No one wants to buy their gear, no one in NSW wants to watch them on TV and the general interest of actual NSWelshmen is absolutely minimal.Despite premiership wins and constant assurances of growth in the rugby league stronghold of NSW, the AFL would be disappointed by the lack of sales of Sydney Swans merchandise.
Unable to convert on-field success to the retail domain, the Swans rank in the bottom half of AFL teams.
Yet puzzlingly, the Swans’ uniform is also Australia’s richest playing strip, accruing the greatest guernsey sponsorship revenue across all codes. Strategically targeting blue-chip sponsors, the team known as ‘The Bloods’ have not attracted the blue-collar retail dollar.
Yep, as we have all known for a long time now, the Swans can only seem to get expat Victorians to their games each 2nd week who are up here following their team from home or because they are away from home and need a footy fix.