Peter V’landys: The AFL are scared of competition

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Peter V’landys: The AFL are scared of competition

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WookieReturns (Tue Sep 06, 2022 11:45 pm) • Quolls2019 (Wed Sep 07, 2022 1:54 am)
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Re: Peter V’landys: The AFL are scared of competition

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THIS FORUM IS RACIST
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Re: Peter V’landys: The AFL are scared of competition

Post by Bbear »

Another moronic statement from the most obnoxious man in the sporting industry.
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Beaussie (Wed Sep 07, 2022 10:13 pm)
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Re: Peter V’landys: The AFL are scared of competition

Post by Beaussie »

Bbear wrote: Wed Sep 07, 2022 8:34 pm
Another moronic statement from the most obnoxious man in the sporting industry.
Yep… the AFL never feels the need to rubbish the NRL and their administration. They just sit back and laugh, whilst spending more and more on growing our great game.
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Re: Peter V’landys: The AFL are scared of competition

Post by Fred »

I don’t even think they sit back and laugh - they would pay no more attention to it than they would an older brother being annoyed by their little brother. Insignificant.
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Re: Peter V’landys: The AFL are scared of competition

Post by Beaussie »

Seriously, is he a stooge for News Ltd and Channel 9?

A lot less money than your rival code, but nothing to be concerned about for NRL fans, as ‘there’d be no Foxtel’ without the NRL.


OPINION‘Without the NRL, there’d be no Foxtel’: V’landys defends broadcast deal against AFL riches
Andrew Webster
Chief Sports Writer
September 9, 2022


Few have trolled AFL more in the past three years than ARL Commission chairman Peter V’landys.

In 2020, when the AFL relocated the grand final to rugby league stronghold Brisbane because of COVID-19 lockdowns, he told Channel Nine’s Today: “It’s like people going to an ABBA concert when they’re AC/DC fans.”

In 2021, when Fox Sports’ Matty Johns asked him about the rival code, he called AFL “such a boring sport”. Asked what he would watch if he had the choice between AFL or rugby union, V’landys replied: “The Flintstones.”

Last month, after announcing the NRL grand final would be staying in Sydney after his ugly battle with Premier Dominic Perrottet, V’landys said: “We wanted to give it to a city that needs a major football event, that’s why we’ve gone with Melbourne … Just kidding! Greetings Gil [McLachlan, the AFL chief executive] if you’re watching”.

The snobs at the AFL won’t even dignify V’landys by mentioning his name, nor rugby league for that matter, but you can bet they’re laughing deep into their Aperol Spritz — the official drink of the AFL, I’m told — after hatching a mammoth $4.5 billion, seven-year broadcast deal with Seven and Foxtel.

Since the AFL trumpeted the deal on Tuesday night, there has been widespread concern among rugby league powerbrokers about what it means for the future of their code.

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ARL Commission chairman Peter V’landys says rugby league has nothing to worry about after the AFL hatched a massive broadcast deal.CREDIT:RHETT WYMAN

Specifically, they are concerned about the yawning gap between the AFL and NRL deals.

How wide the gap is depends on whom you ask, but figures being thrown around range from $100m per annum to as much as $260m per annum.


Comparisons between broadcast deals are often problematic, but more so this time because the new AFL deal is over seven years from 2025. The NRL’s new five-year cycle with Foxtel and Channel Nine (publisher of this masthead) starts in 2023.

The 18-team AFL also plays an extra game per week, although the NRL will add a 17th team, the Dolphins, from next year in a move that secured an additional $100 million over five years from Foxtel.

No matter how the NRL wants to spin it, the AFL deal is a serious blow. This column is only being written because of the legions of rugby league types — including those loyal to V’landys — calling to express their concerns. “Catastrophic” is how one club chief executive described it.

They identify V’landys negotiating a seven-year extension with Foxtel during the pandemic in 2020 as the moment the NRL blew it.

According to various sources, then NRL chief executive Todd Greenberg and his then chief commercial officer, Andrew Abdo, presented a paper to the commission in late March strongly advising against signing a new broadcast deal during the pandemic.

Every major sport in the world spruiks the value of new broadcast deals. Chief executives and chairs hang their hat on them. McLachlan will be dining out on the AFL’s for the rest of his days. Yet, the NRL refuses to divulge the number.

The figure I’ve been told — via NRL sources — is the Foxtel component is about $200m a year from $185m in the previous deal. Along with free-to-air, New Zealand, international and radio rights, the total deal is about $400m per year.

How did this happen? What about V’landys’ covert trips to Los Angeles to break bread with News Corp boss Lachlan Murdoch? The fact-finding missions to Amazon and Netflix to make sure rugby league was backstroking in cash for years to come?

When the free-to-air component with Nine was finally struck in December last year, clubs were told the NRL had wrung every available cent out of the broadcaster.

Evidently not: Nine (and Stan) threw $500m at the AFL in the latest negotiations but still missed out to Seven and Fox.


“So what?” you might ask. “Who cares what the AFL got? Rugby league’s going great. Leave the Man of Golden Feathers, as Roy and HG call him, alone!”

Rugby league will forever be in V’landys’ debt for the dogged manner in which he navigated rugby league through troubled COVID-19 waters.

On his and Abdo’s watch, the game survived, it increased revenue, recorded profits and gave some of that money back to the players. The NRL even bought a bar on Caxton Street.

But the real concern is what the AFL can do with their recently acquired goldmine.

With a strong administration, financially strong clubs and world-class stadiums, there’s not much left to fix.

It means the AFL can heavily invest in expansion and development, aggressively taking on rival codes with typical arrogance and ruthlessness.

The monster AFL deal sees a further slipping of the V’landys crown, but I’m sure he’ll survive. He’s got enough supporters to make sure that happens.

But what ultimately suffers most is rugby league, left once again to make up the shortfall.


Chat with the ARLC chairman

V’landys was chairing a meeting of Kangaroos selectors when contacted for a response. He returned our call and this is what he had to say …

Andrew Webster: Is the AFL’s deal of concern to you?

Peter V’landys: No, not at all. What you’ve got to understand is this deal doesn’t come into effect until 2027 [sic], so it’s two years away. We will be negotiating our deal pretty soon to take us up to 2031. We set up the platform for AFL to be able to do this. If the game hadn’t started on May 28 [2020], and both the NRL and AFL cut their broadcast requirements to make Fox and Nine viable because they were in uncharted waters, they [the AFL] wouldn’t have the platforms to do what they’re doing. We’ve got a few things up our sleeves, which I can’t say too much about it, but the clubs have nothing to be worried about.

AW: Some are saying the difference between the two deals is as much as $260m per annum. What do you say to that?

PV: No. Nope. And you won’t know until the annual accounts are put through because a lot of it’s contra. They’ve also added the Telstra deal, which isn’t in ours. But I’m not concerned because we will be negotiating. We did them a favour, now they’ve done us a favour. We will be maximising our rights now.

AW: Was it a mistake doing the deal with Foxtel during the pandemic?

At the time, Fox needed an asset on its sheet to continue its viability. If we didn’t come into play, there’d be no Foxtel.

AW: Isn’t that Rupert Murdoch’s problem, not rugby league’s?

If Foxtel coughs, all the codes catch a cold. If you haven’t got them in play, the other parties won’t be paying as much as they should because you need competitive tension. When COVID-19 hit, they were the only ones. If they went under, there was no-one else available.

AW: Is it right that Greenberg and Abdo presented a paper to the commission advising against it?

That’s not correct. Complete rubbish. I was chairman and that was never, ever discussed. Todd had left by the time we started negotiating with Fox.

(Abdo also told this column that no paper was presented. Various sources from the NRL at the time refute this but wouldn’t go on the record).

AW: Why can’t you divulge how much Foxtel paid?

There’s a confidentiality clause in all our agreements. What does it matter anyway? It’s the net profit that counts. It’s what you distribute to the clubs and players. We’ve distributed more to them in the history of the game. Our revenues next year are the highest they’ve ever been. You can’t take one aspect and then ignore the rest.

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Re: Peter V’landys: The AFL are scared of competition

Post by TLPG »

I only have one thing to say about the headline.

BULLSH*T!!!!
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Re: Peter V’landys: The AFL are scared of competition

Post by Beaussie »

All is not so rosy in NRL club land it seems.

For Pete’s sake


When Peter V’landys lunched with the Queen in June it was his sense of humour that won her over. They bounced off each other, so much so she requested they stay in touch.

V’landys will need all his undeniable charm because he is starting to wear thin on club officials. V’landys’ line at the start of his announcement about the grand final staying in Sydney didn’t sit well with some clubs.

“We wanted to give it to a city that needs a major football event, that’s why we’ve gone with Melbourne ... just kidding,” V’landys said. “Greetings Gil [McLachlan] if you’re watching.”

One powerful club boss said: “We don’t need Benny Hill gags when we are watching hundreds of millions of dollars in stadium deals going up in smoke.”

V’landys is telling those close to him he has a plan – especially when it comes to the next broadcast deal. He won’t reveal anything, and he won’t lie down.

The NRL desperately needs a successful finals series to divert attention from a disastrous past month for head office. The game’s administrators have made some bewildering decisions and missed out on hundreds of millions of dollars for the game.

Club bosses are seething that the AFL secured the richest broadcast deal in Australian history this week – the $4.5 billion bonanza dwarfing the NRL’s deal by between $100 million and $170 million a year. That’s much-needed funding that won’t be going to grassroots league, players, clubs and the NRLW.

V’landys chose to renew the TV rights deals as COVID-19 shut down much of the country without a competitive tender. The clubs didn’t question it at the time, but they are now.


Club bosses are looking at the AFL, which waited until the code was flying high with record crowds and ratings, before opening the bidding to all-comers. Nine Entertainment Co – owners of this masthead – strategically forced up the price by entering the bidding late with a plan to show some games on Stan Sport. The result was a windfall for the AFL, which secured higher bids from Channel Seven and Fox Sports.

It comes after the stadium war with the NSW government, which resulted in the NRL missing out on suburban upgrades, as well as an upgrade to the Olympic stadium.

The clubs question why the NRL went to war, probably losing any chance of future stadium funding.

The setbacks seem to have rattled head office, which has also come up with some poor game-related decisions. The call to lock out thousands of fans by holding finals games at Penrith and Cronulla is unfathomable for an administration that constantly says it puts the fans first. In fact, V’landys used the same line – putting fans first – when he decided to let Taylan May serve a two-week ban at the start of next year, rather than during the finals. It is a dangerous precedent, which will return to bite the game’s leaders.

It should never be forgotten that V’landys was by far the best sporting administrator during the COVID crisis. The game owes him for that forever.

https://amp.smh.com.au/sport/nrl/coache ... 5bh23.html
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Re: Peter V’landys: The AFL are scared of competition

Post by NRL&NFLweLaughATAFL2 »

Peter V'landy's is probably one of the best sporting administrators in the world.
Do you really think they would have someone with no idea running two sporting organizations at once.

He has already expanded the game to 17 teams next year in a very short time.
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Re: Peter V’landys: The AFL are scared of competition

Post by pussycat Mark 11 »

Imagine if Mr TV got his way and the game was played at night. Most people would of switched over by half time.
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Re: Peter V’landys: The AFL are scared of competition

Post by GlobalRugbyLeague »

Will be interesting to see where V'landys takes the NRL in the next 5 years.
He has definitely turned things around. A true visionary.
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Re: Peter V’landys: The AFL are scared of competition

Post by truthbomber »

The subtle rule changes introduced by PVL have produced a game that is now a must watch
those 2 games yesterday & at least 5 of the games last week were brilliant spectacles that you couldn't take yr eyes off

6.3 Mill viewers for rnd 1 on TV & probably pretty close to that number for rnd 2
wow
just wow

when will racistball step up & give us some competition ? :cool:
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Re: Peter V’landys: The AFL are scared of competition

Post by Quolls2019 »

No competition?
NRL won the ratings last year and lost everything else: Broadcasting revenue, sponsorship, membership, crowds and head to head far ahead in crowd numbers with the swans in Sydney and the Lions v Broncos and the Suns v Titans are very competitive and thats in Rugby leagues heartland…and the Storm in Melbourne….well thats no competition.
There are lies, damn lies and then there are ratings.
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Re: Peter V’landys: The AFL are scared of competition

Post by truthbomber »

Quolls2019 wrote: Mon Mar 13, 2023 4:33 am
No competition?
NRL won the ratings last year and lost everything else: Broadcasting revenue, sponsorship, membership, crowds and head to head far ahead in crowd numbers with the swans in Sydney and the Lions v Broncos and the Suns v Titans are very competitive and thats in Rugby leagues heartland…and the Storm in Melbourne….well thats no competition.
who cares if racistball won the revenue battle
The NRL pocketed 62 Mill in 2023
Heilhitlerball just 23 mill on an extra 250 mill more revenue then the NRL

One NRL club ... the Roosters pocketed 13 mill in profits on operations in 2023
The Swines .... just $38.000
:shock:

yea
thats competitive eh :lol: :lol: :rofl: :rofl: :(/ :(/ :(/
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Re: Peter V’landys: The AFL are scared of competition

Post by Quolls2019 »

truthbomber wrote: Mon Mar 13, 2023 8:31 am
Quolls2019 wrote: Mon Mar 13, 2023 4:33 am
No competition?
NRL won the ratings last year and lost everything else: Broadcasting revenue, sponsorship, membership, crowds and head to head far ahead in crowd numbers with the swans in Sydney and the Lions v Broncos and the Suns v Titans are very competitive and thats in Rugby leagues heartland…and the Storm in Melbourne….well thats no competition.
who cares if racistball won the revenue battle
The NRL pocketed 62 Mill in 2023
Heilhitlerball just 23 mill on an extra 250 mill more revenue then the NRL

One NRL club ... the Roosters pocketed 13 mill in profits on operations in 2023
The Swines .... just $38.000
:shock:

yea
thats competitive eh :lol: :lol: :rofl: :rofl: :(/ :(/ :(/
So the only things that count are the only things you think should count?
No wonder in your mind the NRL have no competition….
Unbalanced.
There are lies, damn lies and then there are ratings.
Rugby league, Australias most popular game in some of North Eastern Australia.
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