Talking Footy

Total AFL audiences during the 2022 season are estimated at 106.265m, with an average audience of 537,000 watching 265.662m hours of footy. This includes estimated data for Kayo, based on published data earlier in the season that gave a ratio of 0.89 to Fox STB ratings,

According to the 2019 AFL Annual Report - The cumulative national audience during the home and away season exceeded 91m (91,293,403), which was up on the 89.3m (89,348,093) in 2018. This comprised 57.41m viewers on FTA and 33.89m viewers on paytv.

Sevens audiences account for 46% of AFL ratings, with Fox Group taking out 54% during the season. Sevens season average across all matches was 278,000, including Metro audience averages of 211,000.

Foxtel set top box ratings came in at 30.94m for the season, averaging 157,000 per game. Based on early season data we believe Kayo comes in at around 136,000 per game for a total around 26.86m.

According to the 2021 AFL Annual Report streaming was worth about 90,000 viewers per game for the season.

For Seven - all metro shown matches
Syd 2.489m @ 28,000 per game
Mel 16.916m @ 223,000
Bri 2.435m @ 27,000
Adl 6.57m @ 77,000
Per 6.355m @ 73,000
24 AFL games in the H&A season reached over a million viewers,

#1 Dees/Dogs R1 1.436m
#2 Dons/Pies R6 1.415m
#3 Dees/Pies R21 1.231m
#4 Pies/Dees R13 1.221m
#5 Dogs/Cats R12 1.216m
#6 Swans/Cats R2 1.203m
#7 BluesPies R23 1.165m

While 24 AFL matches may have reached the million mark this season - including streaming, its worth noting that in 2012 a total of 45 AFL matches averaged a national audience of more than one million viewers, compared to 17 such matches in 2011.

Noticed this little rid bit


Foxtel set top box ratings came in at 30.94m for the season, averaging 157,000 per game. mes in at around 136,000 per game

Wow, Melbourne vs Sydney was huge.