Anzac Day AFL Delivers Record TV Audience for TEN
Posted: Thu Apr 26, 2007 6:44 pm
Nearly half the TV viewing audience in Sydney and Brisbane also tuned in. I still can't get over these figures for a non Swans or Lions game in Sydney and Brisbane. Channel 10 must be stoked with such figures for day time tv.
ANZAC DAY AFL IN HD DELIVERS RECORD AUDIENCE FOR TEN
In its inaugural telecast, Network Ten has recorded the largest ever national audience for the traditional ANZAC Day AFL clash between arch rivals Essendon and Collingwood.
From the first bounce to the final siren*, the audience averaged 1.294m viewers. In its full time-slot from 2pm – 5.30pm (AEST), the game averaged 1.192m viewers nationally and peaked at 1.689m. The previous record average and peak audiences were 1.160m and 1.632m respectively, recorded in 2006.
The match also delivered TEN an average national commercial share of 68.2% The audience in Melbourne alone averaged 565,000 viewers and peaked at 790,000. The average commercial share for Melbourne was 81.3%.
In 2007, Network Ten committed to significantly enhancing the broadcast of the ANZAC Day fixture, the AFL's largest home-and-away match. Prior to the game, TEN broadcast a live special ANZAC Day from the MCG for 2 hours in Melbourne, Sydney and Brisbane and 90 minutes in Adelaide. For the first time, the entire broadcast was delivered in High Definition.
2007 ANZAC DAY AFL Ratings by Market
City Average Audience, Peak Audience, Commercial Share %
Melbourne 565,000 790,000 81.3%
Adelaide 192,000 254,000 78.4%
Perth 190,000 240,000 73.7%
Sydney 131,000 227,000 42.4%
Brisbane 114,000 178,000 47.4%
5 City Total 1,192,000 1,689,000 68.2%
http://www.mediaspy.org/forum/index.php ... 11733&st=0
