Ten set to be a player in AFL broadcast rights

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Ten set to be a player in AFL broadcast rights

Post by Beaussie »

Ten has been an absolute disaster ratings wise since losing the halo effect of having the AFL if you ask me. Do you think it's possible with their renewed interest in the AFL the broadcast rights could hit the $2 billion mark? Bit of a concern regarding Mr Samuel now being on the NRL commission.

Surely Good Friday footy and a night grand final are not far away if the AFL wants to increase interest from the broadcasters.
Ten set to be a player in AFL broadcast rights

Date April 21, 2014 - 3:35PM
Jon Pierik


Channel Ten chief Hamish McLennan has confirmed the former AFL broadcaster shapes as a player in the next rights deal.

Ten shared the free-to-air rights with Nine and Foxtel between 2002 and 2006 and with Seven between 2007 and 2011, but opted to pull out of the latest deal, with Ten at the time interested more in securing the NRL rights.

That did not eventuate, leading to a falling out between then Ten chief executive Lachlan Murdoch and then News Corp Australia chief Kim Williams, the latter now an AFL commissioner.

Ten’s interest in the next round of AFL rights could help bump up the price.

"Yes, we’re keen. All depends on what is on offer," McLennan said.

Ten had televised two Saturday matches through the home-and-away season and had been involved in finals and the grand final.

Asked what slots Ten would be interested in, McLennan said: "Depends on price etc, but maybe Saturday again and what is on offer."

McLennan understands the importance of live sport to his hopes of resurrecting Ten’s stocks, with cricket’s Twenty20 Big Bash League and the Sochi Winter Olympics providing strong ratings, and a temporary lift in share price. Ten is also aware it needs a major winter sport to compete with Seven and Nine, the latter with the rights to the NRL.

The current five-year, $1.25 billion deal with Channel Seven, Foxtel and Telstra expires after the 2016 season. Discussions on a new deal are expected to intensify later this year.

AFL general manager of broadcasting Simon Lethlean has said the league’s preference would be to secure a deal by late next year.

Leading media analyst Roger Colman, an experienced research analyst with CCZ Stratton Equities, has not ruled out a new broadcasting deal reaching $2 billion but said it was more likely to fall short.

The AFL is also considering producing its own coverage and showing matches exclusively on its own website. However, former AFL commissioner Graeme Samuel, now an NRL commissioner, has warned sports they could jeopardise hopes of securing greater riches should they bypass networks and deal directly with viewers.

Collingwood president Eddie McGuire has also warned the AFL that it needs to preserve and enhance the number of blockbusters, ensuring the networks of strong ratings and, in return, a more lucrative deal for the AFL. He has also warned of the threat the NRL, and Samuel, pose.

"Out there is rugby league land, where Graeme Samuel has got all of our IP (intellectual property), and is now a commissioner on their board, they are going big time. They are going after us," McGuire said on SEN.

"That is why night grand finals and these big games have to be big, because we have to have something to go to the TV rights holders and say, 'This is why you have to pay $140 million next year, not $125 million'.

"And, if you have a look at last year, the last one, I reckon we left probably $20 million on the table. So, we don’t want to be doing that a second time."

Williams’ recent addition to the AFL commission has been viewed as the AFL improving its knowledge of the media landscape.

Former Nine boss Jeff Browne, a long time friend and associate of McGuire’s, has long been mentioned also as a possible commissioner.

"I was on the last selection panel and Jeff’s name was mentioned there. It wasn’t a situation that he was able to put his name in the frame for because of his business and personal situation at the time," McGuire said.

"But Jeff is a bloke who has tremendous credentials to fill the job. Why wouldn’t you get someone who has been involved in every major television decision for rights, probably going back to the mid ’80s. He wrote the AFL rules, he knew what the AFL rules were about."

Read more: http://www.theage.com.au/afl/afl-news/t ... z2zZ0VrYNT
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Re: Ten set to be a player in AFL broadcast rights

Post by QueenslandISAFL »

It's funny, because if ten were to have the rights again, AFL's ratings would be higher in the northern states as it's on the main channel, while it will most likely drop off in the estern states, as ten isn't as popular or casual friendly as seven
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Re: Ten set to be a player in AFL broadcast rights

Post by 214Four »

QueenslandISAFL wrote:
It's funny, because if ten were to have the rights again, AFL's ratings would be higher in the northern states as it's on the main channel, while it will most likely drop off in the estern states, as ten isn't as popular or casual friendly as seven
I dont believe that. how would playing AFL on the main channel increase viewers in the northern states than if that same game was shown on a secondary channel??

If your an AFL supporter you are going to watch the game no matter if its on 7mate or channel 10. Everywhere is digital tv signal only now so everyone if they have a tv have access to all secondary channels. All the main channels promote what is playing (or going to be on) on their secondary channels so its not like ppl will not have knowledge of games on secondary channels and miss them. all tv's have internal 'tv guides' so finding shows is not hard.

i cant see how secondary channel would affect viewing numbers that much if at all... Also if channel 10 got the rights to some AFL i couldnt see them use channel ten, i think they would use 1 or 11.
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Re: Ten set to be a player in AFL broadcast rights

Post by Beaussie »

They are known as secondary channels for a reason wouldn't you agree? Could you ever imagine the nightly news at 6pm moved to one of these secondary channels and what the result would be ratings wise?
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Re: Ten set to be a player in AFL broadcast rights

Post by 214Four »

didnt answer my question...

how would playing AFL on the main channel increase viewers in the northern states than if that same game was shown on a secondary channel??
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Re: Ten set to be a player in AFL broadcast rights

Post by 214Four »

channel 10 wouldnt put AFl on its main channel in the northern states. why would it? and waste that timeslot for 40 or 50K viewers, it wouldnt be worthwhile for them. the same reason why channel 7 puts it on 7mate. channel 10 would throw it on channel one or 11.
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Re: Ten set to be a player in AFL broadcast rights

Post by 214Four »

thanks wookie for answering my question. it still stands tho that there is no proof it will raise tv viewers in the northern states. If northerners dont wanna watch the game now what will change if the games suddenly on channel 7 or 10? lol its just BS
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Re: Ten set to be a player in AFL broadcast rights

Post by pussycat »

C 10 are going bad enough already without having to carry the AFL on its back.

C7 offered c10 some of it's games last time and C10 had no interest. They bid strongly for the NRL though. :wink:
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Re: Ten set to be a player in AFL broadcast rights

Post by Fred »

Like shows on tge ABC ... People tend to flick around the commercial channels ... The same show will generally rate higher on commercial TV ... Akthough that is changing a bit of late
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Re: Ten set to be a player in AFL broadcast rights

Post by 214Four »

The_Wookie wrote:
214Four wrote:
didnt answer my question...

how would playing AFL on the main channel increase viewers in the northern states than if that same game was shown on a secondary channel??
Its a fun question, and one we are also seeing with the AFL in Perth where most matches are now covered on 7mate. Theres no logical reason for it, but the fact is that there was a downtown in viewership when the broadcasts switched to secondary channels.

Ten did cover the footy on One AND Ten in the Northern states during its time, it wasnt until seven took over that broadcasts were exclusively limited to 7mate and the ratings dropped like a rock. Again, no logical reason for it, but it happened nonetheless.
But havent Tv viewers for both codes lower than predicted. some say due to digital viewing, so wouldnt this make it look as tho secondary channels get even worse numbers than main channels when comparing to last years tv figures.
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