Massive Drop in NRL Crowds
Posted: Sat Jun 10, 2006 5:00 pm
Gee what's going on? The record breaking crowd average of last season looks like not being broken this season.
Attendance drops 1000 a game
By Josh Massoud
June 10, 2006
http://foxsports.news.com.au/story/0,86 ... 14,00.html
NRL crowds have dipped considerably from boom figures last season, with attendances down almost 1000 fans a game.
The halfway mark of 2006 sees games attracting an average of 15,912 people.
After 13 rounds last season the mark stood at 16,822 - 910 more per game.
The worrying slip is a stark reverse trend amid growing TV ratings, soaring merchandise sales and unpredictable results.
Clubs struggling to match the heady days of 2005 are blaming everything from chilly temperatures to rail maintenance for the downturn.
And with football and State of Origin certain to dominate attention over the next month, the NRL concedes there is little chance of exceeding last year's record average of 16,468.
In a concerning development, nine of the 15 teams are attracting fewer punters than at last year's midpoint.
Six of those outfits - the Bulldogs, Roosters, Sharks, Panthers, Raiders and Warriors - have experienced a drop of more than 20 per cent.
Sharks CEO Greg Pierce said the team's miserable 1-4 start explained the dive from 17,110 last season to 12,689 now.
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"Three of those losses were at home and when we upset the Cowboys [in round 7] there was not a big crowd here to see it," Pierce said.
Rail maintenance on the day of the club's biggest home game against neighbours St George Illawarra didn't help.
"That probably cost us a couple of thousand people," Pierce said.
The Sharks would also prefer to play certain games on Sunday afternoons - a stance at odds with the club's modern era Saturday night love affair.
"You do get more families on a Sunday and travelling fans will come from places like Newcastle because they can get home earlier," Pierce said.
Canberra CEO Simon Hawkins is even more desperate for daylight.
After watching the Raiders crowds plummet by nearly a third, Hawkins is "constantly" asking for Sundays.
"The weather down here can get very cold, especially at night," he added.
NRL marketing manager Paul Kind nominated the Warriors - now the lowest drawing team - as the biggest concern.
Despite the downturn, the NRL will not embark on radical changes such as free weekends to combat traditionally stagnant mid-season crowds.