Lol couldBeaussie wrote: ↑Sun Sep 04, 2022 6:32 pmSilent auction: Media execs in billion-dollar pitch for AFL rights
By Zoe Samios
September 4, 2022
The AFL is on the verge of securing a new multi-billion dollar deal to broadcast matches across Australia, but will pit its potential broadcast partners against one another for the last time on Monday in an effort to maximise cash for the code.
Media companies Nine Entertainment Co, Paramount, Seven West Media and Foxtel will present to the AFL’s top executives in what industry sources are describing as a silent auction designed to keep pressure on the current broadcast partners and generate more money than the $946 million being paid to the sport over the next two years.
The AFL is on the brink of a new multi-billion dollar deal.CREDIT:QUINN ROONEY/GETTY IMAGES
The media sources, who spoke on the condition of anonymity because negotiations are commercial in confidence, said the AFL organised the back-to-back meetings for this Monday despite the terms of a new agreement being all but signed with Seven and Foxtel. They are asking each broadcaster for their best and final bids and a deal could be signed before the end of the week.
Some executives believe the move is a way to maximise cash from the incumbents, while others have suggested the talks are ongoing because a deal could still land with Nine, the owner of this masthead, and its streaming service Stan.
Nine, Paramount, Seven, Foxtel and the AFL declined to comment.
Regardless of outcome, the AFL could receive up to $50 million per annum more than its existing deal, which would bring a five-year agreement to $2.6 billion. The AFL’s last long-term deal was $2.5 billion and ran for six years. The current deal runs from 2022 to 2024 and is costing the broadcasters $946 million in cash and contra (free advertising).
AFL chairman Richard Goyder and CEO Gillon McLachlan were spotted next to Seven West Media’s billionaire chairman Kerry Stokes at the match between the Fremantle Dockers and the Western Bulldogs on Saturday night, which made some industry executives believe the deal is all but done. Other media and AFL sources said the sporting body would not host the meetings on Monday if that was the case.
Seven and Foxtel were at loggerheads for months over key elements of a future arrangement, including the number of live matches on free-to-air. The AFL was considering delaying two free-to-air matches each week by up to two hours in interstate markets to give Foxtel more exclusivity for its streaming service Kayo Sports.
Media sources said those concerns are now resolved. A new deal will lead to AFL games in NSW and Queensland shown live exclusively on Foxtel and on a delay of up to two hours on Channel Seven under the terms that have been agreed. There will be no changes to the number of games on delay in South Australia and Western Australia and Victoria will be unaffected, according to the sources.
Seven West Media chairman Kerry Stokes sits alongside AFL boss Gill McLachlan in Western Australia on Saturday night.CREDIT:SCREENSHOT
Seven will be able to stream games on its online video service, 7Plus, and Foxtel will air AFL games exclusively on Saturdays each week.
A new deal with Seven West Media and Foxtel would not breach anti-siphoning laws, which determine which key sports and cultural events should be available for free and have been a major focus in this round of broadcast negotiations.
Communications Minister Michelle Rowland publicly warned the sporting code against reducing the amount of live matches that were available for free before speaking to key executives at the sporting body. Rowland is reviewing the laws, which only prevent Foxtel - not other streaming services - from putting major sporting events behind a paywall.
https://www.smh.com.au/business/compani ... 5bf03.html
So just more crap
& let me guess without checking
This lady is a fumble fan who probably is or came from Vicderpia