NRL viewers switching off - TV ratings down

NRL, State of Origin and International football TV ratings and discussion.
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NRL viewers switching off - TV ratings down

Post by Beaussie »

Oh no, viewers are switching off in droves. Apparently the AFL is to blame. :shock:
NRL schedule puts networks in a fix as viewers switch off

Josh Massoud
The Daily Telegraph
June 15, 2013 12:00AM


EXCLUSIVE: NRL research has uncovered a 1.5 million viewership decrease so far this season - a ratings nosedive that has placed the merits of a fixed schedule in the crosshairs.

In response to pleas for certainty from clubs and sponsors, the NRL introduced a fixed schedule over the first 20 rounds for the first time in its 16-year history.

But diminished ratings across the majority of timeslots suggest the move might have backfired, although a spate of blowouts and significant off-field dramas could have also taken a toll on fan loyalty.

According to an internal NRL document obtained by The Daily Telegraph this week, a total of 1,500,927 fewer people have tuned in to Nine and Fox Sports telecasts over the opening 13 rounds.

That represents a ratings drop of 2.9 per cent on the first half of last season.

On the plus side, live attendances have risen by 1.1 per cent over the same period.

However, it's debatable whether the marginal rise in crowds justifies the viewership dip in lounge rooms.

Supporters of the fixed schedule argued that crowds and membership would rise, because fans could plan their trips to games well in advance.

But while attendances soared over the first month - thanks to Sonny Bill Williams' return and the Good Friday blockbuster between Souths and Canterbury - they've since come sharply back to the 16,000-odd average of previous seasons.

The most worrying theme is that, after 13 weeks, only Nine's live Friday night coverage in Sydney and Fox Sports' live Saturday 7.30pm game have recorded increases (3.5 per cent and 1.7 per cent respectively).

While not disputing the NRL figures, Nine yesterday released its own figures that point to a 5.6 per cent ratings increase for all night matches this year, including Thursdays.

The discrepancy between the Nine and NRL percentage could also be explained by the inclusion of lower pre-match show ratings.

Nine head of sport Steve Crawley said the network anticipated the fixed schedule would translate to a boost on Friday nights, because it was guaranteed first pick of each round for 20 weeks and was pleased with a 15.8 per cent increase in the 16- to 39-year-old demographic in Sydney.

Sunday afternoons, however, are a different story. They've proved a bloodbath, with both telecasts considerably down on 2012.

The 2pm Fox Sports match is down 12.5 per cent, while Nine's 4pm delayed telecast is down 19.8 per cent and 15.8 per cent in Sydney and Brisbane respectively.

A ratings winner in previous years, Monday Night Football has also suffered a 9.7 per cent ratings drop - the second successive halfway mark decrease since 2011.

Crawley would not be drawn on whether he would prefer the fixed schedule to be changed next year, but the concept is locked into the NRL's five-year broadcast deal.

Fox Sports boss Gary Burns blamed additional AFL games on Monday for eroding ratings nationally, and wanted the system reviewed ahead of 2014.

NRL marketing boss Paul Kind, however, said it was too early to determine whether the fixed schedule was responsible for the overall decline.

"The fluctuations year-to-year suggest we should wait until closer to the end of the season before forming a view on that," Kind said.

http://www.dailytelegraph.com.au/sport/ ... 6664153128


"One in every 24 Australians is now a member of an AFL club, a sign that the national reach of Australian football has never been greater," League CEO Gillon McLachlan said.
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Re: NRL viewers switching off - TV ratings down

Post by piesman2011 »

interesting article. The ratings have been poor over the last few weeks that for sure. Mostly in my opinion because the Broncos haven't been on Friday night with the two Friday night games often making up about half of the NRL ratings. AFL has had a few Monday night games as well, with teams like GCS whos ratings are way up on last year. GWS should improve next year to about the same level as the GCS as well so good news on the AFL side of things.


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Re: NRL viewers switching off - TV ratings down

Post by pussycat »

Ratings are down over the origin period this year, just they are every year. Pre Origin they were higher , just as post Origin they will be higher. It stands to reason . Just a News Limited journo desperate to try and pass on some of the blame for there poor treatment of the game over the past years. :roll:


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Re: NRL viewers switching off - TV ratings down

Post by eelofwest »

pussycat wrote:Ratings are down over the origin period this year, just they are every year. Pre Origin they were higher , just as post Origin they will be higher. It stands to reason . Just a News Limited journo desperate to try and pass on some of the blame for there poor treatment of the game over the past years. :roll:
=D> =D>

Crowds and ratings down during SOO period.................................have you all been living under a rock :?> :?> .....................it is like this every year only difference is that we went into SOO period up on crowds and Ratings.

Ratings will improve and crowds likewise after SOO.

More DT crap for the southerners to lap up like brainwashed Zombies............... :salute: :salute: :salute:


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Re: NRL viewers switching off - TV ratings down

Post by Beaussie »

eelofwest wrote:
pussycat wrote:Ratings are down over the origin period this year, just they are every year. Pre Origin they were higher , just as post Origin they will be higher. It stands to reason . Just a News Limited journo desperate to try and pass on some of the blame for there poor treatment of the game over the past years. :roll:
=D> =D>

Crowds and ratings down during SOO period.................................have you all been living under a rock :?> :?> .....................it is like this every year only difference is that we went into SOO period up on crowds and Ratings.

Ratings will improve and crowds likewise after SOO.
Wrong as usual. Crowds and ratings continued a downward slide all season. Oh dear. :oops:
NRL match attendances last year fell about three per cent and television ratings dropped two per cent

Read more: http://www.smh.com.au/rugby-league/leag ... z2uGUcnyd6


"One in every 24 Australians is now a member of an AFL club, a sign that the national reach of Australian football has never been greater," League CEO Gillon McLachlan said.
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Re: NRL viewers switching off - TV ratings down

Post by Raiderdave »

Beaussie wrote:
eelofwest wrote:
pussycat wrote:Ratings are down over the origin period this year, just they are every year. Pre Origin they were higher , just as post Origin they will be higher. It stands to reason . Just a News Limited journo desperate to try and pass on some of the blame for there poor treatment of the game over the past years. :roll:
=D> =D>

Crowds and ratings down during SOO period.................................have you all been living under a rock :?> :?> .....................it is like this every year only difference is that we went into SOO period up on crowds and Ratings.

Ratings will improve and crowds likewise after SOO.
Wrong as usual. Crowds and ratings continued a downward slide all season. Oh dear. :oops:
NRL match attendances last year fell about three per cent and television ratings dropped two per cent

Read more: http://www.smh.com.au/rugby-league/leag ... z2uGUcnyd6

you're replying to a post from the middle of the year
at that stage we were heading for 5% drops in both crowds & Tv ratings dickhead

guess what
eels was right
both did improve

& as for the codes bottom line
wow :shock:
just wow

watch records be set for both in 2014 & another 50 million in profits get popped in the bank
meanwhile the VFL will continue to be drained of cash by its failing clubs :cool:


RL SOO II 4.194 Million veiwers
RL SOO I 4.068 Million
NRL GF 3.968 Million
VFL Grand Final 3.620 Million
SOO III 3.364 Million
NRL Prelim 2.219 Million
Kangaroos V NZ 1.214 Million

Sookerwhos V Japan 238K :lol:
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Re: NRL viewers switching off - TV ratings down

Post by adamj1300 »

Raiderdave wrote:
Beaussie wrote:
eelofwest wrote:
pussycat wrote:Ratings are down over the origin period this year, just they are every year. Pre Origin they were higher , just as post Origin they will be higher. It stands to reason . Just a News Limited journo desperate to try and pass on some of the blame for there poor treatment of the game over the past years. :roll:
=D> =D>

Crowds and ratings down during SOO period.................................have you all been living under a rock :?> :?> .....................it is like this every year only difference is that we went into SOO period up on crowds and Ratings.

Ratings will improve and crowds likewise after SOO.
Wrong as usual. Crowds and ratings continued a downward slide all season. Oh dear. :oops:
NRL match attendances last year fell about three per cent and television ratings dropped two per cent

Read more: http://www.smh.com.au/rugby-league/leag ... z2uGUcnyd6

you're replying to a post from the middle of the year
at that stage we were heading for 5% drops in both crowds & Tv ratings dickhead

guess what
eels was right
both did improve

& as for the codes bottom line
wow :shock:
just wow

watch records be set for both in 2014 & another 50 million in profits get popped in the bank
meanwhile the VFL will continue to be drained of cash by its failing clubs :cool:
sep 25 2013
http://www.theroar.com.au/2013/09/25/ar ... ings-drop/
I recently put the blowtorch on NRL crowds for season 2013, and television ratings have also been in decline. Is the NRL in trouble, or is there something beneath the surface that explains it all?
In an article last week, News Corp’s Josh Massoud reported that at the halfway point of the season ratings for the Nine Network and Fox Sports were down 3 percent and 2.6 percent respectively.
By the end of the season, Nine’s ratings continued to go south from 3 percent to 3.8 percent overall, while Fox dropped to 8.5 percent by season’s end.
What happened to NRL’s ratings on Fox Sports? It’s a massive drop from 2.6 percent to 8.5 percent in just 13 weeks.

THE NRL has urged television broadcasters to think outside the square when scheduling matches for 2014 after ratings suffered alarming drops across all eight timeslots this season.

It is also endeavouring to engineer a draw that will see all Sydney teams play each other twice in a bid to arrest an equally distressing slump in crowds, which were down 2.9 per cent this year.

The Daily Telegraph has obtained the NRL’s final television ratings spread sheet for the 2013 premiership, which exposes significant decreases for both Channel Nine and Fox Sports.
sep 20 2013
http://www.dailytelegraph.com.au/sport/ ... 6723104988
FIXED ROUND SCHEDULING: GOOD OR BAD FOR NRL TV VIEWERS? VOTE BELOW

Nine’s average audience was down 3.8 per cent - a loss of almost 900,000 viewers across the 26-week competition.

Fox Sports ratings suffered even more bloodshed, plummeting 8.5 per cent after being down just 2.6 per cent at the season’s halfway point.


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Re: NRL viewers switching off - TV ratings down

Post by Beaussie »

Leaguies don't like to comment on such realities adam. The following image sees them scatter like roaches too. :(/ :(/ :(/

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Re: NRL viewers switching off - TV ratings down

Post by pussycat »

highest ratings
1. League
2. :League
3. :League
4. AFL
5.League

Perhaps you would like to comment Beau?


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Re: NRL viewers switching off - TV ratings down

Post by The_Wookie »

pussycat wrote:highest ratings
1. League
2. :League
3. :League
4. AFL
5.League

Perhaps you would like to comment Beau?
Way to pull 5 matches from 400 over the season.


pussycat wrote: Ps I support Collingwood, I've supported the Cats all my life
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Re: NRL viewers switching off - TV ratings down

Post by pussycat »

It was'nt our best season - Ratings wise. But even with the poor scheduling, we still managed 4 of the top 5 highest rating matches. The $50m profit was just icing on the cake :wink:


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Re: NRL viewers switching off - TV ratings down

Post by The_Wookie »

pussycat wrote:It was'nt our best season - Ratings wise. But even with the poor scheduling, we still managed 4 of the top 5 highest rating matches. The $50m profit was just icing on the cake :wink:
Anyone can save $50 million if you dont spend it on anything.

NRL clubs got 120 million in 2013, AFL clubs got $200 million (in 2012)
NRL state comps got 22 million in 2013, AFL state comps got $36 million (in 2012)
NRL grassroots and development got 17 million in 2013, AFL development got 21 million. (in 2012)


pussycat wrote: Ps I support Collingwood, I've supported the Cats all my life
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Re: NRL viewers switching off - TV ratings down

Post by pussycat »

The highest rating matches and a $50m profit... Sounds like the spending there money wisely. :wink:


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Re: NRL viewers switching off - TV ratings down

Post by Raiderdave »

The_Wookie wrote:
pussycat wrote:It was'nt our best season - Ratings wise. But even with the poor scheduling, we still managed 4 of the top 5 highest rating matches. The $50m profit was just icing on the cake :wink:
Anyone can save $50 million if you dont spend it on anything.

NRL clubs got 120 million in 2013, AFL clubs got $200 million (in 2012)
NRL state comps got 22 million in 2013, AFL state comps got $36 million (in 2012)
NRL grassroots and development got 17 million in 2013, AFL development got 21 million. (in 2012)
:lol: :lol: :(/ :(/ :(/ :_<> :_<> :_<> :_<> :_<>
fumblers in melt down

we've got em scattering like cockroaches
1 year of our new broadcast deal & we've banked more then they have in the last 5 years :(/ :(/ :(/ :lol: :lol: :lol: :_<> :_<> :_<>


RL SOO II 4.194 Million veiwers
RL SOO I 4.068 Million
NRL GF 3.968 Million
VFL Grand Final 3.620 Million
SOO III 3.364 Million
NRL Prelim 2.219 Million
Kangaroos V NZ 1.214 Million

Sookerwhos V Japan 238K :lol:
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Re: NRL viewers switching off - TV ratings down

Post by NRLCrap1 »

pussycat wrote:The highest rating matches and a $50m profit... Sounds like the spending there money wisely. :wink:
Highest rating club match? AFL!!

You lot need to jump off relying on SOO before it kills your game entirely!


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