Kayo reveals audience size and the sport that outperforms NRL & AFL
ByMediaweek
Posted on May 10, 2021
Key sports for streaming customers
Ogrin: “Firstly, the tentpole sports are important – there’s no getting around that. AFL, NRL, cricket, Formula 1, Supercars and NBA are all critical. As Patrick Delany said, the numbers we are seeing for these sports are unprecedented.
“Over 300k unique users for AFL games and nearly 300k unique users on a weekly fixture NRL game.
“We are getting 150k for Formula 1 races at midnight.”
European Football, NFL, PGA Golf also rate well
“We know fans are consuming more sport, across more codes. They want convenience, and they want choice.
“No single sport on Kayo has accounted for more than 25% of viewing since launch and over 40% of viewing has occurred outside of AFL, cricket and League.
“Since launch, over 60% of accounts have watched more than one sport on Kayo; over 30% have watched five or more sports.”
Importance of women’s sport on Kayo
“We have WBBL, AFLW, women’s hockey and NRLW. Next year, women’s netball (including two games a week and the finals series on Freebies).
Analysing viewer data
“Not only do we have the audience data for each of the codes, but we also have the cross-over data – so we understand how different audiences are intersecting. All of this is helping us drive a more engaged and a stickier customer base.”
Nothing beats cricket on Kayo
“While the unique viewing figures for AFL and NRL are incredible, nothing beats cricket. We are getting over 500,000 users for an Australia v India match and this summer we are looking forward to what we will be a bumper cricket season hosting the Ashes on home soil in what will be a huge summer of cricket.”
https://www.mediaweek.com.au/kayo-revea ... s-nrl-AFL/