Talking Footy

justanotherleaguefan wrote:

I give it about 2 weeks max before 7 do their thing. From 7's perspective
7 Wins The Rights -

Pro: 9, 10 & Foxtel go into competition against each other to get the scraps, 7 keeps the top shelf for itself, makes money from the second network auction. They can also set up a better simulcast deal with Foxtel then what they have with the AFL - in other words they can do a Wally Lewis and dictate terms.

Pro: they split the halo & steal part of 9's F2A ad base, grow their youth base

Con: they may be left with all the rights if the other networks don't want to bid - BUT - that auction would be a totally blind auction so that scenario is highly unlikely. All 3 parties would be left guessing as to what the others would be doing. Ask yourself - what are the consequences for each if they fail to get even part of the NRL package.

Con: temporary share price adjustment but they're big enough to cover it in the short term

7 Don't Win The Rights -

Pro: but by driving up the price they force 9 & 10 out of other programming (not just sports, but overall network

Pro: may kill off F&LR for 2018 auction

No cons, status quo obviously

Xman wrote:

justanotherleaguefan wrote:

I give it about 2 weeks max before 7 do their thing. From 7's perspective
7 Wins The Rights -

Pro: 9, 10 & Foxtel go into competition against each other to get the scraps, 7 keeps the top shelf for itself, makes money from the second network auction. They can also set up a better simulcast deal with Foxtel then what they have with the AFL - in other words they can do a Wally Lewis and dictate terms.

Pro: they split the halo & steal part of 9's F2A ad base, grow their youth base

Con: they may be left with all the rights if the other networks don't want to bid - BUT - that auction would be a totally blind auction so that scenario is highly unlikely. All 3 parties would be left guessing as to what the others would be doing. Ask yourself - what are the consequences for each if they fail to get even part of the NRL package.

Con: temporary share price adjustment but they're big enough to cover it in the short term

7 Don't Win The Rights -

Pro: but by driving up the price they force 9 & 10 out of other programming (not just sports, but overall network

Pro: may kill off F&LR for 2018 auction

No cons, status quo obviously

You've had a busy day Doc. Settle down a bit there champ! You "have an aneurysm"

justanotherleaguefan wrote:

I give it about 2 weeks max before 7 do their thing. From 7's perspective
7 Wins The Rights -

Pro: 9, 10 & Foxtel go into competition against each other to get the scraps, 7 keeps the top shelf for itself, makes money from the second network auction. They can also set up a better simulcast deal with Foxtel then what they have with the AFL - in other words they can do a Wally Lewis and dictate terms.

Pro: they split the halo & steal part of 9's F2A ad base, grow their youth base

Con: they may be left with all the rights if the other networks don't want to bid - BUT - that auction would be a totally blind auction so that scenario is highly unlikely. All 3 parties would be left guessing as to what the others would be doing. Ask yourself - what are the consequences for each if they fail to get even part of the NRL package.

Con: temporary share price adjustment but they're big enough to cover it in the short term

7 Don't Win The Rights -

Pro: but by driving up the price they force 9 & 10 out of other programming (not just sports, but overall network

Pro: may kill off F&LR for 2018 auction

No cons, status quo obviously

Xman wrote:

eelofwest wrote:

Please go in cheap Nine, would love to get rid of you once and for all. 10 put in a 20% overs so we can finally rid our self of these Merkins.
News Ltd getting desperate now, watch all the negative tv rights articles come up in the next phew weeks from News ltd papers.

http://www.dailytelegraph.com.au/sport/ ... 6349290817

Funny how you believe the positive "1.4b plus" articles but disregard the "less than a billion" articles as propaganda!

Beaussie wrote:

Xman wrote:

eelofwest wrote:

Please go in cheap Nine, would love to get rid of you once and for all. 10 put in a 20% overs so we can finally rid our self of these Merkins.
News Ltd getting desperate now, watch all the negative tv rights articles come up in the next phew weeks from News ltd papers.

http://www.dailytelegraph.com.au/sport/ ... 6349290817

Funny how you believe the positive "1.4b plus" articles but disregard the "less than a billion" articles as propaganda!

Hilarious isn't it.

TLPG wrote:

The ACMA and the ACCC will see right through that! :D

Xman wrote:

I keep RL people say that the increase in FTA rights will come because the networks will increase the number of games shown. This would be an attractive outcome for RL fans of course. But won't this cause a massive drop in payTV subscriptions?

Why would RL fans keep foxtel when they can see 4 or more FTA games? Yes I know the AFL already have 4 FTA games but they didn't increase the number of fta games in the last deal, they increased the number of payTV games from 3 to 9, attracting more subscriptions.

If the NRl get more FTA games, even if they show more foxtel games, this still may tip the scales for many RL subscribers who will cancel their subscriptions.

Therefore if the NrL get more from FTA they may actually get less from foxtel.

pussycat wrote:

Xman wrote:

I keep RL people say that the increase in FTA rights will come because the networks will increase the number of games shown. This would be an attractive outcome for RL fans of course. But won't this cause a massive drop in payTV subscriptions?

Why would RL fans keep foxtel when they can see 4 or more FTA games? Yes I know the AFL already have 4 FTA games but they didn't increase the number of fta games in the last deal, they increased the number of payTV games from 3 to 9, attracting more subscriptions.

If the NRl get more FTA games, even if they show more foxtel games, this still may tip the scales for many RL subscribers who will cancel their subscriptions.

Therefore if the NrL get more from FTA they may actually get less from foxtel.

It all works out the same for the NRL wether the money comes from Fox or FTA. Most likely though, they will have 4 each.