Australian Broadcasting Corporation
TV PROGRAM TRANSCRIPT
LOCATION:
http://www.abc.net.au/7.30/content/2006/s1738436.htm
Broadcast: 11/09/2006
Melbourne Storm hoping to win back support
Reporter: Ben Knight
KERRY O'BRIEN: While we're on the subject of powerful storms, eight years ago the Melbourne Storm rugby league team was born. In just its second year in the competition it stunned the rugby league world and its adopted city by winning the premiership. But as that early success faded, so did local interest in a city where Aussie Rules is regarded as religion. Now the Storm are flying again and warm favourites to win their second premiership. The crowds are up again, but is the city where AFL was born any closer to fully embracing the newcomer. Ben Knight reports.
BEN KNIGHT: Another week and another win for the Melbourne Storm.
COMMENTATOR: And Turner scores the first points of the game.
BEN KNIGHT: While yesterday's game wasn't up to their usual standard it's still been an amazing season for this side. Last week it was the Dally M, the week before that, the minor premiership. But while Melbourne people are vaguely aware of that success, most of them still struggle to name a single player. Do you know any of the players?
BOY: Nup.
BOY #2: There's that guy, what's his name, starts with an M.
BOY: I forgot one guy, but he's a fast runner.
BEN KNIGHT: What's the name of the captain of the Melbourne Storm?
MAN: No idea.
BEN KNIGHT: Can you name any players?
WOMAN: No.
WOMAN #2: Peter Stirling.
BEN KNIGHT: But yesterday, nearly 16,000 fans were there. The week before in the last home game against Manly, there were 14,000. For a frontier team in a foreign market that's a very good result. Earlier this season the average crowd was around half that. Since its beginnings eight years ago, this club has put a lot of work into building those crowds. But they're not kidding themselves about why the stands are suddenly full this year.
BRIAN WALDRON, CHIEF EXECUTIVE, MELBOURNE STORM: You've just got to have a good competitive footy team and we've got that because the heroes are what sells the game.
BEN KNIGHT: And this team is more than competitive.
COMMENTATOR: Turner in open space! Here comes Hicks behind him. Plenty of speed, dummies.
WARREN RYAN, ABC RUGBY LEAGUE COMMENTATOR: They're going to win the comp. I've been saying this since I don't know how many, many months ago. I've been saying Melbourne's going to win the competition. In fact, it'd be a downright shame if they didn't.
BEN KNIGHT: Warren Ryan is a former coach, now an ABC commentator.
WARREN RYAN: They've got to muscle up a bit more than they have in the first half.
BEN KNIGHT: He watched the Storm win their first cup in 1999 in just their second year in the competition.
WARREN RYAN: But this is a better side, they play better football than that side. They have got the most lethal strike power in the game in their attack.
BEN KNIGHT: Pat and Jim French have been following the team since the first game.
JIM FRENCH, STORM FAN: If we lose tonight, we will go home for a week and we'll be kicking doors. I will be. Most people, they won't admit it but for a week, oh.
BEN KNIGHT: Jim used to follow Hawthorn in the AFL, but he doesn't go anymore.
JIM FRENCH: In my opinion, they've sanitised the game to buggery.
BEN KNIGHT: Most Storm fans are expats of some sorts from, the rugby league states or New Zealand or the Pacific islands. But there's a growing number of local fans.
WARREN RYAN: When a crowd is a bit new to a code they don't know the appropriate time to influence the referee, but this Melbourne mob are well versed in exerting the required influence.
BEN KNIGHT: But there's still a tiny minority, because this is Melbourne, where it's AFL first and daylight second. But the players say that's not all bad.
BILLY SLATER, STORM PLAYER: We can get out and have a game of golf and do stuff that everyday people do that sort of don't get recognised in the eastern states. Most of the boys enjoy that sort of part of living in Melbourne.
BEN KNIGHT: And he's definitely enjoying the bigger crowds.
BILLY SLATER: The Melbourne Storm are going so good this year, everyone is starting to take an interest. Hopefully those kids at school might go out and pass the rugby ball instead of handball and an AFL ball. in the next couple of years.
BEN KNIGHT: That's quite possible, already several Victorian schools have rugby league teams. The Storm say they're not trying to knock off AFL, or even get fans to switch codes.
BILLY SLATER: We just want to be another sport in Victoria. There's definitely enough room and enough people to go around.
BEN KNIGHT: But the turnaround in crowds can really be traced to one event - the State of Origin decider in Melbourne.
BRIAN WALDRON: Origin should have showed them we didn't just pull 51,000, we pulled 40,000 Victorians here.
BEN KNIGHT: And Pat and Jim French think it's just a matter of time.
PAT FRENCH, STORM FAN: I think they're just uneducated and as soon as they become educated, they'll join me. At times I worry that perhaps if it's not supported enough, we'll lose it. That frightens me, yeah.
BEN KNIGHT: That's not surprising. After its early success faded, the Storm became the subject of constant rumours it was headed north. The team's owner, News Limited, stuck with them - although News Limited's support isn't always apparent in its local newspaper the Herald Sun where readers have to wade through wages of AFL to find a single article on the Storm.
BRIAN WALDRON: I'd like to think if we win the premiership, we'll be back page. But Collingwood are always going be back page ahead of the Storm, which is understandable.
BEN KNIGHT: Times are changing and Channel Nine having ignored the southern market for years showed yesterday's final live into Melbourne.
BRIAN WALDRON: We are nearly 10 years into our program as a franchise. Compared to the Swans when they were 10 years into Sydney, I think we've done a pretty good job.
BEN KNIGHT: And in 2009, they'll have this.
STRATHI PAXINOS, RUGBY LEAGUE WRITER, 'THE AGE': Brian Waldron has an attitude that the new stadium will be built and the fans will come. Whether that actually eventuates is another matter. Will the fans keep coming if the team are not performing the way they are?
BRIAN WALDRON: You know what? There's going to be these years in sport that happen for whatever reason. Yet people remain committed to us, the mediums remain committed to us, the public remain committed to us and our sponsors remain committed to us and our crowds do.
BEN KNIGHT: With only two Melbourne teams left in the AFL finals and no games in Melbourne for the next two years, the winning Storm hope to win some of the attention of the Aussie Rules crowd. But just getting this town to even think about league is a tough job.
WARREN RYAN: Whether they fear another code, you wouldn't think so, it's so strong here - you'd think.