Giants chairman Tony Shepherd believes it’d be “worthwhile” revisiting the Cost of Living Allowance (COLA) for Sydney-based clubs, claiming it’d not only help his club retain talent but also attract experienced AFL staffers.
And Shepherd says the Giants are working on a strategy with the AFL to help boost crowds at their Sydney-based home games, with their 2022 attendances “a long way off the pace”.
Shepherd said his club was “working closely” with the AFL to “bring those crowds back up to the level we expect”, including an investment boost in community footy, as well as the marketing strategy and timing of games.
“You‘ve got to optimise everything to get the people to come to the stadium. Giants Stadiums is a lovely, great little stadium so it’s just a question of working out the marketing and the timing and ensuring the growth in community football – which was growing quite strongly before the pandemic but now slowed down during the pandemic – gets the attention that it needs,” he said.
“Like, our boys went out to the schools in western Sydney for the first time in two and a half years last week. We‘d have a group going out to western Sydney schools every week in previous years.”
Shepherd confirmed the Giants were “having a look at” the possibility of playing a home game at the SCG against a big Victorian club, like Richmond or Collingwood.