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ARL/NRL - sponsors dropping like flies
Posted: Thu Nov 29, 2012 7:15 pm
by Xman
INCOMING NRL boss David Smith will need to school-up on sponsorship negotiations as the code braces for a complete overhaul of its biggest commercial partners.
Bundaberg Rum is the latest NRL sponsor to call fulltime on its association, while Toyota is not guaranteed to continue its support of the national youth (under 20) competition.
The competition's naming rights holder, Telstra, continues to consider its future role.
Harvey Norman last month announced it would no longer sponsor State of Origin after 15 years of naming rights..
The potential exit of four of the game's biggest sponsors could leave the new ALRC regime with an eight-figure hole to fill in their budget, but insiders are confident of securing replacements before next year's competition begins.
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The ALRC is also on the verge of announcing a new broadcast deal across the Tasman, with interim CEO Shane Mattiske travelling to New Zealand this week for discussions with Sky NZ.
Bundaberg has been involved since 2007, when the rum distillery switched rugby codes to support the re-birth of Monday Night Football.
It also has naming rights of the third tier NSW open age competition, the Bundy Cup, and more recently sponsored Channel 9's Friday Night Football coverage.
Bundaberg said it was a "change in strategy", as opposed to "any dissatisfaction with rugby league."
http://www.heraldsun.com.au/sport/nrl/b ... 6526140600
Re: ARl/NRL - sponsors dropping like flies
Posted: Thu Nov 29, 2012 8:29 pm
by ParraEelsNRL
Wow, poor Rugby League eh?
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 12:14 am
by King-Eliagh
Yawn.
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 12:16 am
by King-Eliagh
Happy to help you and stewie out with arguments of substance Xman. Just gimme the green light bro
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 6:40 am
by Xman
Why does it need help? The article speaks for itself
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 10:36 am
by Pete_09
Yeah I agree this is a bit of a boring article.
I mean we all knew the NRL is losing sponsorship & money at rapid rate. It is just common knowlegde
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 1:26 pm
by Stewie
Good move by the sponsors to pull out of the nRL. Companies want to be associated with an organisation that is Australian wide, and not restricted to just 2 states like the nRL is.
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 1:39 pm
by ParraEelsNRL
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 1:42 pm
by Xman
They "feared" it could be, but it wasnt
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 2:20 pm
by Raiderdave
you guys think the most watched sport in this nation wouldn't be able to attract sponsors to replace the current ones
they'll be lining up
there isn't a sport in this country that will get them exposed to more potential customers then the NRL
end of
Re: ARl/NRL - sponsors dropping like flies
Posted: Fri Nov 30, 2012 2:21 pm
by Raiderdave
Xman wrote:
They "feared" it could be, but it wasnt
no
the fear it could be .... &.. it could be !
wow
VFL clubs failing all ova the place
Re: ARl/NRL - sponsors dropping like flies
Posted: Sat Dec 01, 2012 10:00 am
by ParraEelsNRL
Re: ARl/NRL - sponsors dropping like flies
Posted: Sat Dec 01, 2012 11:04 am
by Beaussie
ParraEelsNRL wrote:Wow, poor Rugby League eh?
Indeed, why would so many sponsors be so keen to drop their sponsorship deals?
My guess, they've realised a competition restricted to some parts of two states in Australia doesn't deliver much bang for your buck nationwide.
Re: ARl/NRL - sponsors dropping like flies
Posted: Sat Dec 01, 2012 11:12 am
by ParraEelsNRL
Yep that's it.
Should we be seeing a news headline next week that reads
AFL doubles amount of sponsors at the expense of NRL
or something similar?
Re: ARl/NRL - sponsors dropping like flies
Posted: Sat Dec 01, 2012 11:16 am
by Beaussie
ParraEelsNRL wrote:Yep that's it.
Should we be seeing a news headline next week that reads
AFL doubles amount of sponsors at the expense of NRL
or something similar?
That's already the case dumbarse.
