the Rules program continued in all clubs and is
enjoying strong support from players.
NRL COMMUNITY
· Community campaigns and organisations supported by the NRL in
2006 include: Red Nose Day; Legends Shield; “Get Moving”
campaign; CREATE; Assistance Dogs Australia; Family Practice
Week (AMA); PCYC Commissioner Shield; Sailors With Disabilities;
Cancer Council NSW; World’s Greatest Shave; The Layne Beachley
Aim for the Stars Foundation; Sydney Children’s Hospital; NASCA;
Sir Roden Cutler Charities; Fatty Vautin Outback Challenge; Police
Commissioners’ Ball, and Sydney Cancer Centre Foundation.
· The annual Captains’ Table Function raised more than $100,000
for the National Breast Cancer Foundation.
THE FUTURE
· Telstra Premiership Final Series September 8 to October 1.
· Tri Nations kicks off on October 14, when Australia plays New
Zealand at Mount Smart Stadium; concludes Nov 25 at Aussie
Stadium.
· Gold Coast Titans take the competition to 16 teams in 2006.
· Commencement of Monday night football and a move to two Friday
night games next season.
· Planning with ARL for World Cup in 2008.
· Planning with ARL for centenary of the game in 2008.
Further Enquiries: John Brady 9339 8524, 0408 881 222; Polly
McCardell 9339 8555, 0407 908 746.