Fight Club - Football TV Ratings (AFL vs NRL)

[leeroy*NRL*]

of course Metro is where the money is, as you got the biggest cities representing it..

though do not doubt Regionals they are growing a fast rate
as regional areas in NSW and QLD come with alot more Infrastructure and wealth which is only growing

[truthbomber]

Oh yeah, expect the next broadcast right to see some serious interest and $$$ coming from the regional affiliates like Prime, WIN or Southern Cross.

Ever noticed the quality of advertising when in a regional area lol. The local butcher or fruit market advertising must pay some serious coin for those kind of ads. lol

Well that’s why media buyers focus on metro figures. That is where the money is. It’s a concentrated market with great reach. Regional areas are spread across a wide area. 40 seconds on prime Albury is worth a lot less than 30 seconds on prime metro. There’s a reason for that. When media buyers sell blocks of time they throw in the regional as steak knives to the big companies/buyers.

100%

OzTAM metros are what the networks look to along with media buyers looking to sell advertising. Everyone knows that.

gronks think that

yea

[Fred]

Okay - metro - can be categorised as one market. Regional is a broad market covering a very large area.

[leeroy*NRL*]

Okay - metro - can be categorised as one market. Regional is a broad market covering a very large area.

which is true..

Advertisers target Metro as one as this controls 67% of the population

Advertisers target Regional areas differently and would be split into many categories.
But it is not hard to do either.
especially for SOO or G.F's where you have big companies advertising nationally
still overall big dollars in some regional markets.

[Fred]

As I said - for big multi nationals - regionals are just the steak knives

[leeroy*NRL*]

As I said - for big multi nationals - regionals are just the steak knives

8.2million people are not just steak knives lol

[truthbomber]

Okay - metro - can be categorised as one market. Regional is a broad market covering a very large area.

getting dumber by the post

[truthbomber]

As I said - for big multi nationals - regionals are just the steak knives

8.2million people are not just steak knives lol

nearly 8.7 Million

the ACT is part of the SNSW ratings group

[leeroy*NRL*]

As I said - for big multi nationals - regionals are just the steak knives

8.2million people are not just steak knives lol

nearly 8.7 Million

the ACT is part of the SNSW ratings group

8.7mill well there ya go.

I did not know ACT was allocated to SNSW

[truthbomber]

8.2million people are not just steak knives lol

nearly 8.7 Million

the ACT is part of the SNSW ratings group

8.7mill well there ya go.

I did not know ACT was allocated to SNSW

yep
all of it bar a thin strip north of the murray .......... prime RL country
has been since 1908 & it always will be too

[Fred]

As I said - for big multi nationals - regionals are just the steak knives

8.2million people are not just steak knives lol

You’re missing the point - it’s not the number it’s the wide area that takes in that area. So when you are looking at selling advertising that is really important. You could double it - that’s not the point if it’s a really big area. Having 10 million covering all regional Australia is not the same as, or as good as, 5 million in a 50 klm radius

[truthbomber]

As I said - for big multi nationals - regionals are just the steak knives

8.2million people are not just steak knives lol

You’re missing the point - it’s not the number it’s the wide area that takes in that area. So when you are looking at selling advertising that is really important. You could double it - that’s not the point if it’s a really big area. Having 10 million covering all regional Australia is not the same as, or as good as, 5 million in a 50 klm radius

yet
you blithering fuck.wit

regional NSW is a more valuable market to advertisers 792K square kms
then Perth ( 2nd biggest derps n oopsies market on the planet ) 6K square kms

[truthbomber]

seriously

why are fumblers such gronks

[truthbomber]

its the overall size of the cohort & there is nothing else that matters

within that cohort you identify what these people like
what they're like
what they will respond to & then you sell product based on this during TV shows

RL is the sport that resonates with the 3rd... & 4th largest cohorts/ markets in the country
Regional NSW/ACT
& Regional QLD

just a fact folks

[Beaussie]

8.2million people are not just steak knives lol

You’re missing the point - it’s not the number it’s the wide area that takes in that area. So when you are looking at selling advertising that is really important. You could double it - that’s not the point if it’s a really big area. Having 10 million covering all regional Australia is not the same as, or as good as, 5 million in a 50 klm radius

yet
you blithering fuck.wit

regional NSW is a more valuable market to advertisers 792K square kms
then Perth ( 2nd biggest derps n oopsies market on the planet ) 6K square kms

Nah. I’ve never heard or seen anyone debate the nightly news battle for instance, between WIN and Prime news in regional NSW. Seven news vs Nine news in Perth on the other hand matters and is discussed regularly. It’s just the way it is. No one really cares for the regionals.