OzTAM Jointly owned and operated by commercial television networks Seven, Nine and Ten.
Measures audiences across the five metropolitan capital cities: Sydney, Melbourne,
Brisbane, Adelaide and Perth.
Utilises a panel of approximately 3,000 homes across measured markets.
An “establishment survey” is performed on a continual basis throughout the year,
utilising telephone interviews to define the population to be represented in the panel.
A “peoplemeter” is installed onto each household’s television/s which tracks the
usage of the set. Upon television usage, the peoplemeter asks the viewer which
member /s of the household are watching television to enable OzTAM/Regional TAM
to calculate demographic data of the viewership.
Regional TAM A joint venture comprising of five commercial regional networks: NBN, Prime, Seven
Queensland, South Cross Broadcasting and WIN.
Measures audiences across the five aggregated markets across the east coast of
Australia: Queensland, Northern NSW, Southern NSW, Victoria and Tasmania.
Utilises a panel of approximately 2,000 homes across measured markets.
An establishment survey and peoplemeters are utilised similarly to those discussed
above
page 37

so 5000 ratings boxes OZTAM use that represents 23 million Australians
and the bumsniffers pin their popularity of their game on that



yet are decades behind in every other area when compared to the AFL
