Fight Club - Football TV Ratings (AFL vs NRL)

[Xman]

You must get alot from that do you? beating half the NRL's audience I mean

You'd of thought Ch.7 would of learnt from there mistakes.

Channel 7 get are getting better ratings than they had in the last deal, plus extra revenue from the ads shown on foxtel. How are they losing out?

Regionals are half the nRL audience are they? Hmm, how come they only add up to about 2/3rds of the metro FTA ratings?

The AFls regionals are about 1/3rd of their metro ratings.

So the difference in the regional ratings of the codes adds up to about 400k per round. Given that the regional advertising is worth much less than metro advertising I would say ch7 would be happy to be showing the AFL who are winning the metro ratings by some margin.

[pussycat]

These are the two matches I found that gave regional ratings,
NRL All Stars … 730 (add 78% for regionals)
NRL Sou v Cant … 543 (add 72% for regionals)

But even usig your flawed figures: you have 4.5 games per week to our 3, 3 of those live to our 1 and you still only come out 400 ahead =D> =D> =D>

Advertising revenue,
for regional NSW/Qld is more than SA, Brisbane is more than WA and Sydney is more tha Victoria.

[Xman]

These are the two matches I found that gave regional ratings,
NRL All Stars … 730 (add 78% for regionals)
NRL Sou v Cant … 543 (add 72% for regionals)

But even usig your flawed figures: you have 4.5 games per week to our 3, 3 of those live to our 1 and you still only come out 400 ahead =D> =D> =D>

Advertising revenue,
for regional NSW/Qld is more than SA, Brisbane is more than WA and Sydney is more tha Victoria.

Since when do we have 4.5 FTA matches?

Roy masters figures last year showed the regional rating for NRL are 2/3rds of the metro. This fits given the regional population is about 2/3rds the metro.

I've already posted the latest advertising revenue breakdowns for AFL v NRL states and cities. The difference is less than 20% for metro and about 25% for the entire states. This will not make up the difference in advertising time per game where the AFL almost triple the NRL.

[pussycat]

Sorry, that should read over 4 matches a round.


As I previously said they are the only matches I've had both lots of figures - and there nothing like it.

And I've already read your advertising breakdown and I can't work out, for the life of me, which oriffce your pulling them out of

[Xman]

Sorry, that should read over 4 matches a round.


As I previously said they are the only matches I've had both lots of figures - and there nothing like it.

And I've already read your advertising breakdown and I can't work out, for the life of me, which oriffce your pulling them out of

http://www.thinktv.com.au/SiteMedia/w3s ... r_2011.pdf

There's the breakdown of the advertising costs for each state and city. Sydney beats Melbourne but Perth/Adelaide beats Brisbane/GC. NSW/QLD beats the other states combine by about 20%. But this advantage won't overcome the almost 3 fold advantage each AFL game has in advertising time. this is confirmed in the following link:
http://www.smh.com.au/rugby-league/leag ... 1ln6r.html

[eelofwest]

Sorry, that should read over 4 matches a round.


As I previously said they are the only matches I've had both lots of figures - and there nothing like it.

And I've already read your advertising breakdown and I can't work out, for the life of me, which oriffce your pulling them out of

http://www.thinktv.com.au/SiteMedia/w3s ... r_2011.pdf

There's the breakdown of the advertising costs for each state and city. Sydney beats Melbourne but Perth/Adelaide beats Brisbane/GC. NSW/QLD beats the other states combine by about 20%. But this advantage won't overcome the almost 3 fold advantage each AFL game has in advertising time. this is confirmed in the following link:
http://www.smh.com.au/rugby-league/leag ... 1ln6r.html

NRL Metro

Sydney $577,597,088

Brisbane $283,258,091

Regional (and you say regional doesn't matter )

New South Wales $207,315,118

Queensland $115,558,314

Total revenue League states = $1183,728.611


AFL Metro

Melbourne $434,129,053

Adelaide $117,750,735

Perth $174,983,262


Regional (jack all regional revenue in VIC and AFL states )


Victoria $69,500,589

South Australia $18,272,479

West Australia $24,342,211

Northern Territories/ Tasmania $37,523,430

Total revenue AFL states = $876,501,759


So with more adds worked into NRL games and heaps more regional ratings in its arsenal its no surprise that the NRL will get close to the AFL tv deal.

[TLPG]

Let's assume that's per hour, Eel.

NRL - 1,183,728.611
AFL - 876,501.759

Now let's multiple NRL by two and AFL by three.

NRL - 2,367,457.222
AFL - 2,629,505.277

Not to mention that the AFL have three breaks for commercials and the NRL only has ONE!

Result, NRL will not break $1 Billion in it's deal. Statistically proven, and needed to be said.

[eelofwest]

Let's assume that's per hour, Eel.

NRL - 1,183,728.611
AFL - 876,501.759

Now let's multiple NRL by two and AFL by three.

NRL - 2,367,457.222
AFL - 2,629,505.277

Not to mention that the AFL have three breaks for commercials and the NRL only has ONE!

Result, NRL will not break $1 Billion in it's deal. Statistically proven, and needed to be said.

From what you posted its clear we will get 1bill minimum.

NRL - 2,367,457.222 = 1bill 16 team 1.2 18 team
AFL - 2,629,505.277 = 1.23bill 18 team

[TLPG]

15, idiot. The Warriors don't count because New Zealand are not part of the deal.

[Xman]

Let's assume that's per hour, Eel.

NRL - 1,183,728.611
AFL - 876,501.759

Now let's multiple NRL by two and AFL by three.

NRL - 2,367,457.222
AFL - 2,629,505.277

Not to mention that the AFL have three breaks for commercials and the NRL only has ONE!

Result, NRL will not break $1 Billion in it's deal. Statistically proven, and needed to be said.

From what you posted its clear we will get 1bill minimum.

NRL - 2,367,457.222 = 1bill 16 team 1.2 18 team
AFL - 2,629,505.277 = 1.23bill 18 team

That maybe games only but doesn't account for the 50% longer running time or over double advertising time of AFL games.

[piesman2011]

eelofwest let me show you something statistically.

Brisbane FTA revenue $283,258,091
population :2,100, 000
Total FTA revenue per person: revenue divided by population =$135 per person

regional Queensland FTA revenue $115,558,314
population: 2,300,000
Total FTA revenue per person: revenue divided by poplulation = $50 per person


revenue generated from FTA regional areas is often 1/3 to 1/2 that of metro areas.

NRL has 40% of total viewers from regional Australia
AFL has 25% of total viewers from regional Australia

With a similar amount of viewers and advertising the NRL will make only 2/3 of the AFL money

AFL makes about 450 million from FTA matches therefore the NRL will make about 300 million if they have similar advertising with 4 matches simulcast

With their current advertising which is less then half the amount of advertising so 4 simulcast matches on FTA would make about 150 million over 5 years.

Maybe SOO will pull this figure up by 50-100 million we will have to wait and see.

Foxtel might not be happy with only 4 matches exclusive and might not give the NRL much of a pay increase.

[pussycat]

50% Xman? try third(33%). And again witn the whinge abiout the longer game - and overlapping matches eating into each others rating - until it suits you. WELL HERE'S A FACT we can stage back to back games of a Friday night, or any other timeslot suitable - while you cant! It's the prime rating timeslot of a Friday night we can win the ratings for 4 Houurs - a quarter(25%) longer. And they win the ratings in the biggest TV advertising state in Australia - Sydney, which writes 5x the advertising that Adelaide does. The regional league areas more than double Adelaide.

When you have a captive audience of 2 or 3 million , then the sky's the limit as far as advertising goes, and we have four such events compared to your lone one.

Who knows, give it a few years and an add during Origin might be a squillion $ a second like the Super bowl

[TLPG]

Putting matches back to back on a Friday night is doomed to fail, Pussycat, because you deprive yourself of the extra game over the weekend. Total of the weekend the AFL would still beat you in dollar terms because it will still end up with more advertising time due to THREE breaks over the ONE break for the NRL! Triple the advertising time that not even the Friday night double header could make up!

So stick that where the sun doesn't shine.

[pookus]

Sorry, that should read over 4 matches a round.


As I previously said they are the only matches I've had both lots of figures - and there nothing like it.

And I've already read your advertising breakdown and I can't work out, for the life of me, which oriffce your pulling them out of

http://www.thinktv.com.au/SiteMedia/w3s ... r_2011.pdf

There's the breakdown of the advertising costs for each state and city. Sydney beats Melbourne but Perth/Adelaide beats Brisbane/GC. NSW/QLD beats the other states combine by about 20%. But this advantage won't overcome the almost 3 fold advantage each AFL game has in advertising time. this is confirmed in the following link:
http://www.smh.com.au/rugby-league/leag ... 1ln6r.html

NRL Metro

Sydney $577,597,088

Brisbane $283,258,091

Regional (and you say regional doesn't matter )

New South Wales $207,315,118

Queensland $115,558,314

Total revenue League states = $1183,728.611


AFL Metro

Melbourne $434,129,053

Adelaide $117,750,735

Perth $174,983,262


Regional (jack all regional revenue in VIC and AFL states )


Victoria $69,500,589

South Australia $18,272,479

West Australia $24,342,211

Northern Territories/ Tasmania $37,523,430

Total revenue AFL states = $876,501,759


So with more adds worked into NRL games and heaps more regional ratings in its arsenal its no surprise that the NRL will get close to the AFL tv deal.

If NRL numbers are so good why dont I ever hear you guys saying youll better the AFL deal.Simply because parity is the most you could hope for and we all know that aint gonna happen.When you compare revenues NRL is a cottage industy compared to AFL.

[Xman]

50% Xman? try third(33%). And again witn the whinge abiout the longer game - and overlapping matches eating into each others rating - until it suits you. WELL HERE'S A FACT we can stage back to back games of a Friday night, or any other timeslot suitable - while you cant! It's the prime rating timeslot of a Friday night we can win the ratings for 4 Houurs - a quarter(25%) longer. And they win the ratings in the biggest TV advertising state in Australia - Sydney, which writes 5x the advertising that Adelaide does. The regional league areas more than double Adelaide.

When you have a captive audience of 2 or 3 million , then the sky's the limit as far as advertising goes, and we have four such events compared to your lone one.

Who knows, give it a few years and an add during Origin might be a squillion $ a second like the Super bowl

FMD!!

What is 50% of 2 hrs? 1hr!!!

So to go from an NRL game to an AFL game in running time is an increase of 50%. Add to that each hour of AFL contains more ads anyway.

You may show 4 hrs of NRL on FN but the third and fourth hours rate dismally and rarely make the top 20.