Talking Footy

pussycat wrote:

Then produce it!

They have! 1.253 billion dollars!

Xman wrote:

Fact: Roy Masters figures showed the NRL had 132M cummulative audience last year, including all rep games, SOO, Toyota cup, 7 viewable game slots per week, and a longer season. The AFL had 120M cummulative audience despite only having 4.5M time slots per week.

So in reality the figures are very close and will change for the better this year now the AFL have more time slots watchable
each weekend, plus more games per round.

BUT, here's the big factors, the AFL games go for 50% longer, so the rating hours are actually 264M for the NRL and 360M for the AFL. This means the AFLs network gets far more revenue per game, and because the AFL have far more natural breaks, far more ads per hour. These facts are irrefutable.

What you say is right, but you leave out a few things!

1- Advertising: The NRL is well in front.

2- Time slots: The NRL are currently in negotiations with 3 FTA networks , as well as Fox. Also we have an additional 32 matches in our competition.

3- Ratings : Its not that close when regionals are included .

4 - Pay TV we are light years ahead in this department.

5 - Rep football: you have nothing in this area.

+ We have 4 of the highest rating sporting events in the coutry - you have one.

pussycat wrote:

Xman wrote:

Fact: Roy Masters figures showed the NRL had 132M cummulative audience last year, including all rep games, SOO, Toyota cup, 7 viewable game slots per week, and a longer season. The AFL had 120M cummulative audience despite only having 4.5M time slots per week.

So in reality the figures are very close and will change for the better this year now the AFL have more time slots watchable
each weekend, plus more games per round.

BUT, here's the big factors, the AFL games go for 50% longer, so the rating hours are actually 264M for the NRL and 360M for the AFL. This means the AFLs network gets far more revenue per game, and because the AFL have far more natural breaks, far more ads per hour. These facts are irrefutable.

What you say is right, but you leave out a few things!

1- Advertising: The NRL is well in front.

2- Time slots: The NRL are currently in negotiations with 3 FTA networks , as well as Fox. Also we have an additional 32 matches in our competition.

3- Ratings : Its not that close when regionals are included .

4 - Pay TV we are light years ahead in this department.

5 - Rep football: you have nothing in this area.

+ We have 4 of the highest rating sporting events in the coutry - you have one.

1. Have you got a link for this?

2. True. One is already committed to the AFL. The other two are not exactly flush with cash!

3,4,5. Wrong! These are already included in Roy Masters figures. What we do know is that the entire AFL heartland regional audience is not included in these figures.

Regional free-to-air figures for the NRL the past two years were 38 million. The AFL's were 23 million this year

although rugby league's massive State of Origin ratings are included in NRL totals. However, the popularity of the NRL on pay TV has been the biggest driver of growth, with the total Fox Sports audience rising from 29 million to 33 million this year. AFL pay TV numbers have also increased, up 3 million, but from a lower base of 16 million to 19 million

Read more: http://www.smh.com.au/rugby-league/leag ... z1q5Sfr7AD

Furthermore, ads are where the money is:
For the NRL to receive as much in free-to-air rights as Seven paid for AFL, it must create more advertising opportunities. Roy says:

There are about 80 commercials in an AFL match, which is divided by quarters, compared with 34 in the NRL

So, as I said, the totals Roy quotes, which are very similar for both codes, already take in to account the longer NRL season, SOO and rep games. What they do not account for is the longer running time of each AFL game, and the far greater number of ads in each AFL game when compared to NRL games.

http://www.tvtonight.com.au/2012/03/sat ... -2012.html

A fantastic result for the AFL game last night!

574k and 5th on FTA last night for a game that:

- was up against a live ad free foxtel game which should get ratings of 200k
- was on Saturday night, a lower rating game than Friday
- doesnt include 7 mate ratings for NSW and QLD
- was for a game with two Sydney teams which was expected to be a smashing, and was less than competitive!

What a great result! =D>

According to https://mobile.twitter.com/#!/mediaweekaus 7mate got 82k in Sydney and 33k in Brisbane. Fantastic for second digital channels. So the game is up to 689k with foxtel ratings yet to be included! =D>

Fox footy was 196k according to https://mobile.twitter.com/#!/mediaweekaus

So round 1 game one on Saturday night between two Sydney teams rated 885k! =D> =D> =D> =D> =D>

That's why we got 1.25b right there!

Xman wrote:

pussycat wrote:

Xman wrote:

Fact: Roy Masters figures showed the NRL had 132M cummulative audience last year, including all rep games, SOO, Toyota cup, 7 viewable game slots per week, and a longer season. The AFL had 120M cummulative audience despite only having 4.5M time slots per week.

So in reality the figures are very close and will change for the better this year now the AFL have more time slots watchable
each weekend, plus more games per round.

BUT, here's the big factors, the AFL games go for 50% longer, so the rating hours are actually 264M for the NRL and 360M for the AFL. This means the AFLs network gets far more revenue per game, and because the AFL have far more natural breaks, far more ads per hour. These facts are irrefutable.

What you say is right, but you leave out a few things!

1- Advertising: The NRL is well in front.

2- Time slots: The NRL are currently in negotiations with 3 FTA networks , as well as Fox. Also we have an additional 32 matches in our competition.

3- Ratings : Its not that close when regionals are included .

4 - Pay TV we are light years ahead in this department.

5 - Rep football: you have nothing in this area.

+ We have 4 of the highest rating sporting events in the coutry - you have one.

1. Have you got a link for this?

2. True. One is already committed to the AFL. The other two are not exactly flush with cash!

3,4,5. Wrong! These are already included in Roy Masters figures. What we do know is that the entire AFL heartland regional audience is not included in these figures.

Regional free-to-air figures for the NRL the past two years were 38 million. The AFL's were 23 million this year

although rugby league's massive State of Origin ratings are included in NRL totals. However, the popularity of the NRL on pay TV has been the biggest driver of growth, with the total Fox Sports audience rising from 29 million to 33 million this year. AFL pay TV numbers have also increased, up 3 million, but from a lower base of 16 million to 19 million

Read more: http://www.smh.com.au/rugby-league/leag ... z1q5Sfr7AD

Furthermore, ads are where the money is:
For the NRL to receive as much in free-to-air rights as Seven paid for AFL, it must create more advertising opportunities. Roy says:

There are about 80 commercials in an AFL match, which is divided by quarters, compared with 34 in the NRL

So, as I said, the totals Roy quotes, which are very similar for both codes, already take in to account the longer NRL season, SOO and rep games. What they do not account for is the longer running time of each AFL game, and the far greater number of ads in each AFL game when compared to NRL games.

Your entire argument is based on benefits the AFL gets from its extra current FTA coverage and the ARL current position.

an advantage of 12m viewers - or around 10% is not a little thing, certainly not as close as you try to make out.

CH.7 are generally regarded as the wealtiest Tv station, not one stuggling for cash. Lachlan Murdoch is not about to change the fortunes of C10 around without a major sport . And Lachlan Has made it clear what one he wants.

The regional figures is obviously a printing error.

The NRL are currently working on ways to counter any advantage the AFL may have with advertising

I think I posted the figures for adds earlier in this thread. Pg. 4-11?
http://www.thinktv.com.au/SiteMedia/w3s ... r_2011.pdf

Lol the regional figure is a misprint but the total is not? Hahahahaha!

I have shown you figures that were published by an NRL media personality. They show that despite the NrL including more viewable games, a longer season, rep games, live games, targeted games and SOO, their advantage is only 10%. But this 10% advantage doesn't take into account the fact each AFL game goes for 50% longer and includes almost triple the advertising time.

Ch7 are not going to buy many NRL games, if at all. They have targeted their sport. Ch9 and ch10 will fight it out but repeated reports have shown the ch10 is not cashed up and neither is ch9. Foxtel have stated they will not pay much more because they already have captured the market.

This first AFL game last night got ratings of almost 900k on a lower rating night, with a single game, that targeted one state which is not a heartland state. This is beyond the capability of the NRL, let alone the advertising space advantage we have.

Xman wrote:

Lol the regional figure is a misprint but the total is not? Hahahahaha!

I have shown you figures that were published by an NRL media personality. They show that despite the NrL including more viewable games, a longer season, rep games, live games, targeted games and SOO, their advantage is only 10%. But this 10% advantage doesn't take into account the fact each AFL game goes for 50% longer and includes almost triple the advertising time.

Ch7 are not going to buy many NRL games, if at all. They have targeted their sport. Ch9 and ch10 will fight it out but repeated reports have shown the ch10 is not cashed up and neither is ch9. Foxtel have stated they will not pay much more because they already have captured the market.

This first AFL game last night got ratings of almost 900k on a lower rating night, with a single game, that targeted one state which is not a heartland state. This is beyond the capability of the NRL, let alone the advertising space advantage we have.

Here is a link that shows Friday night football on 1.2million views, now that is normal for NRL, This was built up as a historic moment for the AFL and 900k is a poor result in a stand alone round.

http://www.thinktv.com.au/SiteMedia/w3s ... 202012.pdf

And most of these viewers were from AFL Heartland link is here.
If you add the regionals to the 574,000 then you come out to almost 900k as you stated

http://www.tvtonight.com.au/2012/03/sat ... -2012.html

I cant see how the AFL would be happy with this result.

Imagine they put NRL at a decent hour in Melbourne Perth and Adelaide, no contest comes to mind lol.

eelofwest wrote:

Xman wrote:

Lol the regional figure is a misprint but the total is not? Hahahahaha!

I have shown you figures that were published by an NRL media personality. They show that despite the NrL including more viewable games, a longer season, rep games, live games, targeted games and SOO, their advantage is only 10%. But this 10% advantage doesn't take into account the fact each AFL game goes for 50% longer and includes almost triple the advertising time.

Ch7 are not going to buy many NRL games, if at all. They have targeted their sport. Ch9 and ch10 will fight it out but repeated reports have shown the ch10 is not cashed up and neither is ch9. Foxtel have stated they will not pay much more because they already have captured the market.

This first AFL game last night got ratings of almost 900k on a lower rating night, with a single game, that targeted one state which is not a heartland state. This is beyond the capability of the NRL, let alone the advertising space advantage we have.

Here is a link that shows Friday night football on 1.2million views, now that is normal for NRL, This was built up as a historic moment for the AFL and 900k is a poor result in a stand alone round.

http://www.thinktv.com.au/SiteMedia/w3s ... 202012.pdf

And most of these viewers were from AFL Heartland link is here.
If you add the regionals to the 574,000 then you come out to almost 900k as you stated

http://www.tvtonight.com.au/2012/03/sat ... -2012.html

I cant see how the AFL would be happy with this result.

That is normal for the NRL by using two live targeted games showing the Broncos every week. Yet they struggle to get 700k from 7 million heartland people.

The AFL got 900k from a single game with two teams from a non heartland state.

Try adding the AFL regionals to that total too. Oh that's right, most of them aren't even counted!

And finally, remember there was 38k at the game too. The NRL fans barely attend their games. They'd rather stay home and be counted as ratings!

Xman wrote:

eelofwest wrote:

Xman wrote:

Lol the regional figure is a misprint but the total is not? Hahahahaha!

I have shown you figures that were published by an NRL media personality. They show that despite the NrL including more viewable games, a longer season, rep games, live games, targeted games and SOO, their advantage is only 10%. But this 10% advantage doesn't take into account the fact each AFL game goes for 50% longer and includes almost triple the advertising time.

Ch7 are not going to buy many NRL games, if at all. They have targeted their sport. Ch9 and ch10 will fight it out but repeated reports have shown the ch10 is not cashed up and neither is ch9. Foxtel have stated they will not pay much more because they already have captured the market.

This first AFL game last night got ratings of almost 900k on a lower rating night, with a single game, that targeted one state which is not a heartland state. This is beyond the capability of the NRL, let alone the advertising space advantage we have.

Here is a link that shows Friday night football on 1.2million views, now that is normal for NRL, This was built up as a historic moment for the AFL and 900k is a poor result in a stand alone round.

http://www.thinktv.com.au/SiteMedia/w3s ... 202012.pdf

And most of these viewers were from AFL Heartland link is here.
If you add the regionals to the 574,000 then you come out to almost 900k as you stated

http://www.tvtonight.com.au/2012/03/sat ... -2012.html

I cant see how the AFL would be happy with this result.

That is normal for the NRL by using two live targeted games showing the Broncos every week. Yet they struggle to get 700k from 7 million heartland people.

The AFL got 900k from a single game with two teams from a non heartland state.

Try adding the AFL regionals to that total too. Oh that's right, most of them aren't even counted!

And finally, remember there was 38k at the game too. The NRL fans barely attend their games. They'd rather stay home and be counted as ratings!

The AFL don't even come close on regionals and you know it. here a link on Friday night football and this doesn't included regional http://www.tvtonight.com.au/2012/03/fri ... -2012.html. NRL normal friday night game 646k verse AFL stand alone round and built as historic moment only 574k.

Add the 2 biggest regionals in NSW and QLD and its Game over 1.2+million viewers. Add NRL games to perth Melbourne and other states at a decent hour and your done.

Regional free-to-air figures for the NRL the past two years were 38 million. The AFL's were 23 million this year

Read more: http://www.smh.com.au/rugby-league/leag ... z1q5Sfr7AD

This was Roy Masters last year, despite the fact not all areas of the AFL heartland are counted. Don't give me this bs theAFL regionals aren't significant! Over a season plus finals that ends up being 820k per round.

The AFL got 885k with one game on a Saturday (not the better rating FN) without the need to target each AFL heartland city like the NRL do every FN with 2 games.

And don't give me this historic game bs. It was a very one sided game as expected and would have dipped in ratings significantly over the 3 Hours.

Xman wrote:

Regional free-to-air figures for the NRL the past two years were 38 million. The AFL's were 23 million this year

Read more: http://www.smh.com.au/rugby-league/leag ... z1q5Sfr7AD

This was Roy Masters last year, despite the fact not all areas of the AFL heartland are counted. Don't give me this bs theAFL regionals aren't significant! Over a season plus finals that ends up being 820k per round.

The AFL got 885k with one game on a Saturday (not the better rating FN) without the need to target each AFL heartland city like the NRL do every FN with 2 games.

And don't give me this historic game bs. It was a very one sided game as expected and would have dipped in ratings significantly over the 3 Hours.

You have just proved my point that the regionals for NRL are way bigger then AFL, i linked you 2 links that show non regional ratings for nrl friday and AFL saturday stand alone round historic game moment what ever it was lol.

You have not disproved what i have posted that if you add regionals to the argument AFL are even further away in the ratings battle. And your link doesn't work btw.

eelofwest wrote:

Xman wrote:

Regional free-to-air figures for the NRL the past two years were 38 million. The AFL's were 23 million this year

Read more: http://www.smh.com.au/rugby-league/leag ... z1q5Sfr7AD

This was Roy Masters last year, despite the fact not all areas of the AFL heartland are counted. Don't give me this bs theAFL regionals aren't significant! Over a season plus finals that ends up being 820k per round.

The AFL got 885k with one game on a Saturday (not the better rating FN) without the need to target each AFL heartland city like the NRL do every FN with 2 games.

And don't give me this historic game bs. It was a very one sided game as expected and would have dipped in ratings significantly over the 3 Hours.

You have just proved my point that the regionals for NRL are way bigger then AFL, i linked you 2 links that show non regional ratings for nrl friday and AFL saturday stand alone round historic game moment what ever it was lol.

You have not disproved what i have posted that if you add regionals to the argument AFL are even further away in the ratings battle. And your link doesn't work btw.

I never disputed the NRL regionals are more. However they are not double despite the NRL regionals including two targeted games. They would be even closer if all AFL regional populations were counted.

Your link is for only part of the AFL telecast. It was simulcast on 7mate and fox footy. All these add up to 885k, some 200k more than the NRL despite being on Saturday and including teams from one state. A sad result for the NRL that's for sure.

X man , you seem very excited for someone who redily adbmits the NRL has a 12% larger audience, and that is despite currently having ony 3 matches on FTA TV.

If TV were affected to any great extent by time then the Australian Cricket Board would be zillionares.