Mother of all Wars
Posted: Sun Nov 27, 2011 7:08 am
More paranoia. The NRL is truly spooked by the AFL in Sydney. Sounding desperate now and playing catch up when it comes to the participation of women.
Rugby league's Independent Commission member Catherine Harris to target mothers
Claire harvey
The Sunday Telegraph
November 27, 201112:00AM
RUGBY league needs to win the hearts of western Sydney mums to challenge the rise of AFL, says businesswoman Catherine Harris, the only woman appointed to rugby league's new Independent Commission.
Harris said AFL is raising its profile in the west and league should regard it as an opportunity to maximise its family-friendly appeal - particularly to the mothers who decide what their children play.
"I think the AFL's doing a bloody good job and they seem to get a lot of good press - and I understand that people think it's a threat," Harris told The Sunday telegraph.
Harris said the rise of AFL in the west would be healthy for all codes.
"It generally raises people's interest in sport, it means the facilities are used more and so they then become more viable.
"I know from my experience (as a board member) with the Sydney Cricket Ground, the more viable all these sports are, the better it is for sport."
Mothers are the crucial target market, she said.
"I think clubs should have women on their boards, as I've said to all the clubs, because women, let's face it, are the ones who when the kids are five decide whether the kids are playing league, soccer or AFL or whatever," she said.
One of league's problems is that it has ignored the participation of women.
http://www.dailytelegraph.com.au/sport/ ... 6206773752