‘We talked about going amateur’: Rugby Australia records $27m loss
By Tom Decent
April 29, 2021
Rugby Australia has announced a $27.1 million loss for 2020, with chairman Hamish McLennan saying a period that was significantly affected by COVID-19 could have resulted in the code in Australia going amateur.
Speaking at RA’s annual general meeting on Thursday, McLennan also criticised unnecessary spending by previous administrations and said they had not invested enough in grassroots rugby.
‘We openly talked about the game becoming amateur’: Hamish McLennan says the governing body’s balance sheet was ‘horrible’.CREDIT:EDWINA PICKLES
McLennan, who was formally elected chairman at the meeting after he was appointed by the board as a casual vacancy in June last year, said the game had been in dire trouble.
“We were very nervous,” he said. “Had we not been able to get cost out of the business and get some certainty into some of our revenue numbers ... we openly talked about the game becoming amateur. It was a real possibility. It wasn’t just idle talk.
“It was very challenging and probably one of the most challenging periods I’ve had in my business career. We’re by no means happy with where we’re at but at the end of the day, it is what it is. We’ve caught the falling knife and know what we need to do is turn the rest of it around.”
McLennan called the governing body’s balance sheet “horrible”, revealing the game had suffered a 41 per cent drop in revenue ($45.7m) in 2020.
The loss of earnings was a result of major cuts in broadcast revenue due to fewer home Tests and a significant drop in gate-takings during the global pandemic, which meant no Super Rugby matches were played from March until July and Test matches were also cancelled.
By way of comparison, New Zealand Rugby announced on Thursday it had last year made a loss of NZ$34 million ($A31.6m), a 26 per cent decline.
“It’s a tough set of results during a nightmare COVID-19 year,” McLennan told the Herald. “In truth, the balance sheet is horrible but we’ve kept the game alive and we’re fighting on and making real progress.
“All codes have lost money, which is a fact of life. This highlights the importance of finalising a private equity deal and strengthening our balance sheet. We knew it was going to be brutal ... it’s not really a surprise.”
The revenue decline came as RA cut $31.2m in costs, including staff ($9.9m), player costs ($7.7m) and member union funding ($8.1m).
McLennan said the cuts had been necessary to keep the game afloat and that money was being wasted, even before the pandemic.
“We’ve cut $30m of costs out of RA and it’s operating better than before,” McLennan said. “I lament the fact that in good times we could have easily put $20m to $30m into grassroots rugby, which was a missed opportunity over the years.”
Asked whether player pay cuts would be considered as a measure to reduce costs in the future, McLennan said: “Yep. I think the priority is grassroots. We want to alleviate some pressure at a Super level if we can. We’re not going to be giving out tens of millions of dollars to players and/or clubs.”
As flagged by the Herald earlier this month, Jane Wilson, Karen Penrose and Matthew Hanning have been appointed as new board members. One-time Wallabies captain David Codey has become RA’s new president, replacing Tim Gavin.
On a day when NZR gave the green light for plans to sell a 12.5 per cent stake of its commercial rights to Silver Lake Partners for $NZ387.5m ($361.2m), McLennan said RA was making good progress with its own private equity discussions.
“We’ve started organising documents, we’re off and running in that regard,” McLennan said. “We have absolute alignment [with New Zealand]. The stake will be between 10 and 15 per cent, probably 12.5.
“In a perfect world, you wouldn’t have to do it. There is an extra stakeholder we have to deal with but, having said that, I think any injection of good financial marketing sponsorship is a good thing. I don’t fear it.”
The Wallabies played only six Tests in 2020 and RA was forced to split profits with New Zealand and Argentina during a condensed Tri-Nations tournament, hosted in Australia.
RA announced an 11 per cent drop in participants during the COVID-19 affected year but reported an increase in junior and female participation.
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Rugby Australia records $27m loss
- Beaussie
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Rugby Australia records $27m loss
More losses for Rugby Australia. Considered going amateur too it is revealed.
- leeroy*NRL*
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Re: Rugby Australia records $27m loss
Interesting stat i found,
Richmond had more Revenue than the entire ARU in 2020
it proves what we already knew... Union rely to much on Internationals
Richmond had more Revenue than the entire ARU in 2020
it proves what we already knew... Union rely to much on Internationals
- leeroy*NRL*
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Re: Rugby Australia records $27m loss
I wonder if Rugby Union Australia will sell a percentage off like NZ Rugby
and what amount it would be worth.
and what amount it would be worth.
- leeroy*NRL*
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Re: Rugby Australia records $27m loss
JUST TOPPED IT lol
Rugby Australia’s shock reaction to $37m loss
Rugby Australia has haemorrhaged money over the past 12 months, announcing a worrying $36.8 million deficit – and they’re praying the British and Irish Lions will save them.
Rugby Australia’s shock reaction to $37m loss
Rugby Australia has haemorrhaged money over the past 12 months, announcing a worrying $36.8 million deficit – and they’re praying the British and Irish Lions will save them.
Re: Rugby Australia records $27m loss
wowzers
thats appalling
thats appalling
- Quolls2019
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Re: Rugby Australia records $27m loss
No real national league hurt them, the “#” Super series meant the viewing times were all over the place. The disorganised response to South Africa abandoning the series hurt them again, and the CEO who had no idea what was going on and overvalued them when the ones that counted undervalued them didn’t quite put the final nail in their coffin….but it ain’t got better.
There are lies, damn lies and then there are ratings.
Rugby league, Australias most popular game in some of North Eastern Australia.
Rugby league, Australias most popular game in some of North Eastern Australia.
- Footyfan88
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Re: Rugby Australia records $27m loss
Yep they are far too reliant on Wallabies tests. The lions series and 2027 RWC will be good for the coffers. However, Wallabies could easily lose the lions series 3-0 and not make it out of the group stages at the RWC.Quolls2019 wrote: Wed Apr 16, 2025 6:26 pmNo real national league hurt them, the “#” Super series meant the viewing times were all over the place. The disorganised response to South Africa abandoning the series hurt them again, and the CEO who had no idea what was going on and overvalued them when the ones that counted undervalued them didn’t quite put the final nail in their coffin….but it ain’t got better.
Re: Rugby Australia records $27m loss
Its an Issue across the toffball worldFootyfan88 wrote: Tue Apr 22, 2025 11:25 pmYep they are far too reliant on Wallabies tests. The lions series and 2027 RWC will be good for the coffers. However, Wallabies could easily lose the lions series 3-0 and not make it out of the group stages at the RWC.Quolls2019 wrote: Wed Apr 16, 2025 6:26 pmNo real national league hurt them, the “#” Super series meant the viewing times were all over the place. The disorganised response to South Africa abandoning the series hurt them again, and the CEO who had no idea what was going on and overvalued them when the ones that counted undervalued them didn’t quite put the final nail in their coffin….but it ain’t got better.
domestic comps are failing or at best not performing well ... the English Rugby union is broke too , the NZRU .. had to enter into an equity deal to survive
full houses at international matches , not much else.
not enough to pay the sports overall bills
