Re: 2017 - AFL / AFLW - Australian Football TV Ratings

[SportFan]

The VFL is niche these days, pulls a bigger audience than rival programs in its weekend afternoon slots, but only minuscule.

Compared to Sunday Football (AFL) on Seven which averages around 250k in Melbourne with probably another 65-75k in regional VIC

[NlolRL]

#AFLNorthTigers ratings
•TOTAL: 979k
•Nat: 739k
-5 city: 529k
>SYD:22k
>MEL: 326k
>BRI:25k
>ADE: 91k
>PER: 65k
-Reg: 210k
•Fox: 240k

Well look at that. A single game on Saturday night rates just under a million. Compare that to our usual two games which rate just over 1mil. So yesterday's average was 979k and every Saturday night with concurrent games averages around 500k per game. Imagine how far we would win by if all our games were shown in isolation

Previous Saturday: 5 city = 709k. 180k more when you show matches into there own market.

[/b]Sat TV #AFL #AFLTigersDons Seven Mel 372k, 7mate Syd 29k Bri 30k

Sat TV #AFL #AFLCrowsFreo Seven Ade 175k, 7mate Per 103k

You have just but but butted your way into disproving your own point.

hardly. There were two games that evening so the average per game would be well below the single game average on Saturday. This only proves my point

[pussycat]

You were the one comparing the two rounds, now your saying there hardly the same.

Last week had two matches shown into respective and FTA was 180k more than with all markets watching a single game . Maybe just a coincidence, maybe not.

Last weeks Saturday night match.

Crows v Freemantle - shown into Perth and Adelaide
Richmond v Essendon - Shown into Mebourne

So last week Saturday night game. Two half games added together and shown into there own markets get 180k more than one full game shown into just one market.


How in the hell does it prove your point

[pussycat]

Its not 2 games added together its two half games

[NlolRL]

You were the one comparing the two rounds, now your saying there hardly the same.

Last week had two matches shown into respective and FTA was 180k more than with all markets watching a single game . Maybe just a coincidence, maybe not.

Last weeks Saturday night match.

Crows v Freemantle - shown into Perth and Adelaide
Richmond v Essendon - Shown into Mebourne

So last week Saturday night game. Two half games added together and shown into there own markets get 180k more than one full game shown into just one market.


How in the hell does it prove your point

Im not saying concurrent games into multiple markets wont increase ratings

Im saying concurrent games halve the rating averages, so any increase is more than accounted for because the total ratings are divided by 2. Eg: last week 2 games rated 1.1m total for 550k each. On Saturday a single game targeting one market averaged 975k

Concurrent games helps ratings but doesnt help ratings averages, it greatly decreases them

[pussycat]

You have sold 4 FTA matches to Ch7 not 8. It simply a way of maximising your ratings for the 4 FTA matches.

Perth , Melbourne, South Australia may not all be able to watch the same match . They may lose some viewers, but they gain more.

It wont suit everyone . The AFL/Ch 7 will lose some ratings because a Perth viewer wants to watch the Melbourne match or vice - versa but in the end they gain more viewers than they lose.

[NlolRL]

You have sold 4 FTA matches to Ch7 not 8. It simply a way of maximising your ratings for the 4 FTA matches.

Perth , Melbourne, South Australia may not all be able to watch the same match . They may lose some viewers, but they gain more.

It wont suit everyone . The AFL/Ch 7 will lose some ratings because a Perth viewer wants to watch the Melbourne match or vice - versa but in the end they gain more viewers than they lose.

yes, overall they gain some viewers on FTA. But often the better match isnt shown to the home state. I realise we dont have 8 games on FTA, but we lose out big time by showing them at the same time, thats if you take averages only in to account

[pussycat]

You have sold 4 FTA matches to Ch7 not 8. It simply a way of maximising your ratings for the 4 FTA matches.

Perth , Melbourne, South Australia may not all be able to watch the same match . They may lose some viewers, but they gain more.

It wont suit everyone . The AFL/Ch 7 will lose some ratings because a Perth viewer wants to watch the Melbourne match or vice - versa but in the end they gain more viewers than they lose.

yes, overall they gain some viewers on FTA. But often the better match isnt shown to the home state. I realise we dont have 8 games on FTA, but we lose out big time by showing them at the same time, thats if you take averages only in to account

You don't lose. If They did it wouldn't be done this way.

A Perth team shown into Perth gets (120-150 or whatever) If there watching two Melbourne teams or Adelaide teams(60-90k). They might lose 10 or 20k but there picking up 60 or 70k.

[SportFan]

Something interesting I hadn't picked-up on

Wookie can probably confirm...

[OVERNIGHT DATA ONLY]

•2012 AFL GF Presentations actually rated HIGHER than last year.

2012:
4.257m (national) / 3.197m (5 city) / 1.061m (national)

vs.

2016: 4.110m (national) / 3.120m (5 city) / 990k (regional)

BUT...

•The actual game (GF) was reversed, with last year rating higher than 2012, being the biggest in a decade (since 2006).

2012:
4.053m (national) / 2.937m (5 city metro) / 1.116m (regional)

vs.

2016:
4.089m (national) / 3.039m (5 city metro) / 1.051m (regional).

-------------------------

Analysis of the above, shows:

•Larger Sydney audience for 2012 game & presentations (Swans won the GF)

•But oddly, a drop in regional viewers for 2012 presentations (from the game), signalling a drop in regional VIC viewers most likely.

•Larger Melbourne audience watching 2016 game & presentations (Bulldogs winning the fairytale).

•But oddly, again, same scenario for regional (this time regional NSW dropping off).

So looking at all this, why did last year's GAME rate HIGHER than 2012, under very similar combined (Melbourne + Sydney) audiences?

Because the combined Brisbane + Adelaide + Perth audience was significantly higher last year, than in 2012.

Signalling that most across Australia, were more interested in watching a GF where a team might break a 62 year drought! Of course

[pussycat]

Yes, Melbournians must love there presentations, there pretend Australian Teams and all the glitz and glamour that goes with it. Because the game itself is as boring as batshit.

[NlolRL]

Yes, Melbournians must love there presentations, there pretend Australian Teams and all the glitz and glamour that goes with it. Because the game itself is as boring as batshit.

tossball needs rep games for people to show up. Anything less is widely ignored by toss fans

[pussycat]

Rep football is just Rugby League. The best players are selected. Just Like your mob do, but we don't have to make believe and pretend like you fumblers.

[NlolRL]

we dont need to, we get great interest i our national comp

[pussycat]

Your club comp is all you have. I'm not saying that's a bad thing but it only makes up about 80% of our season. If Rugby League never had, the more popular rep football and had our full focus on club football the way you do. Then the way we done things would change, and so would fans attitude. If the best they had to focus on was Parramatta v Melbourne. We might even have to consider introducing a wildcard to get some interest back into the tail end of our season.

[AFLcrap1]

Your club comp is all you have. I'm not saying that's a bad thing but it only makes up about 80% of our season. If Rugby League never had, the more popular rep football and had our full focus on club football the way you do. Then the way we done things would change, and so would fans attitude. If the best they had to focus on was Parramatta v Melbourne. We might even have to consider introducing a wildcard to get some interest back into the tail end of our season.

Wildcard.