RUGBY league's new Independent Commission will demand a full-season schedule from its new television rights partner in 2013 after yesterday's chief executives conference revealed rugby league as the highest ratings sport on Australian TV, outweighing the AFL by 12 million viewers this year.
In the first annual chairmen and chief executives conference involving the incoming commissioners, plus representatives from all major state and national leagues, the 2011 season review revealed rugby league had a cumulative audience of 134 million viewers, without including a further 12 million in New Zealand.
The NRL also won the battle against the AFL on highest average ratings, taking out the top rankings on free-to-air and pay television, while audiences grew on both mediums by 1.3 per cent and 16 per cent respectively.
The results impressed the soon-to-be-commissioners, all of whom agreed with the clubs that the new TV rights deal needed to reflect rugby league's television audience dominance.
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"They are a powerful set of results across the coverage of the game," NRL chief executive David Gallop said. "As we look towards media negotiations in the months ahead they are a reminder of rugby league's value in the market."
Commission chairman John Grant was just as buoyant and was confident that once the new body was in place television rights would be the first matter on the agenda to develop the game.
"It is important that as we look towards a significant growth in revenue that there is a strategy that underpins the way that money is used,'' he said.
The meeting involved lengthy discussion of TV rights negotiations, reiterating that they would start after the commission officially took control.
The commission and the clubs would strongly pursue the concept of a ''full-season'' schedule with days and time slots determined at the start of the year, unlike the rolling schedule that exists at present.
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