Phelpsy wrote:So what does constitute reasonable success for the AFL in Sydney. Crowds are over 20000 consistently for most games, membership at all time highs? One kpi would be increased media coverage of AFL in general , not just Sydney teams and scandals . That could be better. But certainly swans have carved a nice market for themselves , a bit like victory in Melbourne had done. If your into victory and soccer you see enough of it and crowds are good , and more coverage when they are performing ... However if you're not into soccer you see a bit in press here and there but you know it's around . Averages may be lower in 2012 to other years but I think averages do that from year to year ... I wonder how they compare to when the swans first started in Sydney ? That would show growth I think .. But yes , several years of growth or decline are good indicators but like most stats you have to consider context. Anyway my two bobs worth .
success ?
plain n simple a wider acceptance by the broader sporting public which they have not achieved even 30 years on
apart from about 25K people who are members or regular attenders of games in the city
they have not been given as much as a raised eye brow by the rest ... most of the time & this is for a team thats gone pretty good for a long period of time now
I've said it before
if you can't even get a decent number of casual lounge lizzard interested enough to push a button on a remote to watch one of their games on tv
you have failed
the very vast majority of people in Sydney , do not on a daily basis discuss the swines at the water cooler at the office , or in the pub after work ..or in the play ground at school
this mob has been shoved down the throats of sydneysiders for 30 years
great coverage on tv
favourable positive press coverage , the media rarely write a bad thing about the swines
great on field
& the bill for this over the last 30 is huge
the VFL has invested a monster amount of coin to succeed in sydney
& yet
you can combine their at ground attendance & interest on tv , & still not come up with 100K sets of eyes
& even after they win the comp
they still only bank 100K in profits
this is
failure .... plain ... & simple
