Talking Footy

Swans
Round 1 70,000
Round 2 66,000
Round 3 55,000
Round 4 68,000
Round 5 Bye
Round 6 27,000
Round 7 26,000
Round 8 67,000
Round 9 49,000
Round 10 50,000
Round 11 69,000

Xman wrote:

ParraEelsNRL wrote:

http://www.heraldsun.com.au/sport/AFL/s ... 1117085208

Tim Morrissey
From: Herald Sun
August 02, 2008 12:00AM

IN the week rugby league's image has taken a battering, it was revealed the Sydney Swans' television ratings have dropped.

The Swans' TV ratings have decresed for the third straight year.

Despite being in fourth place going into tomorrow's crucial Round 18 clash against the Western Bulldogs at Manuka Oval, the Swans' average TV audience in Sydney has fallen an alarming 11 per cent.

Up to 13,500 Sydneysiders a game have turned off the Swans this year, even though the AFL is continuing to enjoy continued strong grassroots growth, especially in western Sydney, which has put rugby league on notice.

This season the average audience for Swans games in Sydney is 109,000, down from 122,500 viewers last season. This is a 21 per cent drop on the 2006 average of 154,500.

AFL chief operating officer Gillon McLachlan said the ratings were disappointing.

But he says the addition of a second Sydney team in 2012 should have a positive impact on growing the AFL's TV audience in the toughest sporting market in the world.

"The ratings are softer than we like," McLachlan said.

"That's the one area we'd like to be better.

"We'd like them to be going the other way, but it's soft everywhere.

"We are in for the long haul. Sydney ratings are down, but the ratings for non-Sydney Swans games (telecast in Sydney) are down more.

"It's difficult for the one team trying to grow a presence with a list of 38 players and no local rivalry making people in NSW choose teams."

A second AFL team based in western Sydney will double the local TV content.

Swans crowds are also down this season, from 35,632 last year to 33,919. But they are numbers any NRL team in Sydney would die for and the AFL is not concerned.

SCG attendances have increased this season from 25,222 to 26,577, but the crowds for blockbusters at ANZ Stadium are down 27 per cent from 63,392 to 46,135.

"The Swans' average crowd is still fantastic," McLachlan said. "Attendances are up at the SCG . . . and while crowds are down at ANZ, you are talking about coming off a very high base of over 60,000."

Swans chief executive Myles Baron-Hay says the fall in ratings and crowds this year reinforce the complexities and competition sporting teams face in Sydney.

"We have never said it is easy in this market," he said. "It's the most competitive football market in the world and the job is still ahead of us."

McLachlan has also acknowledged that the AFL can improve its marketing strategies to help the growth of the Swans brand and the code.

"We need to continue to get better and more sophisticated when it comes to marketing our product in different markets," McLachlan said.

"All the markets in Australia are different . . . we need to be cognisant of that and actually have tailored marketing approaches."

This season the average audience for Swans games in Sydney is 109,000, down from 122,500 viewers last season. This is a 21 per cent drop on the 2006 average of 154,500.

Look at the drop since 2008

And how did the swans go in 2006 when their ratings were higher?

This is certainly not helping the argument that the AFL's ratings have dropped 30%. 1 team is 1/17th of the league.

ParraEelsNRL wrote:

Xman wrote:

ParraEelsNRL wrote:

http://www.heraldsun.com.au/sport/AFL/s ... 1117085208
Look at the drop since 2008

And how did the swans go in 2006 when their ratings were higher?

This is certainly not helping the argument that the AFL's ratings have dropped 30%. 1 team is 1/17th of the league.

But but but but but.



Lions are way down too, and so are all the other markets.

Swans
Round 1 70,000
Round 2 66,000
Round 3 55,000
Round 4 68,000
Round 5 Bye
Round 6 27,000
Round 7 26,000
Round 8 67,000
Round 9 49,000
Round 10 50,000
Round 11 69,000
Round 12 71,000

Xman wrote:

ParraEelsNRL wrote:

Xman wrote:

And how did the swans go in 2006 when their ratings were higher?

This is certainly not helping the argument that the AFL's ratings have dropped 30%. 1 team is 1/17th of the league.

But but but but but.



Lions are way down too, and so are all the other markets.

Lions are also well down on performance compared to other years. In fact theyre average TV audience, when foxtel is included, is actually pretty decent given how theyve struggled in recent years.

Funny thing is the only team the NRL has to compare, ie an expansion team in foreign market, is the Storm who have grown virtually zero despite making the GF more than 1 in 3 years!

ParraEelsNRL wrote:

7 Seven’s AFL: Rnd 12: Sydney Vs Richmond Seven 379,000 71,000 217,000 7,000 77,000 7,000

http://www.tvtonight.com.au/2011/06/week-25-4.html

Xman wrote:

ParraEelsNRL wrote:

7 Seven’s AFL: Rnd 12: Sydney Vs Richmond Seven 379,000 71,000 217,000 7,000 77,000 7,000

http://www.tvtonight.com.au/2011/06/week-25-4.html

Just under 1/4 the NRL figure (300k) that afternoon, despite going directly against each other. So 1 in 5 sports fans in Sydney prefer AFL. This also doesnt take into account the telecast of a competing Foxtel game (not the swans but still AFL). :D