Fight Club - Football TV Ratings (AFL vs NRL)

[QueenslandISAFL]

you nrl flogs are getting so desperate these days

[pussycat]

Why, because we've uncovered the truth? The AFL dirty little secret they didnt want anybody else to know.

[Xman]

Why, because we've uncovered the truth? The AFL dirty little secret they didnt want anybody else to know.

There are several factors which can impact television ratings; competitive programming, world/news events, weather and in terms of sport, the performance of teams in the competition. (For example, Sydney being in the Grand Final meant more people in Sydney watched than would have otherwise).

There were a few changes in terms of AFL coverage in 2012. In terms of Channel 7’s Friday Night AFL coverage, in 2012 the matches were live into Melbourne and Adelaide (games in Perth aired at the same time as in Adelaide) and therefore aired at least an hour earlier than they did in 2011.Also, the way in which Channel 7 coded the AFL matches in terms of ratings also changed; in 2012 they separated a ‘Pre Match’ program from the match itself (they also had a ‘Post Match’ program but last year they had a comparable ‘After the Game’ program).

The games were also simulcast on FOX Footy in 2012 for the first time. .

Oztams response to the AFLs increase in ratings

The truth

[pussycat]

Read XMan,

http://www.tvtonight.com.au/2011/12/ozt ... usion.html

No mention of anything but the AFL Grand Final for 2011.

[Xman]

Read XMan,

http://www.tvtonight.com.au/2011/12/ozt ... usion.html

No mention of anything but the AFL Grand Final for 2011.

It’s a practice that’s been going on for some time by all three commercial networks including for MasterChef, Australian Idol, My Kitchen Rules, The X Factor, So You Think You Can Dance, AFL Grand Final and more.

So much for your BS about how the AFL games have been coded this year only and that's the cause of their ratings increase

This is the cause for their concern:

This year the top-rating TV show of the year was just 7 minutes long. The Block: The Winner Announced pulled an audience of 3.37m viewers, rising above the average for The Block Auction of 2.73m viewers. It was followed by Australia’s Got Talent: The Winner Announced at 2.98m viewers for a 10 minute programme.

.

Networks are taking the broadcast's most popular moments, like the announcement of competition winners, or the finale of a show, even if it takes only a few minutes, and separating that section in the ratings to effectively show the peak audience.

This doesn't apply to an AFL game because the game is the most popular part and takes 2.5hrs, not 7 minutes. Ch7 have separated about 40 minutes of pre and post game analysis from the main part, the game itself. But this game is by far the longest part, not a short climax in ratings like mentioned above.

Nice try but no, keep trying puddy, I'm sure you'll find a reason for the AFL rating better eventually.

[pussycat]

How many times must I tell you? Its not me i, its straight from the horses mouth (Oztam) telling it like it is.


Maybe it can be used diffently, I dont Know. What I do know is what Jacinta said in my and your Emails. And as you can plainly see in that article . The Grand Final as the only AFL game that used that method in 2011.

while the football match itself is longer , how much better would it rate without a pre and post match segment dragging its averages back.

What Jacinta she is saying , when shes says its comparable is simply that the segment its called by a different name this year. Sports broadcasts have been having pre and post match sections for years. But up until this year they have all been included in the one broadcast.

[Xman]

How many times must I tell you? Its not me i, its straight from the horses mouth (Oztam) telling it like it is.


Maybe it can be used diffently, I dont Know. What I do know is what Jacinta said in my and your Emails. And as you can plainly see in that article . The Grand Final as the only AFL game that used that method in 2011.

while the football match itself is longer , how much better would it rate without a pre and post match segment dragging its averages back.

What Jacinta she is saying , when shes says its comparable is simply that the segment its called by a different name this year. Sports broadcasts have been having pre and post match sections for years. But up until this year they have all been included in the one broadcast.

What's not you?

I asked oZtam why AFL ratings were up compared to last year and they gave me many reasons:
-live footy
- earlier footy in prime time, especially for SA/WA
- the teams that played in finals
- simulcast foxtel
- HD foxtel
- a new pre game coding, with the game already split into game and post match in previous years

These arent my words, theyre directly from oztam the ratings analysts

[Raiderdave]

How many times must I tell you? Its not me i, its straight from the horses mouth (Oztam) telling it like it is.


Maybe it can be used diffently, I dont Know. What I do know is what Jacinta said in my and your Emails. And as you can plainly see in that article . The Grand Final as the only AFL game that used that method in 2011.

while the football match itself is longer , how much better would it rate without a pre and post match segment dragging its averages back.

What Jacinta she is saying , when shes says its comparable is simply that the segment its called by a different name this year. Sports broadcasts have been having pre and post match sections for years. But up until this year they have all been included in the one broadcast.

don't bother with this dipshit ..... he is the king of but but but .. derp derp derp
you could get the lass from Oztam to post in here herself & say the VFL ratings are flawed & falsely inflated ...
like she has indeed done in the e-mail she sent you

& he'd argue with her ... an Industry expert

he will not accept anything that says VFL is not all that ....

he is a ****
a dribbling wally
a tool

end of

[Xman]

How many times must I tell you? Its not me i, its straight from the horses mouth (Oztam) telling it like it is.


Maybe it can be used diffently, I dont Know. What I do know is what Jacinta said in my and your Emails. And as you can plainly see in that article . The Grand Final as the only AFL game that used that method in 2011.

while the football match itself is longer , how much better would it rate without a pre and post match segment dragging its averages back.

What Jacinta she is saying , when shes says its comparable is simply that the segment its called by a different name this year. Sports broadcasts have been having pre and post match sections for years. But up until this year they have all been included in the one broadcast.

don't bother with this dipshit ..... he is the king of but but but .. derp derp derp
you could get the lass from Oztam to post in here herself & say the VFL ratings are flawed & falsely inflated ...
like she has indeed done in the e-mail she sent you

& he'd argue with her ... an Industry expert

he will not accept anything that says VFL is not all that ....

he is a ****
a dribbling wally
a tool

end of

she responded to my questions too moron

its pretty clear the AFLs TV ratings have increased so dramatically for many reasons, as OZTAM clearly stated. A miinor cause maybe separating the pre game section, but given it actually doubled in length this year it was probably a pretty minor cause all round. The AFL still have the advantage of a shorter telecast so for the AFL to be ahead speaks volumes of their advantage in peak audience.

[Xman]

Read XMan,

http://www.tvtonight.com.au/2011/12/ozt ... usion.html

No mention of anything but the AFL Grand Final for 2011.

Here's the proof pussycat:


Friday:
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Seven News Seven 1,119,000 232,000 298,000 263,000 144,000 182,000
2 Today Tonight Seven 1,035,000 241,000 276,000 221,000 142,000 155,000
3 Nine News Nine 996,000 354,000 298,000 179,000 78,000 87,000
4 Home And Away Seven 896,000 243,000 244,000 173,000 119,000 117,000
5 A Current Affair Nine 862,000 312,000 236,000 165,000 78,000 72,000
6 Seven’s AFL: Rnd 24: Collingwood Vs Geelong Seven 815,000 10,000 512,000 4,000 152,000 136,000
7 ABC News ABC1 770,000 217,000 230,000 99,000 107,000 117,000
8 Silent Witness ABC1 766,000 205,000 196,000 152,000 104,000 109,000
9 Nine’s Live Friday Night Football Nine 620,000 431,000 *** 188,000 *** ***
10 The Big Bang Theory -Rpt Nine 600,000 190,000 206,000 109,000 48,000 46,000
11 The 7pm Project Ten 582,000 147,000 193,000 116,000 59,000 68,000
12 Hot Seat Nine 540,000 156,000 156,000 133,000 43,000 52,000
13 Collectors ABC1 527,000 145,000 153,000 94,000 58,000 76,000
14 Deal Or No Deal Seven 510,000 134,000 146,000 99,000 65,000 66,000
15 7.30 ABC1 504,000 151,000 145,000 72,000 57,000 80,000
16 Ten News At Five Ten 499,000 140,000 134,000 89,000 49,000 87,000
17 Better Homes And Gardens Seven 495,000 287,000 *** 207,000 *** ***
18 Case Sensitive: The Point Of Rescue ABC1 494,000 146,000 129,000 92,000 72,000 55,000
19 Sunrise Seven 415,000 105,000 103,000 99,000 46,000 61,000
20 The Renovators – How To Ten 399,000 91,000 133,000 61,000 58,000 57,000
21 Seven’s AFL: Rnd 24: Collingwood Vs Geelong – After The Game Seven 374,000 *** 258,000 *** 78,000 38,000
22 The Bold And The Beautiful Ten 369,000 110,000 115,000 67,000 36,000 41,000
23 Nine’s Friday Night Football Nine 363,000 274,000 *** 89,000 *** ***


http://www.tvtonight.com.au/2011/08/week-36-4.html

Notice that the "after the game" AFL telecast in this 2011 round actually outrated the NRLs 9.30pm game despite being on at 11.15pm

So, there you have it. The only difference in coding for AFL games this year is the pre-game split because the post-game split was already introduced in 2011......and what increase was seen when they coded the after game section? Minimal.

Bad luck Pussycat

[Xman]

Seven’s AFL: Rnd 4: West Coast Vs Essendon – After The Game Seven 253,000 *** 144,000 *** 43,000 66,000
http://www.tvtonight.com.au/2010/04/week-16-3.html

And above is from 2010. It was coded this way then too

[pussycat]

It would seem that first article posted was incorrect and there was a few other examples, or maybe the way I thought it works is wrong. But one thing is for sure the Analyst from Oztam is not. This pratice is used to increase ratings for an event. It a very iffy loophole, one that is used to gain an advantage over competitors. I would hardly be boasting about finding other examples if I was you.


I was unable to find other examples prior to 2012, theres probably a few other examples there, maybe they were one offs, ? if you look through 2012 they are littered with examples.


Ps That was 9 second game - the one delayed 2 hours

[Xman]

It would seem that first article posted was incorrect and there was a few other examples, or maybe the way I thought it works is wrong. But one thing is for sure the Analyst from Oztam is not. This pratice is used to increase ratings for an event. It a very iffy loophole, one that is used to gain an advantage over competitors. I would hardly be boasting about finding other examples if I was you.


I was unable to find other examples prior to 2012, theres probably a few other examples there, maybe they were one offs, ? if you look through 2012 they are littered with examples.


Ps That was 9 second game - the one delayed 2 hours

The Oztam analyst was correct and you were wrong. CH 7 have coded the AFL games for at least 2010 and 2011. The question is, where was the dramatic rise in ratings when they started? If it is so significant why didnt we see a huge rise then? The reason we didnt is obvious. It doesnt cause a significant rise because taking 20 minutes away from a 2 1/2 hr telecast results in a very small change.

If youre looking for evidence look at tvtonight for 2010 and 2011. The after game rating is on every friday.

Channel 9 have been doing a similar thing for the NRL every Friday night for years. They have 4 hrs of NRL each FN but split it into 2hr blocks. In truth the 4 hrs of NRL rates well for the first 2 hrs but poorly for the second 2hrs. They split them so their FN ratings dont average out to a fairly modest result. Amazing how no one questioned this tactic.

[pussycat]

The oztam was correct, and yes, it appears I was partly wrong. On the point about doing post match seperation previously.
But they know do pre/main/post game seperation on all 4 broadcasts to maximise ratings.

The NRL has two games of fotball ! thats not similar Its not even close to being similar. It no different to Perth and Adelaide getting there own matches. If they were AFL matches you would be whinging and whinning about overlapping matches - only we dont get a choice about which game we watch.

cut out the BSS. There will be significant effect. Half the people wont even turn the TV on to the start of the game proper.

[Xman]

The oztam was correct, and yes, it appears I was partly wrong. On the point about doing post match seperation previously.
But they know do pre/main/post game seperation on all 4 broadcasts to maximise ratings.

The NRL has two games of fotball ! thats not similar Its not even close to being similar. It no different to Perth and Adelaide getting there own matches. If they were AFL matches you would be whinging and whinning about overlapping matches - only we dont get a choice about which game we watch.

cut out the BSS. There will be significant effect. Half the people wont even turn the TV on to the start of the game proper.

If there was significant effect we would have seen it when they introduced the first splitting for game and post game. Did you notice a big difference in the last few years? No? Of course not. It will be minimal at best. The fact that you are saying the 10% rise on last year is entirely due to this coding is farcicle. We would have seen it last time.

As I said, the start of the AFLs games was change from 7:40 last year to 7:50 this year. This mean last year there was a 10 minute pre game period and this year there is a 20 mminute pregame period. Really, given this, if they hadnt split the pre-game separately this year there could have been a small drop in averages compared to last year. Therefore the net change by including the pre-game split this year would be very minimal.

And yes, 4 hours of Friday night NRL is split in to 2 two hour blocks, whether they are two games or not. NRL fans always crow about the live game but the ratings for the delayed game are embarrassing. Yes theyre delayed by 2 hours but Perth had their only game delayed by 3hrs and Adelaide 1.5hrs.