Wow another big sponsorship deal !
The National Rugby League (NRL) has today announced Ampol, one of Australia’s most iconic brands, will be the naming rights partner of the country’s most watched event, State of Origin.
The NRL and Ampol have agreed to a naming rights partnership until the 2023 State of Origin Series, including Women’s State of Origin from 2021.
The Ampol State of Origin will make history on November 4 when the first ever stand-alone series kicks-off in Adelaide for the first time.
Adelaide will add to Origin’s growing national footprint which has already expanded to Melbourne and Perth.
NRL Chief Executive Andrew Abdo said Australia’s biggest sporting rivalry was the perfect platform for Ampol to relaunch its return to the Australian market.
“We’re delighted Ampol has joined us as naming rights partner for Australia’s biggest sporting rivalry, State of Origin. This series always captures the interest and passion of sports fans and this year we will expand into Adelaide for the very first time,’’ he said.
“Ampol is an iconic brand in Australia, so many Australians grew up with Ampol in their neighbourhoods and remember the long history Ampol has with our game.
“This partnership will benefit the entire rugby league ecosystem. From grassroots participation through to our elite competition.”
Last year’s State of Origin series opener was the most watched television program in Australia with a viewing audience of 3.23 million people.
Ampol Managing Director and CEO, Matt Halliday, said State of Origin’s brand and national audience is the perfect place to showcase the revitalisation of the iconic Ampol brand nationally.
“Ampol is a proud Australian company with a long history of playing a positive role in economies and communities across the country, including through support for elite and grassroots sport,’’ he said.
“As we transition our national retail network to Ampol over the next two years, this new partnership with the NRL will reignite old and new customer connections with our iconic brand. State of Origin’s position as the pinnacle of rugby league and one of the biggest events on the Australian sporting calendar also aligns with our own commitment to return Ampol as Australia’s number one fuel brand.”
Dates and venues for the 2020 Ampol State of Origin Series:
Game I – Wednesday 4th November 2020, Adelaide Oval
Game II - Wednesday 11th November 2020, ANZ Stadium
Game III - Wednesday 18th November 2020, Suncorp Stadium
Tickets to the 2020 Ampol State of Origin Series return to sale to the General Public from 10am today.
Fans are encouraged to get in quickly and secure limited seats through nrl.com/tickets
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