AFL & NRL Footy TV Ratings - 2026

AFL - Australian Football League TV Ratings, NRL - National Rugby League TV Ratings, FFA - Football Federation Australia TV Ratings, ARU - Australian Rugby Union TV Ratings.
WookieReturns
Coach
Coach
Reactions:
Posts: 1182
Joined: Wed Dec 12, 2012 7:22 am
Team: Carlton
Location:
Contact:

Re: AFL & NRL Footy TV Ratings - 2026

Post by WookieReturns »

Fred wrote: Tue Jun 02, 2026 4:58 pm

They are still estimates though yes - so 1 person viewing equates to 3000 estimated viewers. Inferential statistics yes?
Yes its literally a survey. 12,000 homes are extrapolated out to the rest of the population.
User avatar
Beaussie
Site Admin
Site Admin
Reactions:
Posts: 9885
Joined: Fri Nov 19, 2004 6:38 pm
Team: Sydney Swans
Location: Sydney

Re: AFL & NRL Footy TV Ratings - 2026

Post by Beaussie »

Monday 1 June

Footy shows outside of the top 30.

Program Network Average Total TV

AFL

FOOTY CLASSIFIED -MON NINE 168,000

THE AGENDA SETTERS - ENCORE SEVEN 123,000
THE AGENDA SETTERS SEVEN 103,000


NRL

100% FOOTY Nine 176,000

THE AGENDA SETTERS: RUGBY LEAGUE - ENCORE SEVEN 64,000
THE AGENDA SETTERS: RUGBY LEAGUE SEVEN 31,000
User avatar
leeroy*NRL*
Moderator
Moderator
Reactions:
Posts: 7605
Joined: Mon Jan 19, 2015 2:54 pm
Team: St George Illawarra Dragons
Location: Gold Coast

Re: AFL & NRL Footy TV Ratings - 2026

Post by leeroy*NRL* »

WookieReturns wrote: Tue Jun 02, 2026 8:50 pm
leeroy*NRL* wrote: Tue Jun 02, 2026 2:16 pm
Simple and easy to understand below >>>>>

Traditional & Connected TV (e.g., Nielsen, OzTAM, BARB)

Reach: Counts unique viewers who tune in for a minimum of 1 consecutive minute (or >15 seconds for broadcast video on demand / BVOD)

Average Viewership: The sum of all individuals watching each minute, divided by the total duration of the program.
Actually not quite. Average viewership is the total sum who watch for a minimum period of time, in this case 15 minutes.
ok 15 min's (that is actually a better estimate i guess)
Terry
Coach
Coach
Reactions:
Posts: 5162
Joined: Wed Jun 29, 2016 6:19 pm
Team: Wests Tigers
Location:

Re: AFL & NRL Footy TV Ratings - 2026

Post by Terry »

For clarity below is the definitive reasoning behind TV ratings reach V average numbers. It is made by TV Blackbox boss and broadcast expert Rob McKnight. His last paragraph says it all:

The Industry Spin: McKnight points out that networks push "reach" figures for PR spin because it yields massive, inflated numbers. However, when it comes down to a definitive ratings win, true industry professionals and news outlets only recognize the average audience size.

Read the whole article folks. The argument is over!!



Australian television and media commentator Robert McKnight argues that a program’s success should be judged by its average audience rather than its reach. He strongly criticizes the industry’s shift toward promoting reach, stating that network executives use it to spin false narratives and that no legitimate claim to a ratings win is based on it.

In his Media McKnight commentary on TV Blackbox, McKnight specifically highlighted these key points: The Definitions:Average Audience represents the true, consistent number of viewers who watch a show from start to finish. It measures actual, engaged viewership.

Reach represents the cumulative, unique number of people who tune in for a much shorter, fractional period (e.g., watching just one minute of broadcast TV or 15 seconds of BVOD).

The Industry Spin: McKnight points out that networks push "reach" figures for PR spin because it yields massive, inflated numbers. However, when it comes down to a definitive ratings win, true industry professionals and news outlets only recognize the average audience size.
User avatar
Beaussie
Site Admin
Site Admin
Reactions:
Posts: 9885
Joined: Fri Nov 19, 2004 6:38 pm
Team: Sydney Swans
Location: Sydney

Re: AFL & NRL Footy TV Ratings - 2026

Post by Beaussie »

Another big Thursday night tv ratings win for the AFL, with Adelaide winning a close game against Geelong. The Thursday night trend of AFL games outrating the NRL continues following Manly defeating South Sydney last night.


Thursday 4 June

SEVEN’S AFL: THURSDAY NIGHT FOOTBALL Seven 1,764,000 697,000 95,000

THURSDAY NIGHT NRL LIVE Nine 1,393,000 609,000 129,000
Post Reply