Streaming companies want to broadcast AFL

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Re: Streaming companies want to broadcast AFL

Post by leeroy*NRL* »

Beaussie wrote: Wed Sep 07, 2022 10:22 pm
leeroy*NRL* wrote: Wed Sep 07, 2022 1:02 pm
anyone know the Contra Amount ?
It looks to be huge

get ready for a serving of Adverts heading our way
I’ve always wondered what the true value in contra actually is. I’ve seen for instance, in years gone, AFL ads for games in Sydney, shown on Channel 7 and 7mate after the actual game has already been played. Surely the AFL wouldn’t be purchasing advertising slots themselves for game promotion after the event.

How do the codes track and measure the contra?

Would be great if it meant more AFL exposure in the nightly sports news bulletins as a starting point in Sydney and Brisbane.
lol yeah true aye,
ive also come across this,

Yes it is interesting, I am guessing Contra involves
Advertising across the networks, papers radio etc

judging by Gill, AFL are looking to open the flood gates on northern states

advertising blitz, development, grassroots.
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Re: Streaming companies want to broadcast AFL

Post by Fred »

Think they’ve already done this - but more would be good.
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Re: Streaming companies want to broadcast AFL

Post by Terry »

leeroy*NRL* wrote: Thu Sep 08, 2022 11:16 am
Beaussie wrote: Wed Sep 07, 2022 10:22 pm
leeroy*NRL* wrote: Wed Sep 07, 2022 1:02 pm
anyone know the Contra Amount ?
It looks to be huge

get ready for a serving of Adverts heading our way
I’ve always wondered what the true value in contra actually is. I’ve seen for instance, in years gone, AFL ads for games in Sydney, shown on Channel 7 and 7mate after the actual game has already been played. Surely the AFL wouldn’t be purchasing advertising slots themselves for game promotion after the event.

How do the codes track and measure the contra?

Would be great if it meant more AFL exposure in the nightly sports news bulletins as a starting point in Sydney and Brisbane.
lol yeah true aye,
ive also come across this,

Yes it is interesting, I am guessing Contra involves
Advertising across the networks, papers radio etc

judging by Gill, AFL are looking to open the flood gates on northern states

advertising blitz, development, grassroots.


Contra also involves editorial space in all the media the broadcasters own. I.E. Fox have pay tv and newspapers. 9 has FTA tv and newspapers. Etc. Etc. So when you see Swans stories in the Daily Telegraph and/or any AFL content part of that is guaranteed by the contra deal. Same re the Storm in Melbourne.

Re fumblehouse having an advertising blitz, development officers in schools and grassroots in the northern states: It's been happening for decades. The result has been minimal. It's mainly effected wealthy area's that are traditionally Rugby Union. We all know the fumblers prefer white rich kids. GWS are invisible in the western suburbs.

The latest broadcast deal will change nothing. The NRL are running at a profit and will equal or surpass the fumblers in the next deal. All the huffing and puffing by the fumble fans and urgers is laughable.
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Re: Streaming companies want to broadcast AFL

Post by leeroy*NRL* »

Terry wrote: Thu Sep 08, 2022 5:48 pm
leeroy*NRL* wrote: Thu Sep 08, 2022 11:16 am
Beaussie wrote: Wed Sep 07, 2022 10:22 pm


I’ve always wondered what the true value in contra actually is. I’ve seen for instance, in years gone, AFL ads for games in Sydney, shown on Channel 7 and 7mate after the actual game has already been played. Surely the AFL wouldn’t be purchasing advertising slots themselves for game promotion after the event.

How do the codes track and measure the contra?

Would be great if it meant more AFL exposure in the nightly sports news bulletins as a starting point in Sydney and Brisbane.
lol yeah true aye,
ive also come across this,

Yes it is interesting, I am guessing Contra involves
Advertising across the networks, papers radio etc

judging by Gill, AFL are looking to open the flood gates on northern states

advertising blitz, development, grassroots.


Contra also involves editorial space in all the media the broadcasters own. I.E. Fox have pay tv and newspapers. 9 has FTA tv and newspapers. Etc. Etc. So when you see Swans stories in the Daily Telegraph and/or any AFL content part of that is guaranteed by the contra deal. Same re the Storm in Melbourne.

Re fumblehouse having an advertising blitz, development officers in schools and grassroots in the northern states: It's been happening for decades. The result has been minimal. It's mainly effected wealthy area's that are traditionally Rugby Union. We all know the fumblers prefer white rich kids. GWS are invisible in the western suburbs.

The latest broadcast deal will change nothing. The NRL are running at a profit and will equal or surpass the fumblers in the next deal. All the huffing and puffing by the fumble fans and urgers is laughable.
yeah ok.

Contra is looking at around 75mill plus a year.
I wonder how much the Telstra component is
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Re: Streaming companies want to broadcast AFL

Post by WookieReturns »

leeroy*NRL* wrote: Fri Sep 09, 2022 1:19 pm


yeah ok.

Contra is looking at around 75mill plus a year.
I wonder how much the Telstra component is
Again. The AFL said the cash component of the deal was "north of 4 billion". Contra wont be 75m a year.
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Re: Streaming companies want to broadcast AFL

Post by leeroy*NRL* »

Gone wrote: Fri Sep 09, 2022 1:22 pm
leeroy*NRL* wrote: Fri Sep 09, 2022 1:19 pm


yeah ok.

Contra is looking at around 75mill plus a year.
I wonder how much the Telstra component is
Again. The AFL said the cash component of the deal was "north of 4 billion". Contra wont be 75m a year.
it is hard to define north of 4 billion (when deal is 4.5bill)

maybe he ment a tick over 4billion lol
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Re: Streaming companies want to broadcast AFL

Post by WookieReturns »

leeroy*NRL* wrote: Fri Sep 09, 2022 1:24 pm

it is hard to define north of 4 billion (when deal is 4.5bill)

maybe he ment a tick over 4billion lol
Sure in the same way that Abdo said "over 400m" and league folks apparently think that could be anything up to 450m.
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Re: Streaming companies want to broadcast AFL

Post by leeroy*NRL* »

Gone wrote: Fri Sep 09, 2022 1:26 pm
leeroy*NRL* wrote: Fri Sep 09, 2022 1:24 pm

it is hard to define north of 4 billion (when deal is 4.5bill)

maybe he ment a tick over 4billion lol
Sure in the same way that Abdo said "over 400m" and league folks apparently think that could be anything up to 450m.
ive never heard of 450mill until recently.

NRL is so scrambled and all over the place.. (they would make it alot better if they did it all at once like AFL)
Describes how the NRL is run sometimes lol "all over the place"
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WookieReturns (Fri Sep 09, 2022 1:45 pm)
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Re: Streaming companies want to broadcast AFL

Post by Fred »

I'm sure NRL have Contra too in their deals.
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Re: Streaming companies want to broadcast AFL

Post by leeroy*NRL* »

Fred wrote: Fri Sep 09, 2022 2:30 pm
I'm sure NRL have Contra too in their deals.
wookie knows i think

NRL was not that much
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Re: Streaming companies want to broadcast AFL

Post by Fred »

Roy talked about it in his article and “sources” day with contra taken out of both AFL is up anywhere from 100 mil to 160 mil?
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Re: Streaming companies want to broadcast AFL

Post by WookieReturns »

Fred wrote: Fri Sep 09, 2022 2:30 pm
I'm sure NRL have Contra too in their deals.
Of course they do. Its always been part of the process. Its almost never released at announcement time these days, but both the AFL and NRL still report it annually.
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Re: Streaming companies want to broadcast AFL

Post by Terry »

Gone wrote: Fri Sep 09, 2022 1:22 pm
leeroy*NRL* wrote: Fri Sep 09, 2022 1:19 pm


yeah ok.

Contra is looking at around 75mill plus a year.
I wonder how much the Telstra component is
Again. The AFL said the cash component of the deal was "north of 4 billion". Contra wont be 75m a year.


Yeah, but we're talking about Gilty and fumblehouse bummy. Blatant lying is their stock in trade. And you and your bubble mates pat each other on the head and nod in unison.

You know its true.
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Re: Streaming companies want to broadcast AFL

Post by WookieReturns »

Well yeah, that and the annual report data has this annoying habit of supporting the financial stuff.

You guys all have your head in the sand.





Note as well these articles are being written by business journos, not sport ones
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Re: Streaming companies want to broadcast AFL

Post by leeroy*NRL* »

i am not sure if this is correct..
are we saying Contra is worth $300mill plus
and Telstra $200mill plus to the overall deal.
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