When you look at it, it looks 30% worse than previous Fox Deal few years ago.. (which was overpaid)Quolls2019 wrote: ↑Fri Jun 11, 2021 8:09 am “ The deal includes a significant portion of contra and advertising support, and APL is hopeful that Ten can provide the A-League and W-League with the same level of visibility and primacy in the summer months as it once did with cricket’s Big Bash League”
I would suggest the the whole deal is based on hope.
and they have added 2 new teams From Sydney and Melbourne.
though deal does not include Socceroos games, which is only a handful per year.
It does look like 10 are hoping here..
They cannot compare the Big Bash Cricket, that was already popular on FOX getting big ratings..
of course switching to FTA it was going to increase 10 fold.