Aussies Rules participation in NSW/ACT overtakes Victoria
May 8, 2013, 1:06 pm
Yahoo!7
The AFL's bold move into the heart of Sydney may have started to pay dividends for the sport if Auskick participation rates are anything to go by.
Auskick kids in action. Photo: Getty Images
The AFL's bold move into the heart of Sydney's west may have started to pay dividends for the sport if Auskick participation rates are anything to go by.
Australian Rules football's aggressive drive to attract Sydney children is bearing fruit with AFL NSW/ACT now boasting a higher Auskick participation rate than Victoria or any other state.
Boosted by a 27.26 per cent total rise in Sydney, AFL NSW/ACT had a total of 48,965 participants in the football code's national introductory program in 2012.
But the growth wasn't restricted to the AFL's new frontier in the rugby league heartland of western Sydney, where there was 43 per cent growth, with south Sydney more than doubling its number of Auskickers.
The figures include club, school and after-school care Auskick programs.
It's been suggested the latter two have hurt junior clubs, but AFL NSW/ACT chief Tom Harley disagrees.
"Like anyone, we have to have different pathway opportunities for people to be involved," Harley told AAP.
"We are working behind the scenes really aggressively on our competition structures and our transition points from school into club.
"But that can't be our sole participation pathway, because society's telling us that isn't necessarily the way to go."
Harley paid tribute to the addition of Greater Western Sydney to the AFL and the Swans' rise to the 2012 AFL premiership as factors in the uptake.
The addition of a second AFL side has been key to the Australian Football League's attempt to increase its presence in Sydney.
"I think the oldest Auskick graduates have only just turned 18, so it's quite an immature market," former Geelong captain Harley said.
"If you look at our total participation across the board (last year), 70 per cent of those were under the age of 11."
With the Swans near the top of the ladder once again, more growth is expected in 2013.
But Harley knows full well that, unlike rugby league or soccer, the sport could easily lose traction **** youngsters just as quickly as it's gained it.
"We need to work on new ways to retain those participants, while recruiting new ones and, as I've always said to our guys, we're in the sports field in Sydney and we've got to be respectful."
An increase of 27.26% - it's the stuff GiantsRD would have wet dreams over had it been RL - but alas it's AFL and the winner is Sydaneeee!!!!!!!!!
Wow just wow
(GiantsRD slowly rocking backwards and forwards in the feotal position sobbing "It's not fair, it's not fair - why won't anybody baweieve me!")