seems parra was right ..... it is 180 millioneelofwest wrote:More info below Pies.piesman2011 wrote:Unfortunately for all of us here debating which code got the better deal, we do know the exact amount of money for the NRL naming/most of the online content. From all reports it is close to 100 million but could be anywhere from 100 -180 million (I think 150 would be max but what do I know).
the NRL will also be getting revenue from our online tablet/phone service.
http://www.zdnet.com/au/telstra-denies- ... 000008658/THE NRL's new media rights deal has put the game within shouting distance of the AFL's rich broadcast deal - considered the standard bearer of modern rights contracts - and places further pressure on the NRL to raise the salary cap.
ARLC commissioner John Grant confirmed Telstra had extended its major sponsorship yesterday while revealing fans will also be able to watch games live on their mobile phones and tablets.
The announcement came as the latest round of collective bargaining was taking place between the NRL and the players association across town.
By securing Telstra as a naming rights sponsor and building a new media element into the deal, the ARLC has secured the latest round of a series of contract negotiations that will ultimately see the game rival the AFL's much vaunted $1.25 billion deal.
"We have still got radio and international rights there to go, and New Zealand rights to come yet,'' Grant said.
"Our assessment is that we will be $1.2 billion plus at the end of all that.
"It's a wonderful outcome.''
Grant's enthusiasm is well placed.
When the NRL first began its broadcasting negotiations the AFL figure was dismissed as unachievable, despite the interest from all three networks.
And while there are differences in both the NRL and AFL deals that make an "apples for apples'' comparison next to impossible, the ARLC is ecstatic with the outcomes.
It naturally led to discussions on how it would affect the current round of collective bargaining negotiations, where the players association is pushing for a 20 per cent pay rise.
While Grant acknowledged there would be an expectation to bankroll the extra funds into the salary cap, he said it was "not necessarily'' the case.
"That's the discussion we're having with the players at the moment and given we're mid-negotiations it's not appropriate for me to comment on that,'' he said.
"What I will say is the AFL has been in the business, on significant incomes, for 15 years and we have just started."
Both the AFL and NRL contracts contain contra deals, making comparisons difficult.
For example, the AFL has an IPTV element built into its contract, allowing one game per week to be shown on its website. But it receives no revenue for it.
The NRL will receive revenue from tablet viewers, who will have to subscribe through an app.
Telstra and the Australian Rugby League Commission (ARLC) today signed a five-year rights deal for the broadcasting of live matches on mobiles and tablets for close to AU$180 million.
The negotiations for the rights had been taking place since last year and, at the time, Optus had pre-emptively taken the National Rugby League (NRL) to court seeking to prove that its TV cloud-recording application TV Now was not a breach of the NRL's copyright. The app allowed iPhone users to play live broadcast content within two minutes of it going to air. Telstra became a party to the case on the NRL's side because of the negotiations over broadcasting rights.
Optus ultimately lost the case and had subsequently shut down the TV Now app and, at the time, Telstra welcomed the ruling and what it would mean for broadcasting rights in the digital space.
Today, Telstra and the ARLC wouldn't disclose the value of the new deal, but said that it was worth double the 2007 agreement, which was reportedly worth AU$90 million, putting the deal at around AU$180 million and close to the value of the agreement Telstra had signed with the Australian Football League (AFL) for its mobile broadcast rights.
& I read somewhere the revenue shared arrangement for non telstra customers accessing the NRL .. could be worth as much as 20 million to the NRL ova the 5 years
bringing the value of our naming & online rights .... to 200 million for the next 5 years
add this to the 1.025 billion for Aust TV
& add 100 to 150 million from the kiwis
15 million for radio
& we're at .... 1.340 Billion to 1.390 Billion
gawd stuff me swinging .... what a result
Stand & applaud the ARLC people ... stand & applaud =D> =D> =D>
