Re: TV RIGHTS KICK OFF
Posted: Wed Jul 08, 2026 10:15 pm
The next AFL deal should be bigger than any NRL deal.
It only needs an increase of 18 % to beat it, as it currently stands $643 million vs $ 757 million
Does anybody really think that the AFL deal won't increase by more than this margin in several years time. ?
The next AFL deal should easily be worth more simply because streaming platforms are a much bigger factor than only a few years back in 2022..
If the AFL deal was negotiated today , then don't be so sure who would get the more lucrative deal.
When you're consider all the financial metrics AFL is Australia's biggest sport, your only need to compare total revenue to see this gap. The broadcasting industry recognises this fact.
One of the factors not in the AFLs favour is that they have wasted far too much money keeping afloat surplus bankrupt clubs in the saturated Melbourne market.
Clubs such as Kangaroos are a negative investment and are worth nothing to any future broadcast deal. Money would have been better spent exploring opportunities in the Pacific and NZ regions., growth areas that would be worth a lot to broadcasters.
AFL was once one of the biggest sports in PNG until the terminal decline was not arrested in the 1980s, poor decision by the AFL for not having made PNG a priority.
Some Melbourne clubs should have merged to make way for better investments.
https://thesportingbase.com/AFL-broadca ... agreement/
It only needs an increase of 18 % to beat it, as it currently stands $643 million vs $ 757 million
Does anybody really think that the AFL deal won't increase by more than this margin in several years time. ?
The next AFL deal should easily be worth more simply because streaming platforms are a much bigger factor than only a few years back in 2022..
If the AFL deal was negotiated today , then don't be so sure who would get the more lucrative deal.
When you're consider all the financial metrics AFL is Australia's biggest sport, your only need to compare total revenue to see this gap. The broadcasting industry recognises this fact.
One of the factors not in the AFLs favour is that they have wasted far too much money keeping afloat surplus bankrupt clubs in the saturated Melbourne market.
Clubs such as Kangaroos are a negative investment and are worth nothing to any future broadcast deal. Money would have been better spent exploring opportunities in the Pacific and NZ regions., growth areas that would be worth a lot to broadcasters.
AFL was once one of the biggest sports in PNG until the terminal decline was not arrested in the 1980s, poor decision by the AFL for not having made PNG a priority.
Some Melbourne clubs should have merged to make way for better investments.
https://thesportingbase.com/AFL-broadca ... agreement/
