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Beaussie wrote: Sat Jul 09, 2022 4:15 pm100%Fred wrote: Sat Jul 09, 2022 2:37 pmBeaussie wrote: Sat Jul 09, 2022 2:03 pm
Oh yeah, expect the next broadcast right to see some serious interest and $$$ coming from the regional affiliates like Prime, WIN or Southern Cross.
Ever noticed the quality of advertising when in a regional area lol. The local butcher or fruit market advertising must pay some serious coin for those kind of ads. lol
Well that’s why media buyers focus on metro figures. That is where the money is. It’s a concentrated market with great reach. Regional areas are spread across a wide area. 40 seconds on prime Albury is worth a lot less than 30 seconds on prime metro. There’s a reason for that. When media buyers sell blocks of time they throw in the regional as steak knives to the big companies/buyers.
OzTAM metros are what the networks look to along with media buyers looking to sell advertising. Everyone knows that.
which is true..Fred wrote: Sat Jul 09, 2022 5:03 pmOkay - metro - can be categorised as one market. Regional is a broad market covering a very large area.
8.2million people are not just steak knives lolFred wrote: Sat Jul 09, 2022 5:34 pmAs I said - for big multi nationals - regionals are just the steak knives
Fred wrote: Sat Jul 09, 2022 5:03 pmOkay - metro - can be categorised as one market. Regional is a broad market covering a very large area.
![:[]](./images/smilies/th_iwstupid.gif "With Stupid"){kind=small}
nearly 8.7 Millionleeroy*NRL* wrote: Sat Jul 09, 2022 5:44 pm8.2million people are not just steak knives lolFred wrote: Sat Jul 09, 2022 5:34 pmAs I said - for big multi nationals - regionals are just the steak knives
8.7mill well there ya go.truthbomber wrote: Sat Jul 09, 2022 5:50 pmnearly 8.7 Millionleeroy*NRL* wrote: Sat Jul 09, 2022 5:44 pm8.2million people are not just steak knives lolFred wrote: Sat Jul 09, 2022 5:34 pmAs I said - for big multi nationals - regionals are just the steak knives
the ACT is part of the SNSW ratings group
yepleeroy*NRL* wrote: Sat Jul 09, 2022 5:52 pm8.7mill well there ya go.truthbomber wrote: Sat Jul 09, 2022 5:50 pmnearly 8.7 Million
the ACT is part of the SNSW ratings group
I did not know ACT was allocated to SNSW
leeroy*NRL* wrote: Sat Jul 09, 2022 5:44 pm8.2million people are not just steak knives lolFred wrote: Sat Jul 09, 2022 5:34 pmAs I said - for big multi nationals - regionals are just the steak knives
yetFred wrote: Sat Jul 09, 2022 6:13 pmleeroy*NRL* wrote: Sat Jul 09, 2022 5:44 pm8.2million people are not just steak knives lolFred wrote: Sat Jul 09, 2022 5:34 pmAs I said - for big multi nationals - regionals are just the steak knives
You’re missing the point - it’s not the number it’s the wide area that takes in that area. So when you are looking at selling advertising that is really important. You could double it - that’s not the point if it’s a really big area. Having 10 million covering all regional Australia is not the same as, or as good as, 5 million in a 50 klm radius
Nah. I’ve never heard or seen anyone debate the nightly news battle for instance, between WIN and Prime news in regional NSW. Seven news vs Nine news in Perth on the other hand matters and is discussed regularly. It’s just the way it is. No one really cares for the regionals.truthbomber wrote: Sat Jul 09, 2022 6:24 pmyetFred wrote: Sat Jul 09, 2022 6:13 pm
You’re missing the point - it’s not the number it’s the wide area that takes in that area. So when you are looking at selling advertising that is really important. You could double it - that’s not the point if it’s a really big area. Having 10 million covering all regional Australia is not the same as, or as good as, 5 million in a 50 klm radius
you blithering fuck.wit
regional NSW is a more valuable market to advertisers 792K square kms
then Perth ( 2nd biggest derps n oopsies market on the planet ) 6K square kms