Fight Club - Football TV Ratings (AFL vs NRL)

[pussycat Mark 11]

Those broadcast rights certainly show which is the most valuable sports TV product - by a long long way; yet again.

If a networks has 3x the advertising opportunities than there more likely to spend more. But its what you do with the money that what counts. Loss after Loss after Loss suggests to me that maybe you need extra money

[WookieReturns]

Haha!! On a broadcast time value RL has more than held its own. As it stands now no one knows for the sure the true value of either current deal. And we all know gilty and fumblehouse are far looser with the truth than Peter The Great!!!

On actual cash value - not your invented values - the actual cash value has consistently been higher since 1992.

We know from next year - "over 400m pa" for the NRL. We know its 473m for the AFL. From the horses mouths as it were.

You keep hanging your hat on the "geez i hope the AFL is lying about this". Its kind of pathetic to watch, but also amusing.

[pussycat Mark 11]

Money per minute/hour is generally regarded as how finances work and are judged.

And Wookie why would you find it so hilarious given that your often bring up minutes viewed rather than games watched. Some kind of face saver when it comes to AFL's poor ratings maybe?

[WookieReturns]

Money per minute/hour is generally regarded as how finances work and are judged.

They certainly have been used by rugby league circles since Roy first trotted the line out in 2012.

And Wookie why would you find it so hilarious given that your often bring up minutes viewed rather than games watched. Some kind of face saver when it comes to AFL's poor ratings maybe?

Ive never in fact bought up minutes viewed. Ive done hours.

[TLPG]

There is a message to be heard from the ratings on the move to the secondary channel because of the coverage of the passing of the Queen. How many would make the move? What percentage? It should have a big say going forward. The unwillingness of fans to go to the secondary channel would have a clear guide here.

Who would turn over at 60 to 0 , or whatever the score was at that time. Though I do suppose the Victerps understanding of remote control use may have been an issue


C9 rarely punt Australia's most popular sport to the secondary channels.

HA! During the home and away season the NRL is ALWAYS on 9Gem in Victoria!! Get up with it! And you clearly didn't understand what I was talking about anyway.

[WookieReturns]

HA! During the home and away season the NRL is ALWAYS on 9Gem in Victoria!! Get up with it! And you clearly didn't understand what I was talking about anyway.

Thats not true. Several Storm games are shown in Nines primary channel in Melbourne each year

[pussycat Mark 11]

There is a message to be heard from the ratings on the move to the secondary channel because of the coverage of the passing of the Queen. How many would make the move? What percentage? It should have a big say going forward. The unwillingness of fans to go to the secondary channel would have a clear guide here.

Who would turn over at 60 to 0 , or whatever the score was at that time. Though I do suppose the Victerps understanding of remote control use may have been an issue


C9 rarely punt Australia's most popular sport to the secondary channels.

HA! During the home and away season the NRL is ALWAYS on 9Gem in Victoria!! Get up with it! And you clearly didn't understand what I was talking about anyway.

I'm talking about the main stations.

[Fred]

Those broadcast rights certainly show which is the most valuable sports TV product - by a long long way; yet again.

If a networks has 3x the advertising opportunities than there more likely to spend more. But its what you do with the money that what counts. Loss after Loss after Loss suggests to me that maybe you need extra money

But but but ….. pathetic

[TLPG]

Who would turn over at 60 to 0 , or whatever the score was at that time. Though I do suppose the Victerps understanding of remote control use may have been an issue


C9 rarely punt Australia's most popular sport to the secondary channels.

HA! During the home and away season the NRL is ALWAYS on 9Gem in Victoria!! Get up with it! And you clearly didn't understand what I was talking about anyway.

I'm talking about the main stations.

And I'm talking about the secondary channels. Keep up.

[WookieReturns]

AFL Finals Week 1 v NRL Finals Week 1
6.895m v 5.5m (still to be consolidated)
1.72m ave v 1.32m ave

belted, even with consolidation they wont get anywhere near the AFL

[pussycat Mark 11]

Still waiting on the ratings for the home & away season - any closer? more than ten million I believe

20m once we include Origin. WOW!~

[WookieReturns]

Still waiting on the ratings for the home & away season - any closer? more than ten million I believe

20m once we include Origin. WOW!~

you can always do them yourself.

Im working on the data for a write up now, but its a little hard while im at work.

[WookieReturns]

The 2022 NRL home and away season was watched by an estimated 118.964m viewers cumulatively over the season, at an average of 620,000 viewers per game.

Broken down by segment this comes to.

FTA 32.267m @ 453,000 p/g
BVOD 2.617m @ 32,000 p/g
FOX STB 42.742m @ 222,000 p/g
Kayo est 37.201m @ 194,000 p/g
24 NRL matches reached the million mark for the season – The top 3 in the last 5 rounds, all 3 involve the Storm.

#1 R24 Storm/Roosters 1.229m
#2 R25 Eels/Storm 1.188m
#3 R22 Panthers/Storm 1.182m
4 NRL matches reached 600,000 viewers on Nine FTA, with Thursday nights taking 7 of the top 10.

#1 R1 Panthers/Eagles 664k
#2 R24 Storm/Roosters 612k
#3 R25 Eels/Storm 611k
#4 R22 Panthers/Storm 610k
8 NRL matches reached 300,000 viewers on Foxtel set top boxes, half of which were Storm matches

#1 R10 Storm/Panthers 321k
#2 R1 Tigers/Storm 317k
#3 R7 Tigers/Souths 313k
#4 R4 Panthers/Souths 311k
In Sydney, the NRL averaged 157,000 on 9 for the season with R1s Panthers/SeaEagles the top rating fixture for the season at 249,000.

In Brisbane, the NRL averaged 96,000 on Nine with the highest rating game being R19s Eels/Broncos with 167,000 viewers.

In Melbourne, the NRL averaged 14,000 on Nine/Gem through the season with the top rating game being round 22s Panthers/Storm with 60,000. In all the secondary NRL cities, the NRL averaged a combined 29,000 for the season with #1 being the Panthers/Storm in R19 averaging 81,000

The most watched NRL club across all platforms in 2022 was the Brisbane Broncos with 20.52m aggegated viewers at an average of 855,000 per game.
#2 Souths 17.71m (738k ave)
#3 Storm 17.7m (737k)
#4 Panthers 17.37m (724k)
#5 Eels 17.24m (718k)
In addition to the 118m that watched the home and away season, a further 9.393m watched the State of Origin series in 2022.

A further 2.619m watched a variety of rep fixtures.
The preseason was watched by 2.891m viewers on Fox, while the Allstars had an audience of 653k.
3 million people watched the early NRLW 2022 season at an average of 200,000 per game.
The combined total ratings for the 2022 NRL year will see an estimated 137.452m viewers across NRL, NRLW, Preseason, Origin and Rep fixtures. This does not count the estimated 5.5m that watched week 1 of the finals.

Opinion

These are great figures for the NRL, and on the raw numbers its real hard to see why 25 million more viewers doesnt deliver better results at the broadcasting negotiations. 206m viewing hours up against the AFLs 287m viewing hours could play a part.

Data

All data sourced from Oztam – using Total TV, VOZ and consolidated +7 subscription tv data.. Kayo data estimated on trends (see note below). Thanks to @TV_Blackbox, @kevinperry, @MrTVAus, @LeagueUnlimited and others for assistance over the season.

Notes on Kayo estimates

Kayo is estimated on reported early season data trends that put the ratio of Streaming to STB about 0.89. This figure has not been updated since Round 10. As soon as any updated data is available, I will update. Apologies for anyone inconvenienced.

http://www.footyindustry.com/?p=173628

[WookieReturns]

[WookieReturns]