What is VOZ?
Virtual Australia, or ‘VOZ’, is the foundation of Australia’s new Total TV reporting standard.
VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM service, which captures online-delivered TV content, or ‘BVOD’) in a single detailed database. Conceived and developed by OzTAM, Regional TAM and Nielsen, VOZ provides all-screen, cross-platform planning and reporting for Australia’s television industry.
VOZ provides full national coverage which includes free-to-air and subscription television channels viewed in metropolitan and regional TV markets (including overlap areas) as well as ‘Rest of Australia’. Rest of Australia refers to all other regions of Australia outside of the existing OzTAM and Regional TAM markets, including the combined TV markets of Darwin, Remote Central + Mt Isa, Griffith, Mildura, Spencer Gulf (Port Pirie/Broken Hill) and Riverland/Mt Gambier.
https://virtualoz.com.au/resources/faqs/
To kick us off this season.
Total People
Total TV Overnight
Fri 16th Feb 2024
Description Network Reach Average BVOD
RUGBY LEAGUE ALL STARS -PRE MATCH Nine 895,000 491,000 52,000
RUGBY LEAGUE ALL STARS Nine 1,265,000 481,000 64,000
RUGBY LEAGUE ALL STARS -POST MATCH Nine 562,000 305,000 43,000
Reach average audience
Description Network Average BVOD Reach
RUGBY LEAGUE ALL STARS -PRE MATCH Nine 491,000 52,000 895,000
RUGBY LEAGUE ALL STARS Nine 481,000 64,000 1,265,000
RUGBY LEAGUE ALL STARS -POST MATCH Nine 305,000 43,000 562,000