214Four wrote:Here swans....
Below is a cut out from an article reporting on the best sports brands in Australia.
“In the last 10 years the AFL has run away [from the NRL] in terms of ability to generate revenue, viewing figures and memberships,” Haigh says.
“Right now the NRL is struggling comparatively.”
Despite the AFL dominance, the most valuable brand in the country comes from the NRL.
Haigh says he was surprised when the
Penrith Panthers emerged as the most valuable brand; it came out on top because of the methodology used by Brand Finance in compiling its list.
The Panthers are owned by the big Panthers Leagues Club, which turned over more than any other football-associated entity last year; it had revenue of $145.3 million and $84.8 million of this was from its poker machines.
Haigh suggests that Brand Finance considers revenue from poker machines to have less importance to brand value calculations than revenue from other sources, such as team shirts or branded caps. But the sheer weight of money flowing through the Panthers Group pushes it to the top of the list.
Second is the Collingwood Football Club, which is the biggest AFL club in the country in terms of revenue. It’s newly published financial results for the 2013 season show that Collingwood pulled-in $74.3 million this year.
Of this $22.2 million came from gaming and its social club while almost as much ($19.7 million) came from branded merchandise sales.
This compares to just $1.2 million in merchandise sales from the Panthers last year.
Despite ranking it second in terms of brand value, Brand Finance gives Collingwood a AAA brand rating. Collingwood is the only club in the top 20 to get a rating this high.
No A-League or Super Rugby club make the top 20, which gives an indication about how much more work they have to do to build their businesses. The other NRL clubs to make the list are the Canterbury-Bankstown Bulldogs ($34.5 million), Parramatta Eels ($21.3 million), Brisbane Broncos ($18.6 million), Canberra Raiders ($16.0 million) and Sydney Roosters ($14.5 million).
Check out at the bottom of the article. There is a list of the top sports brands in australia.
http://www.brw.com.au/p/marketing/AFL_c ... C9MWmepfaK
Panthers Group to sell clubs in attempt to ease $80m debt
LINDA SILMALIS THE SUNDAY TELEGRAPH APRIL 01, 2012 12:00AM
0
SHARE
expand
Share on facebook
YOUR FRIENDS' ACTIVITY
NEW! Discover news with your friends. Give it a try.
To get going, simply connect with your favourite social network: Facebook
Penrith Panthers Leagues Club
Penrith Panthers Leagues Club has expanded quickly and has large debts. Picture: John Fotiadis Source: The Daily Telegraph
THE days of the "superclub" are over - with the Panthers Group preparing to sell off some of its clubs to rid itself of $80 million debt and return to its core business of football.
Falling drink and food revenues, poker machine tax, smoking bans and the cost of servicing its debts have been blamed for the perilous financial position of the Panthers Group, also known as Penrith Rugby League Club Ltd.
Under a plan aimed at reducing the debt burden, the board laid the groundwork at its AGM on Thursday to sell off some assets by declaring 12 clubs in the group as "not core property".
The strategy is being driven by the group's chief executive officer, Warren Wilson, who told The Sunday Telegraph he wanted to refocus management back on rugby league and the football community.
The plan involves keeping the Panthers club at Penrith while reviewing the other 12.
Mr Wilson, formally appointed to the top job earlier this month, said the past practice of amalgamating clubs across the state was over and no longer financially viable. The board would consider each of the clubs to determine which ones would be de-amalgamated, he said.
"Limits on amalgamations, the pokies tax, changes to outdoor smoking, the GFC, rising interest rates -- the business conditions have been challenging and, quite simply, the board wants to go back to basics," Mr Wilson said.
"The reason the Penrith Rugby League Club exists is because of rugby league. That's what it was set up for and that's what we are going back to. A few years ago the centre of the wheel was to become this big business but somewhere we lost touch with the community and created a divide between the club and the football club."
Mr Wilson said he would be working with the Penrith Rugby League Football Club as part of the new strategy. The Panthers annual report posted last week said the key reason behind the proposed sale of assets was a $63 million loan that Panthers has to repay by June next year. The loan was part of a deal Panthers had entered with ING in 2007.
A new deal with the Torchlight Group gave Panthers an 18-month extension.
The Panthers Group has also posted losses of $61 million over the past eight years, including $9.5 million last year.
The report said the forecast profitability over the next few years was not enough for all of its debt to be retired.
"The board has concluded whilst the business is asset rich, (it) cannot generate sufficient free cash required to operate the group at its optimum."
http://www.dailytelegraph.com.au/sport/ ... 6315252406
so how does an NRL club make money to survive
Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes, Pokes,
no NRL in the top 3, time to take your med's failuredave
